BlackLine
BlackLine automates and controls financial close processes for midsize and large organizations.
Woodland Hills, CA
Remote

Senior Manager, Marketing Operations

| Remote
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Job Summary

The Senior Manager of Marketing Operations supports and helps leads the overall strategy and direction for the Marketing automation and operations for the organization. This role is a primary internal advisor and expert on email campaign best practices and identifies opportunities to support exceptional lead management and establishes a solid foundation to support scalable processes for our high growth global B2B SaaS marketing organization.

A successful Senior Manager of Marketing Operations will have a hands-on approach to defining lead management processes, implementing scalable and global processes, analyzing data and segmentation, and lead a group of high-performing Operations team. This role also works closely with other leaders within the Marketing organization to understand operational and process needs. It also partners closely with internal Enterprise Applications teams to ensure effectiveness of the Marketing Technology stack, including integrations with other enterprise applications.

This role will report to the Senior Director of Demand Generation.

 

 

Roles and Responsibility

  • Monitor and measure the effectiveness of global campaigns and programs to deliver key recommendations for continued optimization.
  • Manage an internal team of specialists in building, testing and deploying day-to-day Marketo marketing programs and larger-scale program builds such as lead scoring models, subscription preference centers, integrations of marketing tech platforms, and other high-value initiatives to the organization.
  • Continuously improve data intake and management workflows, including list cleaning, imports and overall marketing database growth and hygiene.

 

 

  • Oversee the management of Blackline’s marketing technology tools and vendor relationships; perform as a platform Admin when necessary organizing user licenses and ensuring marketing team members are educated and proficient using the appropriate tools.
  • Manage and improve the integrations with current technology stack, lead database management, effective email programs and synchronization to/from Salesforce.com.
  • Partner with functional teams to align on the funnel lead process flows, scoring and the benchmarks appropriate for demand funnel.
  • Lead the strategy and execution for data enrichment and preserving and ensuring the quality of email opt-in compliance processes globally, while managing the email deliverability of our instance.
  • Partner with Blackline’s Data and Analytics team to ensure the visibility of audiences, metrics, reports that can be pulled/compiled in real-time, globally, in visualization tools.
  • Support Business Development managers on the building, testing and analysis of outbound email communications at driving lead engagement.
  • Manage, build, and lead a global operations team by coaching and developing existing members and closing talent gaps where needed through acquisition of new team members.
  • Performs other duties as assigned.

 

 

 

Required Qualifications

Years of Experience in Related Field:
7+ years of experience with increasing levels of responsibility leading teams and driving cross-functional, global marketing initiatives, with at least 5+ years of experience in marketing operations and technology implementation role.
B2B marketing background with experience in marketing automation, lead processing (including lead scoring), marketing database, privacy compliance.
Successful track record of implementing and managing marketing automation systems and associated integrations.·
Hands-on experience working with various marketing and sales platforms. Marketo certification and Salesforce.com experience required.
Excellent at planning and project management – ability to look ahead to meet regular deadlines and predict and prevent last-minute fire drills.·
Must be highly driven and self-motivated for a fast-paced evolving environment.
Strong marketing technology platform knowledge, direct experience in activation preferred.
BA/BS in marketing, business or computer science

Education: Bachelor’s degree in a business related or technical field, for example, Marketing, Business Administration, Public Relations, Information Technology, Computer Science, or any other related field.  
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Where we are

BlackLine’s headquarters feature open work stations, informal lounge areas, a game room, a music room, quiet pods, training areas, and more.

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • JavaLanguages
    • JavascriptLanguages
    • SqlLanguages
    • TypeScriptLanguages
    • ReactLibraries
    • AngularJSFrameworks
    • ASP.NETFrameworks
    • HadoopFrameworks
    • SparkFrameworks
    • SpringFrameworks
    • Google CloudFrameworks
    • NiFiFrameworks
    • HiveFrameworks
    • Microsoft SQL ServerDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • OracleDatabases
    • PostgreSQLDatabases
    • BasecampManagement
    • ConfluenceManagement
    • JIRAManagement
    • SalesforceCRM
    • Salesforce CPQCRM
    • WrikeCRM
    • MarketoLead Gen
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What are BlackLine Perks + Benefits

BlackLine Benefits Overview

BlackLine believes in providing the best possible service to its clients, and that starts with offering amazing perks to its employees. These perks include 100% coverage for healthcare, vision, and dental, 401(k) matching, ESPP, food, drinks, games, and so much more!

