The Performance Marketing Manager plays a leading role in the management of digital projects with the goal to drive traffic and brand exposure for Advertise Purple’s various digital assets by optimizing traffic channels including but not limited to:  display advertising, search advertising, organic search optimization, and all social marketing.  The ideal candidate will ideate, create, and optimize acquisition programs, campaigns, and activities across the business’s online platforms.

This hire will build and execute the programs and campaigns that will drive additional visibility to the Advertise Purple brand through traditional and experimental marketing channels. The Performance Marketing Manager will be the lead on delivering growth in traffic channels including  Paid Search (SEM),  Organic/SEO, email marketing, and content syndication. In addition to strategy, this position is responsible for several analytical functions. You will conduct research and analyses in order to deliver reports to the senior management on the performance of marketing campaigns and programs as well as conducting forecasting and estimations on the profitability of those campaigns. They will also optimize targeting and segmentation, as well as the allocation of budgets across multiple paid social channels inclusive of YouTube and Facebook in order to generate cost-effective user actions.

Required Skills/Experience

• Bachelor's degree from an accredited university
• 3-5 years of aligned experience 
• Experience building effective multi-channel marketing strategies, including affiliate marketing, PPC/SEM, SEO, social media, and other digital channels.
• Expertise in campaign and channel analysis and reporting, including Google Analytics experience.
• Excellent analytical skills and leverage data, metric, analytics, and consumer behavior trends 
• Highly goal-oriented individual and have excellent communication skills.
• Strong problem solver.

Compensation and Benefits

The Performance Marketing Manager position is a hybrid/work-from-home opportunity in Santa Monica, California. Two days in the office and three days working from home are required for this role. Salary range is $80,000-$85,000. 

We offer the following to full-time employees:

• 100% paid employer-paid benefits (health, dental, vision, and life insurance)
• 401k match up to 6%
• Unlimited Vacation
• Meditation and Mental Health Days
• Flexible Fridays from January to October (leave at 2:00 PM)
• Hybrid: 2x week in office. Dog friendly, paid parking, team bonding

About Advertise Purple

Advertise Purple, Inc., the 2021 Agency of the Year, is the leading management agency in today’s fastest-growing digital marketing channel for e-commerce retailers: affiliate. With a $6 billion addressable market, estimated 20 million e-commerce stores positioned to be live by year’s end, our award-winning suite of technology and service tools are well-positioned to serve the growing global demand.

2019 and 2020 recipient of Inc. Magazine’s ‘Best Workplace in the U.S.,*’ and ‘Top 50 Advertising & Marketing Agency in the U.S.,*’ we pride ourselves on delivering an unparalleled experience for customers and employees.

We believe that diversity benefits and enhances everyone's development at Advertise Purple. Our goal is to attract, develop, and retain the best and brightest from diverse backgrounds and all walks of life. This requires our organization to cultivate an inclusive culture in which all employees feel valued, are treated fairly, have a work-life balance, and have the opportunity to be successful at Advertise Purple