Public Relations Specialist - (Remote)
Hi, We're Centerfield.
Centerfield is a cutting-edge digital marketing and sales technology company headquartered in the heart of Silicon Beach with additional offices in New York, Boston, Florida, and Jamaica. Our growing organization continues to impact the AdTech space by providing end-to-end customer acquisition services and analytics for our high-profile clients, while also successfully tailoring every step of the customer's shopping experience.
How do we do this? Centerfield develops intelligent Big Data driven marketing and sales technology which drives more than two million sales each year for brands such as AT&T, Sprint, ADT, Spectrum, and CenturyLink. Our technology platform, Dugout, combined with our leading consumer guides and 1500 person sales and retention center deliver new customers at scale to top residential services, business services, and telecommunications brands worldwide.
We’re always interested in expanding our team with top talent. Our creative work environment allows for innovative ideas and encourages a collaborative team culture... make sure to check out our perks below!
The Opportunity...
The Digital PR Specialist will lead media relations efforts across several of our owned-and-operated B2C web properties. They work with the CMO, Director of Industry Research, editors, and journalists to secure press coverage from top-tier media outlets.
How You'll Contribute...
- You really enjoy pitching, developing relationships with journalists, and working across different verticals. This role is hands-on with media list building and outreach – we pitch 3-5 unique stories to top-tier news outlets each week.
- Consistently test new tactics, and analyze success and failures so that we can apply them to future pitches.
- Assist with research ideation for B2C brands, based on opportunities with the current news cycle and what our competitors are doing.
- Process development. This is a relatively new team, so there are opportunities to increase visibility into our workflow and implement best practices for media relations.
What We're Looking For...
- 3+ years experience in B2C public relations or content marketing
- A creative problem solver. You have a “make it happen” attitude and are motivated by results. You have concrete examples where you’ve worked collaboratively with team members to secure top-tier media coverage, even when a story isn’t “sexy.”
- You’re highly analytical. You use data to inform which subject lines and pitch structure you use, and which verticals you target. When a pitch doesn’t land, you dive into the details to try to determine how you can prevent that from happening in the future.
- You have experience pitching and securing coverage for data-driven content and are able to create stories from data that will appeal to journalists.
- You have strong interpersonal skills with the ability to form constructive working relationships with other team members.
- You have strong project management skills and are able to manage multiple projects in different stages.
Bonus Points...
- B2B experience is a plus
- Influencer marketing experience is a plus
- PR or marketing agency experience is preferred
- You have experience with or contacts in one or more of the following spaces: business, retail, senior living & elder care, physical & digital security, internet, and streaming services
- Foundational knowledge of SEO
Life at Centerfield...
- Competitive salary + quarterly bonus
- Unlimited PTO – take a break when you need it!
- Industry leading medical, dental, and vision plans + generous parental leave
- 401(k) company match plan – fully vested day 1
- Outside patio overlooking Playa Vista + cabanas, firepits & working grills
- Monthly happy hours, catered lunches + daily food trucks
- Award winning culture & unprecedented team spirit (featured in LA Business Journal & Built In LA)
- Fully stocked kitchens with snacks & drinks
- Breakroom supplied with games, couches, workout equipment + weekly in-office exercise classes hosted by professional instructors (yoga, kickboxing & circuit training)
- Free onsite gym + locker rooms
- Paid charity and volunteer days (local mentor programs, adopt a pet, beach cleanup, etc.)
- Monthly team outings (ball games, casino night, hikes, etc.)
- Career growth – we enjoy promoting from within!
To learn more, visit us Here.
Interviews will take place after resumes have been screened for minimum requirements. Please note that this position is not restricted solely to the responsibilities listed above and that the job scope and responsibilities are subject to change.
For more information about our collection, use, and disclosure of your personal information in connection with our evaluating your candidacy, please visit our Privacy Policy at https://www.centerfield.com/privacy-policy/.
Centerfield Media is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected under federal, state or local law.