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Job Requisition:
R-3982 Product Marketing Manager (Open)
Primary Location:
Remote - USA
Job Description:
Overview of the Role:
The Product Marketing Manager will be responsible for helping develop and execute the go-to-market strategy for Neustar Marketing Solutions products and services. The PMM will be tasked with managing the creation and delivery of sales enablement, demand generation, and thought leadership to drive excellence and growth across a portfolio of the largest brands, publishers, agencies, and platforms in the world.
The Product Marketing Manager plays a highly cross-functional role, serving as a strategic advisor and partner to the sales, delivery, and support organizations - responsible for their understanding and application of product go-to-market strategies and positioning. This role will also be jointly responsible for managing product revenue and bookings goals in conjunction with product management.
What you will be doing:
The candidate should have a commanding understanding of marketing and advertising technology landscapes including the planning and activation of cross-channel media, the management of customer data, and the challenges and needs of enterprise B2C advertisers.
This individual must be a self-starter, critical thinker, and problem solver - capable of completing a multitude of complex tasks, lead strategic/tactical cross-departmental initiatives, and hold both themselves and their colleagues accountable for delivering against organizational and business goals. Other major responsibilities include assisting in the development of the portfolio of market positioning and messaging, creating sales tools and marketing strategy, and acting as a subject matter expert for thought leadership efforts, events, RFP responses and sales pitches. S/he must advocate for the voice of the customer, building a holistic market and competitive picture.
S/he will play a lead role maintaining competitive intelligence as the marketplace evolves and changes. By staying abreast of the market and competition, this person will arm our sales force with the insight and ideas that make them trusted partners of our clients.
The Product Marketing Manager will report to the Senior Director of Product Marketing for Unified Identity.
Responsibilities:

• Execute GTM strategy, storytelling, messaging, pitch decks, promotional collateral, sales enablement material, and competitive positioning.
• Partner with product management to build intelligence and become subject matter expert in order to advocate for Neustar Marketing Solutions products and services.
• Develop competitive strategies against our key competition in Marketing Solutions
• Analyze and summarize market research (internal and external) to educate sales, product, and marketing critical changes take place in the industry.
• Diagnose client and prospect needs, translate into questions and use cases, architect the story and positioning to solve critical client marketing opportunities.
• Evangelize the Neustar Marketing Solutions product vision and GTM strategy.
• Develop and lead product steering committee meetings with cross-departmental stakeholders to drive the advancement of GTM and voice of the customer positioning
• Work closely with the respective functions in marketing (Partnerships, Content Strategy, Media, Events, Design Studio) to execute on GTM strategies and report/synthesize results against KPI's

Qualifications:

• 5+ years' experience ideally within B2B, preferably in marketing and advertising technology holding a position in either product marketing, product management, or within a large consulting service firm or agency
• Strategy development skillset, messaging and positioning experience in dynamic, high-growth as well as mature markets. Examples will be requested.
• Big brand experience is a big plus
• Sales enablement experience required
• Significant presentation experience, especially in crafting and delivering storytelling and solutions-oriented selling
• Excellent organizational skills with a high attention to detail
• Proven experience in "roll-up the sleeves" execution of product planning and execution details
• Ability to adjust to frequently changing priorities and fast-paced environments and drive team towards results
• Excellent written and communication skills
• Education: Four-year accredited college degree required. MBA preferred

Neustar does not accept unsolicited resumes from external firms or agencies. Neustar will not be responsible for placement fees associated with unsolicited resumes.
DIVERSITY
Diversity, inclusion and teamwork are second nature to Neustar; and these values permeate our entire business structure. Neustar is committed to creating an environment where a wide spectrum of opinions and beliefs are actively sought, listened to and respected. Further, our talented workforce draws from the many geographic areas and markets in which Neustar operates worldwide, which represents a distinct competitive advantage. The rich and varied personal and professional backgrounds of our employees make Neustar a dynamic and rewarding company at which to build a career. We invite you to join us.
EOE of Minorities/Females/Vets/Disability
Neustar, Inc. considers all applicants for employment without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, or status as a Vietnam-era or special disabled veteran in accordance with federal law and other state and local requirements. Neustar, Inc., complies with applicable state and local laws prohibiting discrimination in employment and provides reasonable accommodation to qualified individuals with disabilities in accordance with the American with Disabilities Act (ADA) and applicable state and local laws.