About the job

Covid-19 Hiring Update: We've transitioned to work from home permanently! This is a remote position.

The SEO Outreach Specialist will be responsible to build backlinks for clients to boost brand awareness and improve rankings on search engines. The ideal person should have a good understanding of SEO and backlink acquisition processes as well as have proven experience in white hat link building techniques to obtain links from authoritative and highly ranked websites.

Responsibilities:

• Assist with developing and implementing SEO strategy
• Promoting and marketing our high-quality content to the most relevant segments and partners
• Drive content marketing strategy to acquire backlinks at scale and grow organic rankings
• Work with internal and external teams to develop a process to scale link building promotion and outreach
• Scale promotion and outreach methods with contractor network sourcing on Upwork and other sources
• Conduct keyword ranking analysis and research to inform content strategy and forecasting for building links to improve rankings and traffic
• Measure and analyze the effectiveness and ROI of all link building activities
• Regularly analyze backlink profile to ensure healthy links and backlink profile
• Support with broader SEO on-site SEO optimizations and experiments
• Explain SEO traffic patterns and understand all search engine algorithm changes
• Monitoring SEO trends and staying current with the latest SEO technologies

Requirements:



• 3+ years of hands-on experience and proven track record in link building
• Experience working in a strong metrics-driven culture to measure the performance of SEO
• Knowledge in developing content marketing plans and roadmaps for acquiring backlinks
• Exhibit willingness and flexibility to work in a small team environment and support
• Expertise in search engine algorithms, white hat practices, and working with a large volume of content
• Expertise with Google Search Console, Ahrefs
• Proven success in link building and viral strategies
• Prioritize initiatives with internal stakeholders across Marketing, Product, Engineering and Data Science
• Experience with SEO and link building KPIs & reporting