We are looking for a proven Senior Demand Generation Marketing Manager who will take the lead in concepting and delivering programs that drive pipeline and customer acquisition. 

Reporting into the Director of Demand Generation and working with a cross functional team of marketers, you will devise and execute programs that engage our target market and educate target audiences about FloQast. You are a data-driven B2B marketer who loves to get in the weeds to drive success. You have experience aligning sales and marketing initiatives to build scalable digital marketing programs that drive qualified pipeline. You ask thoughtful questions, have high confidence, team DNA and unwavering optimism.

*Visa sponsorship is NOT available at this time

What You'll Do:

• Manage the execution of marketing programs with the Product Marketing, Corporate Communications, Partner, Field and Creative teams
• Develop and execute tactical demand gen plans to support marketing programs using channels such as paid search, email, SEO, display advertising, and content syndication
• Provide the inside sales team with program enablement and education
• Evaluate program performance and optimize the demand gen strategy to increase conversion rates
• Manage agency partners when they are involved in program execution
• Support with "Always On" demand gen campaigns where needed

What You'll Bring:

• 5-7 years of B2B demand generation experience, ideally at a SaaS company
• Experience concepting and executing integrated demand generation campaigns that drive ROI
• Clear understanding of nurture best practices and ability to create supporting programs to move leads down the funnel after initial acquisition through a digital program
• Experience with paid platforms including Google Ads, Bing, Facebook, LinkedIn etc.
• Experience optimizing landing pages and websites for conversion
• Deep understanding of campaign KPIs, the marketing funnel and MQL to SQL conversion strategies
• Analytical and metrics driven; quickly leverage data to make decisions and optimize programs with a natural curiosity to measure, test, learn and iterate to get the best possible results
• Excellent project management skills with previous experience managing multiple, competing, time-sensitive priorities
• Impeccable attention to detail and strong organizational skills are critical

Nice-to-Haves/Other:

• Experience with Salesforce, Qualified, Outreach, 6sense and Hubspot are pluses

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About FloQast www.floqast.com

Recognized as a 2021 Technology Fast 500 by Deloitte, FloQast is the leader in accounting workflow automation created by accountants for accountants. The cloud-based, AI-enhanced software is trusted by more than 1,500 accounting teams, including those at Snowflake, Twilio, Instacart, Zoom, and The Golden State Warriors. In July 2021, FloQast raised a $110 million Series D at a $1.2 billion valuation — and we’re growing!

What We Do

By automating common accounting workflows and helping to streamline and make them more efficient, FloQast is the place where accounting teams want to work so they can focus on what matters most, even when that’s just logging off on time. Whether automating reconciliations, documentation requests, or streamlining recurring accounting processes, such as the month-end close, financial reporting, or payroll, FloQast enhances the way accounting teams already work to help them operate more efficiently. Learn more at FloQast.com.

Here’s Why You Should Apply?

- When we say our customers’ success is our priority, we’re not lying. Check us out on G2 Crowd and read a few of the 275+ 5-star reviews!

- Why do 95% of reviewers on Glassdoor say they would refer FloQast as an employer to a friend? Maintaining a collaborative, open, and fun company culture regardless of where FloQasters are located can be tricky, but we’re up to the task. Check out what actual FloQast employees have to say on Glassdoor.

- FloQast offers competitive compensation, stock options, full benefits, and a positive and supportive work environment

- FloQast is regularly rated as one of the best places to work:

- Inc. Magazine’s Best Workplaces in 2021

- Best Places to Work by LA Business Journal since 2017

- Built In’s ​​Best Place to Work in Los Angeles since 2018

FloQast, Inc is committed to operating fair and unbiased recruitment procedures allowing all applicants an equal opportunity for employment, free from discrimination on the basis of religion, race, sex, age, sexual orientation, disability, color, ethnic or national origin, or any other classification as may be protected by applicable law. We aim to recruit the right people for the jobs we have to offer, and to assess applications on the basis of relevant skills, education, and experience. We welcome people of different backgrounds, experiences, abilities and perspectives. We are an equal opportunity employer and strive to provide a professional and welcoming workplace for all employees.

If you are a Colorado, Connecticut, or New York City resident, please contact us by emailing [email protected] to receive compensation and benefits information for this role. Please include the job title in the subject line of the email