InStride is a public benefit company whose mission is to develop the workforce of the future by helping employers provide career-boosting education opportunities to their employees through a network of high-quality academic institutions. We believe the most enduring way for companies to achieve transformative business and social impact is by investing in their people.

InStride is seeking a Marketing Manager to support our corporate partner marketing efforts. This is a high-profile growth opportunity to partner closely with and support sales, helping to move prospects through the funnel. As a function of sales enablement, this role will act as champion for our messaging throughout the customer journey funnel. We are seeking a teammate who will support sales with the right tools, and the right campaigns, at the right time including creation of assets, videos, webinars and possibly events. As well, this person will conduct competitive intelligence and serve as the in-house authority on customer needs. Are you a forward-thinking, self-motivated professional who has a passion for using creativity to help build a strong marketing message that increases sales? If so, we’d love to have you as part of our team!

Key Responsibilities

• Sales support process: Establish and uphold an efficient process to anticipate sales support needs. Examples include implementing Account Based Marketing (ABM) campaigns, building sales deck templates and providing guidance on pitch messaging where needed.
• Sales enablement tools: Create product content such as case studies, videos, website copy, one-pagers and other assets to increase deal velocity and nurture leads.
• Consistent messaging: Champion and communicate clearly InStride’s product messaging across all relevant functions. You will collaborate with design, product, learner marketing, & sales, ensuring consistency with terminology and positioning.
• Competitive intelligence: Conduct and circulate competitive intelligence by executing market research, identifying tools to help the sales team promote our competitive advantages.
• Customer expertise: Determine and maintain expertise on understanding (and validating) prospect corporate partners’ needs, wants and behaviors.
• Internal communication strategy: Develop a streamlined communications strategy to communicate the value of new products and services to the sales and marketing teams, supporting consistent messaging from lead generation to sales close.
• Management of analytics: Measure and optimize the buyer journey as it relates to product feature adoption and usage.
• Lead generation webinar management: Build, maintain, execute and promote a repeatable webinar cadence offering up content to attract new leads, as well as engage existing leads making them ready to talk to sales.
• Event support: Team with sales to choose strategic external events to attend, own the events calendar, and support event administration (registration, booth, marketing materials, marketing positioning, content topics and more).

Ideal Profile

• 5+ years Marketing experience in a role developing and managing content strategy and supporting product marketing / messaging initiatives
• Experience designing and conducting successful lead generation & engagement webinars; experience with webinar tool(s) (On24, GoToWebinar, Zoom, other)
• Passionate about the challenge of building a world-class business that not only helps organizations achieve business growth, but also has a meaningful impact on society!

If you are looking to apply for one of our Remote opportunities please know that InStride is only able to employ candidates from the following states.

California

Arizona

Washington

Texas

Massachusetts

Maryland

Michigan

New Hampshire

Florida

New Jersey

Ohio

InStride is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, ethnicity, religious creed, color, national origin, ancestry, gender (including pregnancy, childbirth, or related medical conditions), gender identity, gender expression, sexual orientation, marital status, age, status as a protected veteran, status as an individual with a disability, medical condition, or any other category protected by applicable federal and state law, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance relating to an applicant's criminal history.

We will ensure that individuals with disabilities are provided a reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please discuss your requested accommodation with our HRBP.