We Are Veritone

We are driven by the belief that Artificial Intelligence is mankind’s greatest invention. It is the key to building a safer, more vibrant, transparent, and empowered society. We are determined to be an active contributor to shaping our future for the better. We care about the ethical implications of AI and the prosperity and well-being of all individuals, as well as the growth and continued successes of our employees, customers, and partners.

Veritone’s mission today is more important than ever. We’re here to democratize AI and enable every organization and every person with the power of AI. What started in 2014 with the idea of providing unified access to hundreds of cognitive engines through one common software infrastructure, evolved to the world’s first AI operating system, aiWARE, which orchestrates a diverse ecosystem of cognitive engines to power intelligent automation for both commercial and government organizations. As we progress, we will continue to move humans from “in” to “on” to “out of the loop” to help them accelerate workflows, save time and costs, and uncover new insights and opportunities.

The Sr. Marketing Manager - Demand Generation drives demand through integrated marketing efforts, creating and executing programs that initiate interactions with buyers to inform and influence their buying decisions. Role has strategic, programmatic and operational responsibilities related to demand creation programs to foster new business growth and client retention.  The ideal candidate is a creative problem solver who knows how to collaborate with internal marketing colleagues and other Veritone departments.

What You’ll Do

• Develop an integrated demand creation program strategy that supports demand creation objectives for sourced and influenced pipeline and revenue
• Create overall campaign framework for demand creation in assigned target segments
• Use demand creation program metrics and how to measure against objectives to gauge success
• Ensure a cohesive creation, execution and testing/optimization strategy exists to increase engagement
• Follow demand creation best practices
• Collaborate with Marketing teams on acquisition and engagement demand creation programs, and ensure final tactic selection is appropriate for program design
• Partner with Product Marketing and Sales teams to coordinate, communicate, optimize and accelerate the impact of demand creation programs
• Oversee database of existing client and prospect accounts and the key roles within them

What You'll Need

• Four+ years of experience in B2B demand generation
• Solid background in executing digital account-based marketing (ABM) tactics
• Management of project, budget and resource allocation to support success and efficiency
• Proven experience working on Marketing Programs or Demand Creation teams executing programs to drive pipeline and revenue
• Bachelor’s degree, ideally in marketing or Business
• Familiarity with Forrester/SiriusDecisions demand creation models and frameworks a plus
• Media & Entertainment industry market experience a plus
• Understands B2B buyer’s journey and can identify opportunities to maximize demand creation, pipeline contribution and sales opportunity acceleration
• Marketing to a range of B2B buyers using a wide variety of tactics
• Leadership and initiative to drive to achieve desired objectives
• Strong understanding of the digital marketing landscape.
• Strong analytical skills and data-driven thinking, with the ability to extract and interpret data from various sources to ensure proper return on demand creation marketing investments
• Understands how to use integrated delivery mechanisms, processes and technologies in an overall demand creation approach
• Collaborative.  Strong relationship builder with marketing and sales functions
• Planning/project management and can execute on a number of tasks simultaneously
• Strong oral/written communication skills
• Self-starter, Goal-oriented

Bonus Points If

• Previous experience managing artificial intelligence-based products
• Degree in computer science, engineering, or marketing

Working at Veritone:

https://vimeo.com/339909527

What’s In It For You

• A competitive compensation package
• Stock Options
• Remote Work
• Flexible Time Off
• Quality benefits: medical, dental, vision, 401K
• An opportunity to be a part of the next big thing in artificial intelligence!

Our company provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.

#LI-EK1

#LI-REMOTE 

(Colorado Only*): Minimum annual salary of $71,580.00. This base pay is for illustrative purposes only and will be determined based on skills and experience comparable to the job requirements. This position may be eligible for additional compensation and benefits including but not limited to: incentive compensation; health benefits; retirement benefits; life insurance; paid time off; parental leave and benefits; and other employee perks and benefits.
*Note: Disclosure as required by sb19-085 (8-5-20) of the minimum salary compensation for this role when being hired in Colorado.