Senior Marketing Operations Specialist at BlackLine

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Job Summary

The primary purpose of the Senior Marketing Operations Specialist is to help take marketing operations function to be globally agile and to successfully optimize the launch of campaigns into the market.


Roles and Responsibility

  • Act as the primary internal advisor/expert on B2B demand generation campaign set up and best practices
  • Utilize advanced expertise to advise on, project-manage, and own the build, deployment, tracking and reporting on all types of marketing campaigns and programs such as nurture, webinar, content, events, lead scoring, etc.
  • Partner with internal marketing partners to design and execute complex campaigns and initiatives.
  • Partner with campaign managers to analyze and optimize the performance of programs– lead scoring rules, campaign performance and optimization of lead flows
  • Manage individual project requests from intake to deployment using best practice project management skills
  • Act as the primary internal advisor/expert on continuously improving data intake including list cleansing, list uploads and overall marketing database hygiene.
  • Monitor lead creation and flows within Marketo and Salesforce
  • Manage vendors and 3rd party integrations with Marketo
  • Perform other duties as assigned

Required Qualifications

Years of Experience in Related Field:
At least 3 years of experience in Demand Generation/Marketing Operations
At least 3 years of advanced hands-on experience working with various marketing and sales platforms

Education: BA/BS in marketing, business or computer science

Technical/Specialized Knowledge, Skills, and Abilities:

  • Marketo and experience required
  • B2B marketing background with experience in marketing automation, lead processing (including lead scoring), marketing database, and email compliance
  • Excellent planning and project management skills
  • Ability to look ahead to meet regular deadlines and predict and prevent last minute fires
  • Ability to create advanced workflows, segments, and nurtures in Marketo
  • Advanced Marketo skills (Marketo Certification preferred)
  • Advanced Excel / Worksheet skills ie. Ability to do V-lookups and advanced reporting
  • Ability to work cross functionally
  • High attention to detail with high volume output
  • Must be highly driven and self-motivated for a fast-paced evolving environment


Preferred Qualifications

  • A huge plus if you have experience with Zapier,, or any other automation tools


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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • RubyLanguages
    • SqlLanguages
    • ReactLibraries
    • AngularJSFrameworks
    • ASP.NETFrameworks
    • Microsoft SQL ServerDatabases
    • MySQLDatabases
    • OracleDatabases
    • BasecampManagement
    • ConfluenceManagement
    • JIRAManagement
    • SalesforceCRM
    • MarketoLead Gen


BlackLine’s headquarters feature open work stations, informal lounge areas, a game room, a music room, quiet pods, training areas, and more.

What are BlackLine Perks + Benefits

BlackLine Benefits Overview

BlackLine believes in providing the best possible service to its clients, and that starts with offering amazing perks to its employees. These perks include 100% coverage for healthcare, vision, and dental, 401(k) matching, ESPP, food, drinks, games, and so much more!

Volunteer in local community
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Someone's primary function is managing the company’s diversity and inclusion initiatives
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
At BlackLine, we feel that paying 100% of our employees’ health benefits is 100% the right thing to do. Medical, dental, and vision are taken care of by the company.
Life Insurance
Pet Insurance
Wellness Programs
Team workouts
BlackLine has been offering company wide virtual fitness classes such as, Aerobics and Yoga!
Mental Health Benefits
Retirement & Stock Options Benefits
401(K) Matching
BlackLine provides employees with a 401(k) matching plan.
Employee Stock Purchase Plan
BlackLine offers and Employee Stock Purchase Plan with the ability to buy stock at a discounted price.
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
BlackLine hosts company outings several times per year.
Game Room
Our game room includes Ping Pong, Pool Table and Video Games.
Stocked Kitchen
Some Meals Provided
Happy Hours
We offer employees free on-site garage parking.
Professional Development Benefits
Job Training & Conferences
Diversity Program
Promote from within
Online course subscriptions available
Customized development tracks

Additional Perks + Benefits

We’re better together and know that amazing individuals make amazing teams. We also know that we bond through socializing and shared experiences. That’s how teams gel and support each other.

So, we like to play games together: table tennis, poker, and video games. We encourage company sports leagues and fitness groups. We relax with happy hours and team get-togethers, and we never let a holiday season go by without a celebration.

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