Core Digital Media
Core Digital Media empowers you to make smart financial decisions related to life's biggest moments
Playa Vista, CA

SEO Manager at Core Digital Media

| Greater LA Area
Sorry, this job was removed at 11:08 a.m. (PST) on Wednesday, September 9, 2020
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Core Digital Media is focused on empowering people to improve their lives financially. For the last 20+ years, our websites LowerMyBills, WalletJoy and PolicyPilot has been focused on helping people navigate the world of finances, providing them with savings and money-making opportunities through our relationships with service providers across mortgage, credit cards, loans, insurance, banking, home services and personal finance.
As SEO Manager, your day-to-day will be a mix of strategy, analysis, project management, monitoring, and hands-on execution for several unique consumer-facing personal finance brands.
Your Impact
As the first SEO hire for Core Digital Media, you will have tremendous potential to immediately impact the business and shape the way we think about search engine optimization. As SEO Manager, you will be responsible SEO oversight of multiple personal finance brands and charged with managing multiple strategies at once and prioritizing the unique needs of each brand to support Core Digital Media’s business objectives. While you will be the only in-house team member fully devoted to SEO, you will have the resources of an SEO agency to support your efforts. 

Your Responsibilities:

  • Identify key SEO KPIs for several of our web properties based on short- and long-term business goals
  • Lead technical SEO audits of our web properties, present findings and recommendations and work with internal team and SEO agency to prioritize and execute
  • Build SEO roadmaps and plan, develop, and implement SEO strategies to consistently hit KPIs while maintaining a user-first approach and experience for several of our personal finance brands
  • Develop tactics and SEO campaigns that drive the business goals: organic growth, return visitors, time on page, # of pages viewed, acquisition and engagement, and conversion
  • Gut check, manage, and prioritize work recommended by our SEO agency and oversee next steps across internal team members to ensure we are making continued progress
  • Perform keyword research and competitor analysis to inform ongoing SEO content efforts, such as finding new opportunities to maximize ranking for strategic keywords around our life moments, as well as existing content where we’ll get the most from our optimization efforts
  • Collaborate with web developers, editors, video producers, marketing, design, and product to ensure all relevant activities that could benefit from SEO are optimized
  • Build up the internal team’s SEO know-how and monitor execution by documenting guidelines and training as needed
  • Stay on top of the latest industry updates, SEO trends, Google algorithm changes, and best practices to inform how you prioritize your SEO recommendations
  • Provide hands-on day-to-day SEO support as needed, such as keyword research for articles, creating SEO briefs, providing SEO reviews of content, etc.

Requirements:

  • Minimum of 3 years SEO work experience — we care more about how up to date you are than how long you’ve been in the business
  • Demonstrated ability to drive business outcomes through SEO
  • Expertise of SEMrush, Google Search Console, Ahrefs, Screaming Frog, Google Tag Manager, Page Speed Analysis, Link Analysis, and more
  • Expert knowledge of technical SEO, proven ability to stay abreast of current standards, and willingness to perform regular technical audits
  • Ability to take in data, business objectives, and context to provide actionable, impactful SEO recommendations for multiple brands
  • Strong knowledge of HTML (including ARIA/accessibility, OG metatags, structured data), CSS, XML and JSON sitemaps, and page optimization techniques and technologies
  • Able to clearly prioritize opportunities and break down into concrete action items and clear timelines
  • Strong proficiency with WordPress and its plugins
  • Ability to clearly communicate with developers
  • Advanced Excel/Google Sheet skills. You should be comfortable using VLOOKUP's, concatenates, and IF statements at the very least
  • Ability to think creatively to identify and solve problems

Nice-to-Haves:

  • Some experience with HTML, CSS & JavaScript coding, and other web programming skills
  • Prior experience launching and/or growing brand new brands/sites/products with SEO
  • Prior experience working closely with an SEO agency to expand upon your individual SEO efforts and impact
  • Prior experience working closely with editorial, video, and development teams and an understanding of ROI as it relates to time/cost vs impact
  • Familiarity with personal finance topics and brands 

To Apply:

  • Submit your resume, along with a cover letter that showcases your relevant experience. 

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Where we are

We are located in West Los Angeles in the heart of Silicon Beach.

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • RLanguages
    • ScalaLanguages
    • SqlLanguages
    • jQueryLibraries
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    • ReactLibraries
    • ReduxLibraries
    • Twitter BootstrapLibraries
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    • HiveDatabases
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    • PhotoshopDesign
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    • ConfluenceManagement
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What are Core Digital Media Perks + Benefits

Core Digital Media Benefits Overview

Core Digital Media provides its team members a comprehensive benefits package that includes medical, dental and vision coverage, 401K matching (we match 100% up to 4% of your contribution), unlimited PTO plan, in-office yoga and HIIT classes, in-office massages, breakfast and lunch provided twice per week, healthy snack options, beer on tap and much, much more.

