Sales Marketing
CreatorIQ is looking for a Sales Marketing expert to lead the next evolution of CreatorIQ’s sales learning ecosystem. In this role, you will help empower Sales with a deep understanding of our offerings within the context of an ever-expanding and rapidly evolving sales narrative and customer base.
Who we are:
CreatorIQ is the leading cloud solution for global enterprises to manage & optimize influencer campaigns at scale. We have global relationships with companies such as Mattel, Disney, Tiffany & Co, Airbnb, Ralph Lauren, CVS, Dell, Edelman, Creative Artist Agency, and many more.
What you'll do:
- Develop and execute customer persona frameworks, ideal customer profiles, and buyer journeys to support Sales and Marketing in messaging and targeting efforts
- Support content marketing strategy by mapping content to relevant persona targets and narrative voice
- Partner with Marketing and Sales Operations to build and upkeep a segmented contact database
- Work with Sales and Product Marketing to develop collateral and talking points that resonate with target audiences by use case, client type, size, and market location
- Consult with Sales counterpart to develop client-specific presentations
- Support Sales team with research of industry verticals and brand clients in advance of meetings
- Serve as a trusted partner to Sales Leadership, identifying learning needs of the Sales organization and scaling best practices
- Partner cross-functionally to develop curriculum that reinforces consultative, solutions-based selling
- Own marketing of organizational selling points that Client Success, Support, and Sales can leverage when pitching and up-selling to customers
- Responsible for updating and distributing refreshed resources in parallel with new feature updates and releases
- Support competitive intelligence efforts and enable internal teams with battle cards and talking points for side by side platform comparisons
What you need for this position:
- 3+ years’ experience in marketing, either in an agency or working within a communications department of an organization
- A focus on qualitative research to develop customer profiles and persona targets
- Experience in collateral development from ideation to execution
- Strong Keynote and Powerpoint skills
- Knowledge of the digital advertising landscape, digital marketing, and sales
- BA/BS degree or equivalent required
Professional skills:
- Excellent verbal, interpersonal, and written communication skills
- Strong presentation and facilitation skills
- Responsive and open to feedback
- Strong analytical, problem-solving and decision-making capabilities
- Creative thinker with innovative approach to problem solving
- Self-starter with the willingness to take initiative and see opportunities ahead
- Ability to be flexible to handle multiple priorities
- Acute attention to detail, and ability to work under tight deadlines