The Mid-Market Marketing Team at BlackLine is seeking an energetic, creative and passionate marketer with great campaign development, management and execution skills to undertake our new Senior Manager, Mid-Market Marketing Program (North America) role. This individual will be responsible for ensuring the timely execution of North America campaigns (via paid, owned and earned channels) through strict program management, ultimately contributing to achieving the desired campaign goals and objectives (KPI's).
As the Senior Manager, Mid-Market Marketing Program, NA your expertise to help manage, execute and monitor campaigns across multiple channels. In this role, you will leverage your marketing expertise, organizational and leadership skills to help achieve overarching marketing and demand generation goals. You will collaborate closely with cross functional teams or 'Campaign Architects' to manage the execution deliverables across multiple campaigns designed to generate pipeline and awareness.
Responsiblities:

• Work closely with designated cross functional teams, assist with the planning, development and execution of integrated marketing campaigns
• Manage the execution and launch timelines and project plans of campaigns and tactics to drive opportunities that contribute to sales pipeline
• Manage and execute the strategy and tactics for conferences, trade shows and field marketing events for the Mid-Market business
• Collaborate effectively with key stakeholders across marketing, sales and supporting teams to drive end-to-end program results
• Partner with other organizations which contribute to the success of marketing activities (such as Field Marketing, Narrative / Product Marketing Teams, Marketing Operations, Web, Events, Online and PR)
• Write content and manage the development and customization of campaign creatives, assets and content
  Monitor and report metrics, lead account engagement measurements/tracking, budget and team KPIs - suggest optimization opportunities
• Measure effectiveness of campaign activities/tactics, providing consistent reporting and outlining quantifiable results including opportunities, pipeline and revenue
• Stay on the cutting edge of marketing best practices by researching the latest trends and gathering new ideas from industry analysts and experts, vendors/agencies and peers/competitors
• Perform other duties and responsibilities as assigned

Qualifications:

• Must work onsite at Woodland Hills, CA office 
• Bachelor's Degree in Business, Marketing or related field
• Advanced writing skills with the ability to create impactful promotion write ups, content and holistic marketing campaigns. 
• A minimum of 10 years of professional experience, preferably B2B with a technology or software company
• A minimum of 5 years of experience owning Marketing campaigns or programs management experience
• Experience using Project Management applications like Salesforce, Kapost, ASANA, Basecamp, etc.
• Excellent project management and process development skills, proficient in interpreting data and using data to creatively investigate and solve business challenges
• Previous experience developing and executing demand generation and pipeline-building marketing campaigns (including digital, social media, email, direct mail, events, webinars, etc.)
• Previous experience with direct mail and writing compelling content and email subject lines
• Ability to successfully manage and execute multiple projects, priorities, and engagements simultaneously
• Understanding of Personas and the modern-day buyer's journey and digital marketing techniques and technologies LinkedIn, Google, Content Syndication, (including marketing automation platforms, such as Marketo), etc. Mapping content marketing best practices across buyer's journey.
• Previous ERP background
• Industry, sales, and/or channel experience a plus
• Experience in collaborating with and managing marketing agencies and vendors to develop creative assets for marketing campaigns
• Excellent written and verbal communication skills and presentation abilities
• Team oriented, motivated self-starter with relationship building skills with a positive attitude and passion to learn
• Ability to manage expectations of various stakeholders across the organization