Product Marketing Manager

| Greater LA Area
Who we are
Lucky Day Entertainment, Inc. is a startup based in Los Angeles, CA. Our mission is to impact lives for the better by creating winning moments for anyone.
With our first product, Lucky Day, we reimagined the lottery. Lucky Day is a top 10 free app on the Google Play Store with over 10 million installs. Since 2015, we’ve paid our players over $8 millions — all without ever taking a dime from our players.
We’re looking for intelligent people to join our team in building out Lucky Day and our exciting new products from the ground up.
What you'll do
First and foremost, our team is intrinsically motivated and driven. We encourage each other to be curious, experiment and ask for help. Everyone has a voice - it’s who we are as a team, and it’s how we build great products.
At Lucky Day, we work closely with a nimble team to push the envelope toward outstanding user experiences. As a Product Marketing Manager your main priority will be the building of marketing strategies and execution of go-to-market plans, in collaboration with team members across the organization working with our Product. This role will also be responsible for measurement, analysis, and reporting performance of campaigns against business and marketing goals in terms of ROI and KPIs.

Who you are

  • You have the energy and dedication to get things done.
  • On every challenge you work on, you understand the context as a whole and always strive to make improvements.
  • You firmly grasp what it means to be agile in a software development space.
  • You thrive on owning your work from beginning to end without the need for follow-ups and micromanagement.
  • You are an absolute team player and support a strong sharing culture.
  • Comfortable with delving into the product, the platform and the implementation details.
  • Able to engage with engineering beyond just product and user experience needs.
  • Willing to work in a fast paced environment, with competing priorities, and willing to make calls with limited information.

Qualifications

  • Bachelor’s degree
  • 6+ years of experience with marketing and brand strategy in a product related mobile app space
  • Creative thinking paired equally with analytical and data-driven goals
  • Innovative mind to try and test new things
  • Exceptional verbal and written communication skills
  • Excellent project management skills and executional abilities
  • Strong interpersonal skills, ability to form and maintain enduring professional relationships, and work well in a team environment
  • Thrive in a fast-paced environment, and high comfort level with ambiguity and adapting to change
  • Organized, attentive-to-detail, and proactively takes initiative
  • Preferred qualifications
  • Ad agency experience
  • Strong aptitude in analytics and data modeling

Responsibilities

  • Develop and execute marketing strategies and integrated go-to-market plans for our Product
  • Map out appropriate product marketing campaigns
  • Assemble presentation decks and strategic briefs
  • Work cross functionally and build relationships with internal creative, growth, revenue, engineering, and build holistic and effective campaigns
  • Manage the day-to-day logistics of project plans by owning timelines, budgets, and analysis/recaps/reports
  • Be fully knowledgeable on the gaming and sweepstakes audience and stay current on the cultural calendar
  • Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and threats
  • Work closely with Ad revenue and Analytics, pre and post campaigns, to establish goals and report/track progress against business metrics
  • Be the strategic voice of the brand and provide support for the design, development and implementation of all consumer facing touch points to ensure consistency of brand vision

Benefits

  • Medical, Dental, and Vision Insurance
  • Flexible work hours
  • Unlimited PTO Policy
  • Daily lunches and snacks
  • Regular team outings
  • Performance bonuses
  • Competitive compensation
  • Work in a startup culture with people that are as driven as you

Career growth
There’s a lot of flexibility and growth opportunity at Lucky Day. You’ll work one-on-one with your coach/mentor to set and reach goals, find new opportunities, and grow professionally and personally. At a minimum, you’ll have a meaningful impact on popular and highly visible products, influence new products, become familiar with new technology, and be able to demonstrate the results of your work.

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Technology we use

  • Engineering
  • Product
    • .NETLanguages
    • C#Languages
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • SqlLanguages
    • SwiftLanguages
    • Objective-CLanguages
    • jQuery UILibraries
    • ASP.NETFrameworks
    • Microsoft SQL ServerDatabases
    • RedisDatabases
    • DynamoDBDatabases
    • PrestoDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • AsanaManagement
    • JIRAManagement
    • TrelloManagement

Location

Located in Beverly Hill -- safe, clean, and friendly environment!

An Insider's view of Lucky Day

What's something quirky about your company?

There's snacks everywhere. At any time of the day, you'll find someone going into the cabinet to find something to eat. This adds a sense of comfortability, a feeling of home while you're working. It also helps to spark conversation between coworkers. Food is a universal language that helps us bond and learn more about each other!

Lauren Pruitt

Customer Success

What does your typical day look like?

During our daily scrum meeting, we discuss what we will be working on, along with any issues/blockers we may encounter. My work is focused on a specific project. The work involved differs each day depending on what stage of a project I'm currently at. This keeps the job interesting because the nature of the work changes as a project progresses.

Ben Chen

Senior Software Engineer

What unique initiatives do you have that encourage innovation?

I want every team member to be as nimble as possible, and that’s why we place such a big emphasis on learning. I encourage my team to take on side projects, so they can learn new skills in a hands-on manner and also grow with the company. This allows them to visualize where we’re trying to go and identify what our biggest technology hurdles are.

Hootan

CTO

What’s the vibe like in the office?

We have an open office with a laid back feel. Everyone motivates and pushes each other to excel and expects the most out of one another while encouraging an open, honest and transparent environment. On top of that, the team enjoys taking snack breaks, going on walks, and getting coffee.

Harry

Ad Revenue

What are Lucky Day Perks + Benefits

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Highly diverse management team
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Wellness Programs
Team workouts
Retirement & Stock Options Benefits
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Flexible Work Schedule
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Company Outings
Free Daily Meals
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Professional Development Benefits
Lunch and learns
Promote from within
Mentorship program
Time allotted for learning
Paid industry certifications
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