Senior Marketing Performance Analyst at BlackLine

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Job Summary

BlackLine's Marketing Performance team is looking for an experienced analyst to provide recommendations, data, and insights that will help us optimize our marketing funnel. By creating efficiency and productivity of our funnel, we will decrease cycle times and improve the overall revenue process for prospects and customers. This role will be responsible for designing analytical models (including multi-touch attribution) and processes with the objective of improving both conversion and acquisition rates of prospective customers. This role will also be responsible for partnering with and providing insights to a wide range of cross-functional stakeholders, including marketing and sales leadership. This role will become the go-to resource for uncovering insights and making recommendations to implement strategic solutions that allow teams to scale and operate more effectively.

 

 

Roles and Responsibility (list in order of importance)

Data Management:

  • Proactively identify gaps in our current system infrastructure and data operations; document and develop a consistent feedback loop between marketing operations, sales operations, enterprise applications and marketing performance
  • Triage and troubleshoot operational issues to optimize infrastructure, systems, and processes for scale
  • Develop deep expertise of data, systems, and processes related to marketing funnel metrics
  • Help develop, promote, and consistently articulate "one source of truth"

Management Reporting & Analysis:

  • Proactively identify opportunities to automate and/or optimize manual processes and reporting across marketing and sales
  • Document and validate project requirements, processes, and metric definitions; provide updates and requesting feedback at appropriate milestones
  • Determine and identify which reports and dashboards should be a one-time analysis versus ones that should be setup for recurring review and analysis
  • Create automated reports and dashboards that allow business owners greater ability to optimize operational performance
  • Lead the planning and execution of large scale multi-functional/division analytics projects
  • Prepare presentations that summarize key insights tailored to specific prospect marketing and sales audiences, from individual contributor to executive level, at a daily, weekly, and monthly cadence

 

Marketing Performance:

  • Evaluate ongoing business performance against growth targets to influence day-to-day operations
  • Report and analyze performance of our marketing mix on a weekly and monthly basis
  • Develop and continuously improve a multi-touch attribution model that drives operational performance and helps leadership understand where they might find ROI of certain campaigns
  • Identify areas of underperformance for top of funnel acquisition and share insights and action plans with key stakeholders
  • Uncover predictive usage metrics that indicate acquisition and retention of users of content and other organic growth channels
  • Lead the development and implementation of processes across functions and business units to monitor and manage performance, including monthly or quarterly performance reviews

Training/Enablement:

  • Collaborate and build credibility with internal business teams, staying up to date on new initiatives and working to understand their data and reporting needs while managing expectations and providing guidance on best practices
  • Facilitate self-serve reporting and formulate roadmaps to prioritize projects; this includes development of content and enablement

 

 

Required Qualifications

Years of Experience in Related Field: 4-5

Education: Bachelors or similar degree

Technical/Specialized Knowledge, Skills, and Abilities:

  • Demonstrated experience with multi-touch attribution, AB Testing.
  • Expertise with several leading analytics tools, such as PowerBI, Tableau, or Qlik. Ability to learn other tools and evaluate tools for suitability of implementation.
  • Demonstrated experience in BI data architecture, including ETL and APIs, and DW concepts such as star schema.
  • Strong graphics and visualization. Ability to convey message simply and advise on best possible graphics visualizations.
  • Familiarity with statistics and probability at undergraduate level of study. Background in data science helpful but not required.
  • Demonstrated initiative and tenacity to begin a project and complete it. Demonstrated project management and project planning skills. Ability to provide a solid plan for complex projects including stakeholder's alignment planning, communication planning and process change planning.
  • Excellent communication skills. Able to present executive summaries of actionable insights and recommendations to executives.
  • Collaborate with the immediate and broader functional team to help provide holistic actionable insights.
  • Independently exercises judgment within broadly defined practices and policies. Selects methods and techniques of obtaining solutions to problems of relatively routine to diverse scope and moderate to high complexity.

Preferred Qualifications

  • Experience with Salesforce, Marketo, Tableau, Bizible, 6sense
  • Familiar with BlackLine or other common financial systems such as Hyperion, etc. is a plus.
  • Experience using Python and/or R
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • RubyLanguages
    • SqlLanguages
    • ReactLibraries
    • AngularJSFrameworks
    • ASP.NETFrameworks
    • Microsoft SQL ServerDatabases
    • MySQLDatabases
    • OracleDatabases
    • BasecampManagement
    • ConfluenceManagement
    • JIRAManagement
    • SalesforceCRM
    • MarketoLead Gen

Location

BlackLine’s headquarters feature open work stations, informal lounge areas, a game room, a music room, quiet pods, training areas, and more.

What are BlackLine Perks + Benefits

BlackLine Benefits Overview

BlackLine believes in providing the best possible service to its clients, and that starts with offering amazing perks to its employees. These perks include 100% coverage for healthcare, vision, and dental, 401(k) matching, ESPP, food, drinks, games, and so much more!

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Someone's primary function is managing the company’s diversity and inclusion initiatives
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
At BlackLine, we feel that paying 100% of our employees’ health benefits is 100% the right thing to do. Medical, dental, and vision are taken care of by the company.
Life Insurance
Pet Insurance
Wellness Programs
Team workouts
BlackLine has been offering company wide virtual fitness classes such as, Aerobics and Yoga!
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
BlackLine provides employees with a 401(k) matching plan.
Employee Stock Purchase Plan
BlackLine offers and Employee Stock Purchase Plan with the ability to buy stock at a discounted price.
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
BlackLine hosts company outings several times per year.
Game Room
Our game room includes Ping Pong, Pool Table and Video Games.
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
We offer employees free on-site garage parking.
Professional Development Benefits
Job Training & Conferences
Diversity Program
Promote from within
Online course subscriptions available
Customized development tracks

Additional Perks + Benefits

We’re better together and know that amazing individuals make amazing teams. We also know that we bond through socializing and shared experiences. That’s how teams gel and support each other.

So, we like to play games together: table tennis, poker, and video games. We encourage company sports leagues and fitness groups. We relax with happy hours and team get-togethers, and we never let a holiday season go by without a celebration.

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