Senior Marketing Manager, Display
At GoodRx, we believe that all Americans should have access to convenient and affordable healthcare. As a nation, we spend about $3.5 trillion annually on our healthcare, but too many Americans struggle to get the care they need, and prices just keep rising. Our marketplaces for prescription medicines and telehealth have helped Americans save $30 billion since 2011. GoodRx is a public company; we're based in Santa Monica with additional offices around the country. We're a low-key and tight-knit group that likes to find new ways to fix big problems. If you share our belief that you can do well by doing good, let's talk.
We’re committed to growing and empowering a more inclusive community within our company and industry. That’s why we hire and cultivate diverse teams of the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunities to excel.
With that said, research shows that women and other underrepresented groups apply only if they meet 100% of the criteria. GoodRx is committed to leveling the playing field, and we encourage women, people of color, and those in the LGBTQ+ communities to apply for positions even if they don’t necessarily check every box outlined in the job description. Please still get in touch – we’d love to connect and see if you could be good for the role!
About the Role
GoodRx is seeking a Senior Marketing Manager, Display to help promote user growth through our Display channel. This individual will report to the Senior Director, Digital Marketing and will focus on driving profitable growth and acquiring new customers through display media. This involves, but is not limited to, managing overall channel performance and budgets, providing strategic and tactical leadership for channel growth, developing and applying channel best practices, and performance optimizations.
The ideal candidate will be a strong communicator with an extensive background in display media for customer acquisition, have a sophisticated understanding of the digital media landscape, have advanced Excel and analytical skills, and can prioritize effectively in a fast-moving, metrics-driven environment.
Responsibilities:
- Own the full display campaign management lifecycle from planning to activation to performance optimization
- Continue to develop and grow display channel
- Balance a range of KPIs from lower-funnel customer acquisition to upper-funnel brand awareness and demand generation, all optimized to maximize media efficiency
- Optimize performance with the goal of hitting budgets, CAC, and new customers targets
- Manage bid strategies, negotiate rates, develop relationships
- Partner with the creative team to develop creative assets and landing pages best suited for specific audiences
- Partner with BI and Data teams to fine tune advanced measurement methodologies
- Conduct accurate budget forecasting and predict the profitability of campaigns
- Effectively communicate channel performance and test learnings to the broader marketing team, to cross-functional partners, and to leadership
- Seek and develop opportunities to foster the performance or business impact of digital media through testing emerging capabilities and iterating on process and standard methodologies
Skills & Qualifications:
- 6+ years of demonstrated ability with digital display media and customer acquisition, preferably in a fast-paced environment
- Deep familiarity with CPM, CPC, CPA, CAC and LTV
- Track record of managing high campaign volume, large budgets, complex strategies while driving quantifiable results
- Strong data analysis abilities (e.g. familiarity with Excel v-lookups, pivot tables) with the ability to draw and communicate insights from multiple data points
- Experience working with and applying customer data for targeting and ads personalization at scale
- Experience with audience segmentation, A/B testing, and attribution models
- Deep knowledge of key advertising elements including trafficking, tag implementation, auto-optimization, cross-device integration, and brand safety/suitability/fraud
- Thorough understanding of customer acquisition, online/offline conversions, and LTV
- Ability to work in a highly collaborative environment, multi-task and participate in team-based planning processes
- Very strong attention to detail
- A passion for analytics, dashboards, and optimization
GoodRx is America's healthcare marketplace. The company offers the most comprehensive and accurate resource for affordable prescription medications in the U.S., gathering pricing information from thousands of pharmacies coast to coast, as well as a telehealth marketplace for online doctor visits and lab tests. Since 2011, Americans with and without health insurance have saved $30 billion using GoodRx and 20 million consumers visit goodrx.com each month to find discounts and information related to their healthcare. GoodRx is the #1 most downloaded medical app on the iOS and Android app stores. For more information, visit www.goodrx.com.