About the Role and Your Impact:

As a Senior Content Marketing Manager at Emotive, you’ll help define our voice and tone across the marketing funnel, develop new ways to evangelize SEO, and play a key role in developing us as leaders in the E-commerce space. You’ll learn the customer journey, their pain points, and their success criteria so you can create compelling content that builds trust and drives action. You’ll collaborate closely with product marketing, demand generation, and SEO teams to ensure our content strategy rolls up to overall marketing goals and supports cross-functional initiatives. Plus, you’ll work closely with technical subject matter experts from our Engineering and leadership teams. 

Reporting directly to the SVP of Marketing, this is an exciting opportunity to be Emotive’s first Content Marketing Manager. The ideal candidate is data-driven and has experience owning end-to-end content production in a fast-paced startup environment.  Above all else, you should be an incredible storyteller with a proven success record writing about technical products. Bonus points if you’ve worked within the SaaS, E-commerce, or MarTech fields.

 How You Will Contribute:

• Own our content marketing strategy; building, executing, and optimizing it. You’ll create SEO-friendly content across many mediums - long form guides, blog posts, email copy, case studies, ad copy, video scripts, and more.
• Maintain and manage content calendar with consistent and repeatable distribution strategies. Continually improve the content creation process. 
• Test, report on and improve content’s impact at each stage of the funnel. Proactively identify gaps or missed opportunities and adjust strategy accordingly. 
• Develop a deep understanding of Emotive’s market position and value. Be on the forefront of what's happening in the greater E-commerce ecosystem. 
• Continually guide our brand voice and story to match the rapid innovation of our cutting-edge technology. You not only write and facilitate the creation of technically accurate and powerful pieces of content, you think about how it will help prospects or customers on their journey.

Skills You Will Bring:

• 3+ years of experience in content marketing in a B2B SaaS environment
• You have excellent communication skills. You’re able to effectively communicate strategies, measure and report on progress to peers and leaders alike to gain buy-in and foster a culture of content throughout the organization. 
• You’re data and response-driven. You analyze the performance of past copy to improve future copy. You like to run experiments and test new ideas. You don’t determine what worked and what didn’t by instinct -- you have the metrics to prove it.
• You’re a great storyteller. You understand that content should be purposeful and succinct, even when dealing with complex subjects. You write clearly and effectively and avoid fluff and jargon.
• You’re flexible. You can shift your writing voice to resonate with different audiences. You’re not fixed to a particular tone or style. You’re able to seamlessly pivot between projects and priorities. 
• You love to collaborate. You have experience working closely with cross-functional teams to develop new and innovative solutions. 
• You balance quantity and quality. You can manage a large number of content priorities moving at once from individual team goals to external requests. You can ramp up our content volume all while making sure it’s always top-notch and valuable to customers.
• You understand SEO. SEO is built into your strategic content initiatives, driving organic traffic and marketing results. You are comfortable collaborating with SEO team members to continuously measure performance, iterate and deliver results. 

The Emotive Story

At Emotive, our vision is an internet that is more human. Since our launch in 2018, Emotive has become the product of choice for over 1,000 eCommerce companies to drive more sales and build more personal relationships with customers.

We’re extraordinarily proud of the company we’ve built. We’re a driven, passionate, responsible group that values personal and professional growth equally. We take care of ourselves, our families, our customers, and one another. We believe in sustainable and diverse approaches to work and life, because optimizing for the long-term is the best path to success.

Our company is distributed, with remote team members worldwide and headquarters in Los Angeles. We offer competitive salaries, meaningful equity, and generous benefits. And you get to work on a product people absolutely love!

Benefits

Emotive offers an array of benefits including competitive salaries, unlimited PTO, quarterly mental health days, stock options, health coverage, 401K matching, and remote flexibility. 

Diversity & Inclusion at Emotive

Emotive is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together.

We are proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, Veteran status, or any other legally protected status.

For Colorado-based roles: Minimum annual salary of $80,000. You may also be offered incentive compensation, bonus, and benefits. More details about our company benefits can be found at the following link: https://www.getsalesforcebenefits.com/