Culture
Volunteer in local community
Core Digital Media believes in giving back to the community where we live and work. We participate in a variety of charity efforts such as LA Food Bank, Wounded Warriors Project, Angel Tree Toy Drive
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
CDM has committee focused on company culture and events, community outreach and charity, new team member buddy program and others.
Daily stand up
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Team workouts
Acme Co.'s team fitness initiatives include In-office yoga, In-office fitness classes.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
We match 100% up to 4% of the employee's contribution
Performance Bonus
CDM's performance bonuses are paid quarterly or annually depending on the role you are in. We also give quarterly awards to those nominated by leadership as well as their peers
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Acme Co. provides employees with a flexible work schedule that includes Summer hours, Flexible start and end times.
Remote Work Program
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Paid Holidays
We offer 10 paid holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Free Daily Meals
We provide free breakfast on Thursday. Employees get free lunch on Wednesday.
Game Room
Our game room includes Ping Pong, Foosball, Shuffle Board, Video Games.
Stocked Kitchen
Some Meals Provided
We bring in lunch on Wednesdays and breakfast every Thursday morning
Happy Hours
Happy hours are hosted At team's discretion.
Parking
We offer employees Free on-site garage parking.
Recreational Clubs
Professional Development Benefits
Job Training & Conferences
Acme Co. offers employees professional development opportunities like Onsite training courses, The ability to attend job related conferences and seminars.
Tuition Reimbursement
Lunch and learns
Cross functional training encouraged
Promote from within
Time allotted for learning
Online course subscriptions available
Customized development tracks
Paid industry certifications

An Insider's view of Core Digital Media

What’s the vibe like in the office?

CDM is unique in that it exists in a competitive, fast-paced, ever-changing industry and still maintains its collaborative, nurturing community spirit. People are encouraged to think creatively and take risks; the result is a group of people invested in and energized by the work they do.

Chelsea Fusco

Online Marketing Manager - Team Lead

What does your typical day look like?

As Social Media Manager of WalletJoy, a typical day at work is never quite typical at all! With the startup nature of the brand and the current remote work situation – every day is different. My days are always filled with support from CDM, though. When you feel appreciated, it makes a difference. This company lives out the mantras they preach!

Nicole Musa

Social Marketing Manager

How has your career grown since starting at the company?

I started as an entry-level Analyst & I am now a Director leading our CRM team. This is due to CDM's investment in my training & professional development. Leadership has always kept my best interests in mind, and has provided me with the tools needed to accomplish my goals. As a result, I have been able to succeed in ways I could not have imagined.

Megan Craven

Director of Marketing (CRM)

How do your team's ideas influence the company's direction?

In Business Analytics, we are constantly tracking and analyzing the company’s performance and impacts of any strategy or business changes. We then summarize our findings into a clear and concise story to show current health of the business and make strategic recommendations. This applies to both day to day and long-term business decisions.

David Peet

Manager of Business Analytics

What projects are you most excited about?

Our continued re-architecting monolithic applications into Microservices. CI/CD is being re-imagined and actively worked upon including expanded Test Automation capabilities. Our front-end continues to get modernized by addition of new UI frameworks. After successful migration to AWS, we continue to explore building more cloud native applications.

Deepak Vashishtha

VP of Software Engineering

Jobs at Core Digital Media
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Product
Tap to close

Manager of Data Science

Core Digital Media
Greater LA Area
16 hours ago
+45
Core Digital Media is looking for a passionate data science leader to join our data science team. As a leader of the data science team you will be piloting and leading the development and deployment of advanced Statistical and Machine Learning models. You would also be responsible for leading a team of data scientists that will leverage data and AI/ML algorithms to drive business results. You will be collaborating with different business groups in the organization and will be a trusted liaison between data science and the different groups to identify new business opportunities and integrate data science applications into business processes.

Sr. Software Engineer (Java)

Core Digital Media
Greater LA Area
1 day ago
+45
Core Digital Media is seeking a Senior Software Engineer (Java) to join its Engineering team to work in a fast-paced start-up like environment. The Senior Java Developer will be a key participant in the design, development and delivery of mission-critical Web applications. We are looking for a pro-active, self-motivated, well-rounded and hands-on individual who likes to work in a fun and collaborative environment.

Sr. Web Developer

Core Digital Media
Greater LA Area
1 week ago
+45
We are seeking a Senior Web Developer to join the Engineering team to work in a fast-paced start-up like environment. Our technology team is responsible for the development and operations of all the consumer-facing web applications, our marketing platform and internal tools. We are leaders in online advertising – with a mobile first mentality. The marketing platform is built in-house and customized using cutting-edge technologies. Our marketing technology is available internally and externally - enabling our marketing team and our partners to run more effective campaigns. We are a fast-paced working environment using Agile methodologies.

Product Manager

Core Digital Media
Greater LA Area
1 week ago
+45
Core Digital Media is looking for a Product Manager to help lead the charge into more customer-centric efforts. Understanding the right balance of high-level strategy and hands-on execution, the ideal candidate has extensive product and business strategy smarts; is capable of communicating technical topics in plain English; and is a practical advocate for the customer when building customer experiences.