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BlackLine
BlackLine automates and controls financial close processes for midsize and large organizations.
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SEO Strategist

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Job Summary

The SEO Strategist is responsible for ensuring the highest level of visibility of BlackLine’s online presence across search engines, such as Google, Bing, and YouTube, as well as maximizing inbound organic traffic to blackline.com. This person will oversee our organic KW strategy, deliver technical audits, applies SEO to copywriting, and serves as a liaison between Web and Content Marketing teams.

 

The SEO Strategist has a deep understanding of search algorithms and behaviors, follows the latest in search algorithm updates, and can develop search optimization strategies to ensure organic traffic growth. This role stage also collaborates with our Global marketing teams to ensure optimization across language/country specific sites as well Social Media, Paid Acquisition, and PR teams for an integrated SEO strategy.

 

Roles and Responsibility (list in order of importance)

  • Measure and report on keyword rankings, content success, organic traffic growth and quality
  • Perform keyword and backlink analysis
  • Deliver technical site audits and content recommendations
  • Perform competitor analysis for keyword and backlink opportunities
  • Align with Content creation teams to ensure an SEO first approach to content produced for the Web
  • Establish processes for gating/un-gating content and identify gated assets that should be converted to Web
  • Develop and implement content / link building strategy
  • Research content gaps and create content briefs to support Content Marketing team
  • Stay up-to-date with white hat optimization strategies, search engine algorithm changes and trends, as well as black hat optimization strategies to avoid

 

Required Qualifications

Years of Experience in Related Field: 4 years of experience, ideally with B2B SaaS

Education: Bachelors Degree preferred

Technical/Specialized Knowledge, Skills, and Abilities:

  • 4+ years of SEO experience in B2B, preferably SaaS
  • Strong data analytics skills with the ability to pull & transform data sets from multiple sources and deliver reports in Excel and BI tools
  • Proficiency with Google Analytics, Google Search Console, SEO tools like Screaming Frog, Ahrefs, SEMRush, Conductor, Brightedge or others
  • Competency with HTML, Schema markup, and structured data in order to be able to deliver technical audits and recommendations for our Web Developers

Other:

  • Experience managing global/international SEO
  • Strong analytical and organizational skills with ability to translate analysis into insights, action plans, and managerial level reports
  • Is able to work early morning or evening hours to support global teams in EMEA and APAC regions
  • Comfortable multi-tasking, has a can-do attitude, and an ability to work both independently and collaboratively on team based projects

 

Preferred Qualifications

  • Working knowledge of SFDC lead flow
  • Experience with B2B Attribution reporting tools like Bizible, Dreamdata, or Infinigrow

#LI-JA1
#LI-REMOTE

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Haider Ali
Senior Software Engineer, Test
SUPPORTING GROWTH
Staying sharp and innovative
Haider Ali’s job is to stay 10 steps ahead of users, finding issues before they ever make it to the customer. In his work as a quality engineer, Ali identifies the scope and severity of issues, reduces vulnerabilities and uses Selenium and C# to develop and maintain automated test cases. He’s appreciative of the way that BlackLine supports employees in learning new skills and tech through initiatives such as lunch-and-learns, hackathons and professional development reimbursement for attending conferences to learn new technologies and concepts.
Haider Ali’s job is to stay 10 steps ahead of users, finding issues before they ever make it to the customer. In his work as a quality engineer, Ali identifies the scope and severity of issues, reduces vulnerabilities and uses Selenium and C# to develop and maintain automated test cases. He’s appreciative of the way that BlackLine supports employees in learning new skills and tech through initiatives such as lunch-and-learns, hackathons and professional development reimbursement for attending conferences to learn new technologies and concepts.
Everyone in my team is friendly; they trust, support and listen to each other. We also have a solid leadership team who communicate well and provide resources for growth.
Wayne Hosley
User Researcher
AUTHENTIC SUPPORT
Compassionate teams solve problems together
Kind and genuine. Those are the two most noticeable traits of the people on the user research team, according to Wayne Hosley. Those attributes are essential as the team works together to tackle the most difficult problems customers face and inform the product development process. It’s challenging work, but the team has lots of resources to support them — including, as Hosley fondly recalls, a robust itinerary of activities for mental health awareness month. “It was a great way to create spaces of inclusion and belonging for different people here at the company,” he said.
Kind and genuine. Those are the two most noticeable traits of the people on the user research team, according to Wayne Hosley. Those attributes are essential as the team works together to tackle the most difficult problems customers face and inform the product development process. It’s challenging work, but the team has lots of resources to support them — including, as Hosley fondly recalls, a robust itinerary of activities for mental health awareness month. “It was a great way to create spaces of inclusion and belonging for different people here at the company,” he said.
We have the opportunity to make a huge impact in the user experience of our products.
Paula Smith
Site Reliability Engineer
GRATIFYING GRIND
Teammates challenge and encourage each other
There is never a dull moment on the ProdOps team. Paula Smith’s teammates are among the first to hop on major incident calls, handle monthly server patches and troubleshoot production issues. Despite the high stakes, it is rewarding work with a caring team. Smith worried early on — after joining full-time following an internship — that she might be treated differently, but it was an unfounded fear. “Even though our team is small, we always get the job done while helping each other along the way,” she said.
There is never a dull moment on the ProdOps team. Paula Smith’s teammates are among the first to hop on major incident calls, handle monthly server patches and troubleshoot production issues. Despite the high stakes, it is rewarding work with a caring team. Smith worried early on — after joining full-time following an internship — that she might be treated differently, but it was an unfounded fear. “Even though our team is small, we always get the job done while helping each other along the way,” she said.
We have so much respect for each other, and even when we don’t see eye to eye in our team, we still continue to teach each other and help each other grow.

What are BlackLine Perks + Benefits

BlackLine Benefits Overview

BlackLine believes in providing the best possible service to its clients, and that starts with offering amazing perks to its employees. These perks include 100% coverage for healthcare, vision, and dental, 401(k) matching, ESPP, food, drinks, games, and so much more!

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Employee resource groups
Employee-led culture committees
Flexible work schedule
Remote work program
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Highly diverse management team
Mandated unconscious bias training
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
At BlackLine, we feel that paying 100% of our employees’ health benefits is 100% the right thing to do. Medical, dental, and vision are taken care of by the company.
Life insurance
Pet insurance
Wellness programs
Team workouts
BlackLine has been offering company wide virtual fitness classes such as, Aerobics and Yoga!
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
BlackLine provides employees with a 401(k) matching plan.
Company equity
Employee stock purchase plan
BlackLine offers and Employee Stock Purchase Plan with the ability to buy stock at a discounted price.
Performance bonus
Charitable contribution matching
Child Care & Parental Leave Benefits
Childcare benefits
Generous parental leave
Family medical leave
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid holidays
Paid sick days
Flexible time off
Floating holidays
Office Perks
Commuter benefits
Company-sponsored outings
BlackLine hosts company outings several times per year.
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Onsite office parking
We offer employees free on-site garage parking.
Fitness stipend
Home-office stipend for remote employees
Professional Development Benefits
Job training & conferences
Tuition reimbursement
Lunch and learns
Promote from within
Continuing education available during work hours
Online course subscriptions available
Customized development tracks

Additional Perks + Benefits

We’re better together and know that amazing individuals make amazing teams. We also know that we bond through socializing and shared experiences. That’s how teams gel and support each other.

So, we like to play games together: table tennis, poker, and video games. We encourage company sports leagues and fitness groups. We relax with happy hours and team get-togethers, and we never let a holiday season go by without a celebration.

View full list of perks + benefits
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