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Someone's primary function is managing the company’s diversity and inclusion initiatives
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
At BlackLine, we feel that paying 100% of our employees’ health benefits is 100% the right thing to do. Medical, dental, and vision are taken care of by the company.
Life Insurance
Pet Insurance
Wellness Programs
Team workouts
BlackLine has been offering company wide virtual fitness classes such as, Aerobics and Yoga!
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
BlackLine provides employees with a 401(k) matching plan.
Company Equity
Employee Stock Purchase Plan
BlackLine offers and Employee Stock Purchase Plan with the ability to buy stock at a discounted price.
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
BlackLine hosts company outings several times per year.
Game Room
Our game room includes Ping Pong, Pool Table and Video Games.
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
We offer employees free on-site garage parking.
Fitness Subsidies
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Promote from within
Time allotted for learning
Online course subscriptions available
Customized development tracks

Additional Perks + Benefits

We’re better together and know that amazing individuals make amazing teams. We also know that we bond through socializing and shared experiences. That’s how teams gel and support each other.

So, we like to play games together: table tennis, poker, and video games. We encourage company sports leagues and fitness groups. We relax with happy hours and team get-togethers, and we never let a holiday season go by without a celebration.

BlackLine Careers In Woodland Hills
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Remote
2 weeks ago
Responsibilities: Partner with the Sales team through answering prospect technical, software and accounting questions Perform needs analysis calls on prospective clients to thoroughly and accurately understand their challenges Keep current on new product functionality and its proper use Deliver relevant and pertinent demonstrations of all BlackLine modules based on prospect needs Complete ROI Analysis for prospective clients Assist with

Channel Director

BlackLine
Remote
2 weeks ago
Job Summary Responsible for channel development of Blackline’s MidMarket and Emerging Market segment with regional channel partners Responsible for channel strategy in assigned geo (North Am, EMEA or APAC), working in alignment with Geo sales leadership and Field Alliances Responsibilities include profiling, targeting, recruiting, contract negotiations and enablement of high-quality channel Ensure and continuously assess that all recruited

Customer Success Manager 1

BlackLine
Remote
3 weeks ago
The Customer Success Manager (CSM) strategizes on and delivers post-sales efforts to their assigned customers via a Customer Success program strategy specifically associated with a BlackLine onboarded customer segment(s). This program strategy encompasses the activities, resources, and relationships necessary to optimize customers' adoption of subscribed licenses and products, prevent attrition and churn, and continually enhance customer health

Director, Legal Operations

BlackLine
Remote
3 weeks ago
Job Summary We are searching for a talented, collaborative, result oriented Senior Director of Legal Operations to join our rapidly growing Legal Department. This position will be responsible for the financial, operational, and technical functions of the legal department, including the development and execution of technology and document management strategies, prudent management of internal resources and external counsel, and the strategic

Principal Solutions Consultant

BlackLine
Remote
3 weeks ago
Partner with the Sales team through answering prospect technical, software, and accounting questions. Perform needs analysis calls on prospective clients to thoroughly and accurately understand their challenges. Keep current on new product functionality and its proper use. Deliver relevant and pertinent demonstrations of all BlackLine modules based on prospect needs.

Director, Engineering

BlackLine
Greater LA Area
3 weeks ago
Job Summary   Since being founded in 2001, BlackLine has become a leading provider of cloud software that automates and controls the entire financial close process. Our vision is to modernize the finance and accounting function to enable greater operational effectiveness and agility, and we are committed to delivering innovative solutions and services to empower accounting and finance leaders around the world to achieve Modern Finance. We're a