Senior Associate, Email Marketing

| Culver City
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MeUndies is a Los Angeles, CA-based underwear and loungewear company best known for its softer than soft basics. Founded in 2011, MeUndies disrupted the $110B underwear industry when it launched the first online underwear subscription. Through the years the brand has inspired a passionate community of undie-obsessed individuals with its bold, comfortable products.

Today MeUndies has sold more than fifteen million pairs of underwear and is profitable with double-digit YoY growth. It continues to redefine the subscription market by evolving the transactional subscription to a membership centered on community and its relationship with the brand.

The innovative direct-to-consumer brand offers multiple purchasing options including singles, packs, matching pairs and its monthly membership. It opened its first flagship store in Los Angeles in 2018.

With a growing company, comes a growing team full of innovative people. We’re looking for a Senior Associate, Email Marketing to lead the development, management, execution, reporting and optimization of effective email campaigns, automations and transactional notifications. Come join us.

What You’ll Do: 

  • Manage email campaigns from concept to “send.” This includes but is not limited to managing the email calendar, email briefing and project management, design and copy reviews, structuring AB tests, implementing the emails in our ESP, and reporting on email results.
  • Partner with the Senior Manager, Retention to develop and execute triggered lifecycle marketing automations.
  • Design testing approach to optimize email sends across variables such as messaging, creative, personalization, etc.
  • Report on email KPIs. Present findings and results to management and other stakeholders.
  • Ensure compliance around email processes. You will keep up with email compliance regulations and ensure compliance around permission-based marketing, privacy, spam regulation (CAN/SPAM), and deliverability.
  • Stay ahead of the curve. You will track email best practices and monitor industry trends.
  • Keep detailed documentation on email channel methodology, best practices, test results, data properties, triggered automations, etc.
  • Monitor email channel health, including keeping tabs on email automations and list growth in order to identify any issues.
  • Manage email lead capture and list health.
  • Partner with the Senior Manager, Retention to support other retention channels.
  •  

You Have:

  • Experience working directly in an ESP/CRM (Cordial, Braze, Iterable, etc.)
  • A solid background in creating email campaign calendars and campaign briefs, with a thorough understanding of direct-to-consumer eCommerce marketing practices.
  • Experience with email execution: updating HTML email templates and dynamic properties, QAing, hitting send and reporting.
  • Fervent attention to detail. You are confident deploying emails free of grammar, spelling, typos, and other deployment errors.
  • An understanding of email data properties, building audience segmentation, and exclusion filters. You know how to implement email personalization and dynamic content.
  • A love of continuously testing and optimizing. You will perform iterative A/B testing to continually improve performance including developing the test, defining the KPIs, and measuring the results.
  • The ability to turn data into insights. You will monitor, track, and report email marketing KPIs such as open rates, CTOR, and Revenue per email. Your reports and dashboards will allow you to quickly identify trends and spot opportunities.
  • The ability to work both independently while working and communicating cross-functionally. Must be able to operate both strategically and tactically in a high-energy, fast-paced environment. 
  • You are as comfortable developing a high-level strategy as you are loading an email.
  • A growth mindset: you love feedback, and have a never-ending curiosity that drives you to learn and innovate.
  • The ability to work with tight deadlines and prioritize multiple tasks as necessary
  • Strong project management skills and are highly organized
  • A love of the email marketing channel!

Qualifications:

  • A bachelor's degree in Marketing or related field
  • 2-4 years of experience strategizing and executing email campaigns in ESP/CRM systems such as Cordial, Braze, Iterable, etc.
  • Experience with direct to consumer eCommerce, subscription experience a plus
  • Proven track record of developing email campaigns that drive engagement.
  • Comfortable with HTML for email development
  • Experience slicing images and GIFs from Photoshop files
  • Experience with Google Analytics and setting up UTM tracking.
  • Experience with Project Management systems

WHY WORK AT MEUNDIES?

It's more than a job.
We have focused on building a team of people that emulates all of our core values. We look for people who stay balanced, go further, build relationships, champion differences, and are humble. At MeUndies, we continue to maintain a stellar brand by working collaboratively and encouraging growth with learning opportunities. Not to mention, there is no such thing as a small achievement here - we celebrate it all! 

We look at the necessities.

We offer competitive equity/salary packages which include targeted annual bonuses, plus generous parental leave, a 401k, awesome health benefits, and open time off (yeah, we said it). You’ll enjoy top-of-the-line hardware and software, and have access to an annual personal Learning & Development budget!

We offer all the head turning office things.

