The Company:

El Dorado Digital is a team with diverse expertise but a singular mission: deliver digital marketing campaigns that propel our clients’ businesses forward. We are strategists, designers, writers, and media buyers adept at combining smart planning, operational understanding, and on-point messaging to drive results.

But we’re not just a digital marketing agency – we’re also an investment partner. Why? Because we like to go deep into our subject matter and believe in long-term client relationships built on shared financial outcomes and growth.

If you’re a naturally curious, entrepreneurial spirit with a relentless desire to test, learn, optimize, and grow, El Dorado Digital just might be the place for you.

The Role:

This mid-level position requires a strong understanding of paid search. The ideal candidate will have experience in paid search, strong written and verbal skills, and expertise in Google AdWords, Google Analytics, Bing Ads, YouTube and more. Comfortable managing up to six figures in monthly advertising budget across a range of clients is a must. The perfect candidate combines creativity to develop fresh, effective advertising campaign strategies with analytical skills to read data and optimize landing pages, sales funnels and ad campaigns.

What We Are Looking For:

We seek a meticulous and methodical thinker to work across our entire client portfolio. You have experience in managing paid search campaigns in Google Ads/YouTube. A focus on optimizing for CPA & ROI is essential. Your creative and dedicated marketing mind sets you apart and enables you to take ads from conception to implementation and scale budgets across platforms. Our ideal candidate is great at collaborating, can work on multiple projects on parallel timelines, and stay organized in a fast-paced setting.The candidate should also be results driven, ambitious, organized, articulate, and a self-starter.

Core Responsibilities:

• Work with our executive team to develop media strategies for both existing and prospective clients

• Responsible for developing, implementing and launching campaigns for various clients in an array of industries and on multiple platforms including Google, Bing, YouTube and retargeting platforms

• Manage and optimize paid media campaigns, including bid optimization, landing page optimization, and analyzing search query reports to target ROI and performance goals

• Provide reports and updates as needed per client requirements

• Monitor buying strategies and keep abreast of industry trends, including researching new product solutions to assist in our overall methodology and approach

• Take an active role in developing digital strategies for clients that support their overall digital marketing program

• Conduct extensive audience, keyword, placement, and platform research to help inform paid media strategies clients

• Translate strategic recommendations concerning digital experiences into actionable items

• Evaluate and select paid media vendors and services, manage relationships and support

Our Ideal Candidate:

• Experience in testing and optimizing ad creative and retargeting campaigns

• Analytical and data-driven mindset, experienced with true multivariate testing within advertising campaigns

• Experience with analytics tools and reporting including Google Analytics and Google Ads

• Experience working with developers to set up Google Analytics code and events, and ad platform pixels to properly track and measure performance

• Agency experience required

• eCommerce and Shopify experience is a must

• Strong communication, oral and written skills, necessary to present data and reports clearly to internal teams and present effectively to clients

• High attention to detail, given the complicated nature of ad platforms, measurement tracking, and reporting setup

• Adaptable to shifting timelines, changing scopes of work, and occasional high-pressure situations over the lifetime of client campaigns and annual sales seasons 

• Self-motivated to learn quickly and without constant direction; able to find answers to common problems while working independently

• Bonus if also experienced in SEO and Paid Social

• Extremely organized, systematic, and able to identify and address issues

• Punctual, can meet deadlines in a timely manner

• Follows companies processes and procedures

• Team player