Search Engine Marketing Manager

| Santa Monica

At Edmunds we’re driven to make car buying easier. Ever since we began publishing printed car guides in the 60’s, the company has been in the business of trust, innovating ways to empower and support car shoppers. When Edmunds launched the car industry’s first Internet site in 1994, we established a leadership position online and have never looked back. Now, as one of the most trusted review sites on the Internet, millions of visitors use our research, shopping and buying tools every month to make an easy and informed decision on their next car. For consumers, we bring peace of mind. For dealers, we make tools to help them solve their problems and sell more cars. How do we do it, you ask? The key ingredients are our enthusiastic employees, progressive company culture and cutting-edge technology. Want to join the team? Read on to find out how!

What You’ll Do:

  • Manage day to day campaign bidding and budgets on SEM initiatives across Google, Bing, Yahoo to support business needs
  • Maintain SEM best practices across all campaigns and search engines
  • Identify areas of growth opportunity for SEM campaigns and be ready to communicate what those are, execute accordingly and report on results
  • Work closely with day-to-day account managers at Google, Bing and Yahoo
  • Closely review SEM data across multiple platforms such as AdWords, Bing Ads, GA etc. with a keen eye for detail.
  • Optimize SEM campaigns by testing different LP’s, bidding strategies to meet ROI and CPA objectives.
  • Work closely with Business Analytics team on key projects for the business.
  • Manage quarterly and semi-annual SEM optimization projects to maintainupdated and relevant campaigns. 

What You Need:

  • Bachelor Degree in business, marketing or a related field
  • 6+ years of hands on experience managing SEM campaigns
  • Hands-on proficiency with Google AdWords and Bing Ads platforms
  • Excel proficiency required
  • Strong analytical skills required
  • Experience with advanced SEM techniques such as DSA, RLSA.
  • Detailed oriented with established knowledge of SEM processes
  • Possess a “can do” attitude to thrive in a fast-paced, entrepreneurial and collaborative environment
  • Strong interpersonal skills needed to collaborate with cross-functional teams

 Working @ Edmunds.com:

Employees think it’s a pretty great place to work and some pretty impressive publications think it is too: we have been recognized as one of the best places to work by the Fortune Magazine and Great Places to Work, LA Business Journal (for the last 6 years!), Computerworld, and Built in LA. We've also been identified as one of the best workplaces specifically in Technology and also for Diversity and Asian Americans. In fact, our CEO, Avi Steinlauf, was rated as one of Glassdoor's Highest Rated CEOs! If you’re interested in learning more and joining our mission, we’d love to hear from you!

Edmunds will consider for employment qualified candidates with criminal histories in a manner consistent with the requirements of all applicable laws.

 *LI-POST

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Technology we use

  • Engineering
    • C#Languages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • ScalaLanguages
    • SqlLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • Twitter BootstrapLibraries
    • ExpressFrameworks
    • Node.jsFrameworks
    • SparkFrameworks
    • SpringFrameworks
    • SparkFrameworks
    • HBaseDatabases
    • MongoDBDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • DynamoDatabases

Location

Conveniently located at the Colorado Center, near the intersection of Cloverfield and Colorado.

An Insider's view of Edmunds

What’s the vibe like in the office?

This is not your average corporate office. Everyone is friendly and welcoming. While we're here to get work done, not everything is all business. People here understand the importance of human relationships. Not only are we co-workers, but many of us are also friends, close ones even. To top it off, our office is fun and encouraging to take breaks!

Denise

Technical Lead

What does your typical day look like?

Each day I start by building the Edmunds story from the ground up. Using our own unique reporting tools and in collaboration with our product, analytics and marketing team, I can speak to the value of Edmunds. Once this information is complied, I head out to meet with our dealer partners to go over program results, listen, assess their needs.

Chantal

Account Executive, Major Accounts

What makes someone successful on your team?

I have grown more here than any other company. I am fortunate to have had the opportunity to move between several teams. Each time, it challenged me to pick up new skills. Edmunds has a culture of continuous learning. In my time here, I have participated in study groups to learn: programming language theory, machine learning, and iOS development.

Carlos

Director, Digital Futures Engineering

How do you empower your team to be more creative?

Great ideas are the heartbeat of the Edmunds editorial team and they can come from anywhere. Everyone is encouraged to contribute and we have regular feature meetings where concepts are presented, discussed and evolved. As Editor-in-Chief, I love to be challenged by an idea and it’s hugely rewarding to see them come to fruition.

Alistair Weaver

V.P., Editorial and Editor in Chief

How has your career grown since starting at the company?

I joined Edmunds as an IT manager. Now, I manage a team of 100 employees supporting our B2B dealer business. In 18 years, I have grown beyond my own expectations. From the moment I joined the company, each of my professional needs were met. Continued learning, peer support, skills development and opportunities for advancement greet me every day.

Katti

V.P., Dealer Operations

What are Edmunds Perks + Benefits

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Daily stand up
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Sabbatical
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Fitness Subsidies
Professional Development Benefits
Tuition Reimbursement
Lunch and learns
Promote from within
Mentorship program
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