We have endless office amenities but here are a few of the fan favorites - everybody gets access to an on-site gym & shower, endless snacks, cold brew on tap, and a cozy lounge completed with a Wii for epic Mario Kart tournaments. Plus there are plenty of dogs (to pet, not to take home).

We don’t forget the most important things.

There’s a robust 360 review process, regular pulse surveys, and a focus on open communication. We also have annual employee check-ins to reflect back on achievements and plan for career growth. We’re always rooting for you. 

Plus those special extra things.

We keep things fun with frequent catered lunches, holiday parties, offsites, happy hours, and an annual retreat. You’ll get a sweet employee discount, as well as a monthly MeUndies membership to rebuild your underwear drawer with our top notch prints. 

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Technology we use

  • Engineering
    • RLanguages
    • RubyLanguages
    • SqlLanguages
    • ReactLibraries
    • Ruby on RailsFrameworks
    • Microsoft SQL ServerDatabases

Location

We are located just minutes away from Downtown Culver & the Platform. You can catch a view of our office from the Baldwin Hills Scenic Overview Trail

An Insider's view of MeUndies

What’s the vibe like in the office?

The MeUndies vibe is gracious. Employees take time to thank co-workers - from saying thanks for helping with a big project to washing each other’s silverware. Our “Shoutout” slack channel is always pinging with thanks and praise. I love that the team shares “thank you” moments. It’s not forced or cheesy; but authentic, genuine gratitude.

Lauren

Senior Recruiter

What projects are you most excited about?

My favorite part about working at MeUndies is that the opportunities are endless. We’ve learned that our customers are just as excited about new and innovative products as we are, and this year, the product team is ready to bring the innovation! While underwear will always be the foundation of our brand, the sky is the limit.

Britney

Merchandiser

How does the company support your career growth?

Aside from an annual learning & development budget, our team utilizes a platform called CultureAmp. It tracks everything performance based; from 30/60/90 day check-ins, continuous feedback, 360 reviews, to annual reviews and exit interviews. This is to make sure your time at MeUndies is always spent learning and growing along the way.

Bree

Senior People Operations Associate

How do you empower your team to be more creative?

The most innovative ideas tend to come from the team when presented with high-level goals such as business outcomes to drive or problems to solve. It is often helpful for leaders to facilitate conversation by creating some structure and ensuring everyone contributes, but to increase creativity avoid being prescriptive.

Andres

Chief of Staff

How do you collaborate with other teams in the company?

The amount of collaboration that takes place in a normal day is truly something special. Teams recognize the importance and benefit of learning from each other and that can be seen constantly. I feel incredibly lucky to be apart of such a collaborative and sincere environment.

Noah

Senior Project Manager

What are MeUndies Perks + Benefits

MeUndies Benefits Overview

WHY JOIN MEUNDIES?

It's more than a job.
We have focused on building a team of people that emulates all of our core values. We look for people who stay balanced, go further, build relationships, champion differences, and are humble. At MeUndies, we continue to maintain a stellar brand by working collaboratively and encouraging growth with learning opportunities. Not to mention, there is no such thing as a small achievement here - we celebrate it all!

We look at the necessities.
We offer competitive equity/salary packages which include targeted annual bonuses, plus generous parental leave, a 401k, awesome health benefits, and open time off (yeah, we said it). You’ll enjoy top-of-the-line hardware and software, and have access to an annual personal Learning & Development budget of $1,000!

We offer all the head turning office things.
We have endless office amenities but here are a few of the fan favorites - everybody gets access to an on-site gym & shower, endless snacks, cold brew on tap, and a cozy lounge completed with a Wii for epic Mario Kart tournaments. Plus there are plenty of dogs (to pet, not to take home).

We don’t forget the most important things.
There’s a robust 360 review process, regular pulse surveys, and a focus on open communication. We also have annual employee check-ins to reflect back on achievements and plan for career growth. We’re always rooting for you.

Plus those special extra things.
We keep things fun with frequent catered lunches, holiday parties, offsites, happy hours, and an annual retreat. You’ll get a sweet employee discount, as well as a monthly MeUndies membership to rebuild your underwear drawer with our top notch prints.

Culture
Friends outside of work
Eat lunch together
Open door policy
Team owned deliverables
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
3 months of paid leave plus 1 month of transitional leave.
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Pet Friendly
Recreational Clubs
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Cross functional training encouraged
Promote from within

Additional Perks + Benefits

We offer competitive equity/salary packages, plus generous parental leave, 401k, awesome health benefits, and open time off. You’ll enjoy top-of-the-line hardware and software.

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