Job Summary:

Looking for an opportunity to blend creative and analytical expertise at a high-growth start-up? Ruggable is looking for a Senior Brand Manager to lead small and large projects aimed at growing Ruggable’s brand awareness and engagement. This role will report directly to our Brand Director and will work cross-functionally with our Marketing teams, as well as partnering with external contractors and agencies. This role needs a detail-oriented, strategic, and creative thinker who is driven by data and has a passion for working in a fast-paced environment.

The Brand team is the hub for creative storytelling, spanning functions including creative ops, graphic design, influencer & partnerships, and social. This team’s focus is to work closely together across functions to bring the Ruggable brand to life through compelling storytelling and exciting initiatives.

What You’ll Do:

• Work closely with members of the Brand team and cross-functional partners (creative, social, influencer, acquisition) to seamlessly develop and execute brand campaigns and marketing projects
• Lead quarterly and long-term planning for the Brand Strategy team
• Collaborate across the Marketing team—leading meetings and team communications as needed to ensure we are seamlessly working together and/or aware of all major project planning
• Effectively and efficiently manage our PR partner in order to create and execute communications initiatives across brand and product stories, partnerships, events, etc
• Constantly have a pulse on marketing trends across industries, with a specific pulse on E-commerce, lifestyle brands, and home decor.
• Monitor brand health and identify trends/insights from our social listening platform and brand awareness surveys
• Proactively identify and evaluate brand growth opportunities through new marketing channels, partnerships/agencies, campaigns, and more
• Manage Brand Strategy budget, report on major Brand initiatives and efforts on a recurring basis and effectively set and manage to KPIs

What You'll Need to Have:

Required:

• 5+ years of relevant experience in Brand Management/Marketing and/or Growth marketing
• Proven track record of executing groundbreaking marketing programs/campaigns
• Strong project management skills with the ability to manage multiple projects at once and the desire to bring structure to undefined procedures
• Ability to think strategically about the big picture and quickly dive into the nitty-gritty
• Strong understanding of data, data analysis, and KPIs, with ability to combine business data with consumer insights
• Strong presentation skills with the ability to effectively communicate cross-functionally with key stakeholders and executives
• Flexible and comfortable with a fast-paced, always changing environment
• Team-player, goal-oriented, with empathy and drive to lead a team

Preferred: 

• Prior experience in a fast-paced startup or e-commerce company