DISQO is changing the way that the world’s largest brands, agencies and consumer intelligence companies get to know their consumers. We’ve built the first identity-based platform that combines consumer attitudes and behaviors together to power the most accurate and predictive insights solutions for our customers, and we do all of that with the willing participation of our consumers and without using outdated technologies like third-party cookies. We help our customers get a cross-platform view into consumer sentiment, measure advertising effectiveness, analyze consumer purchase journeys, and ultimately grow their brands.

Our mission at DISQO is to engage people to share their opinions and behaviors openly to help our customers make the right decisions. With over one million active members sharing their attitudes and behaviors, DISQO is looking to expand, improve and create world-class applications for people to openly share their data for research.

DISQO seeks an energetic, data-driven, and innovative Paid Search (PPC) Manager to join our Growth Marketing team. The ideal candidate has at least 5 years of experience in performance marketing, managing budgets of $500k - $1M per month, and understands what it takes to compete for some of the most competitive keywords in Google. You should be able to own a conversation around Google’s Optimization score and have a good grasp on how to (re)structure campaigns to maximize a mix of manual and automated bid strategies. Equally important to your technical paid search chops is your ability to communicate your analysis and recommendations. If you use quantitative thinking + qualitative creativity, we’d love to talk to you.

What You Get To Do:

• Develop & lead strategies and account management for pay per click (PPC) search campaigns (Google / Bing) including the planning, implementation, budget management, performance review, and optimization of these campaigns
• Analyze, manage and continuously improve performance across paid search campaigns, focusing on scaling acquisition while achieving efficiency targets and quality based on LTV / CAC 
• Be accountable for meeting ROAS targets and develop insights/tactics that will increase revenues month-over-month
• Maintain and monitor keyword lists, bids, daily and monthly budget caps, impression shares, quality scores and other important account metrics
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, and other facets of paid search in accordance with DISQO’s growth strategy
• Build and execute a data-driven testing roadmap across messaging, creative, audience, frequency and channel mix; provide creative copy suggestions and graphical ad templates
• Manage and refine complex acquisition and multi-touch attribution modeling
• Own regular communication of campaign performance against targets, bringing clear analysis and insights to senior leadership on a weekly/monthly/ quarterly basis, highlighting opportunities and trends for continued growth
• Implement, modify, and adapt new procedures for paid search management
• Lead budgeting and monthly forecasts ensuring that the marketing team is aware of each month’s forecast, strategies, and guardrails to ensure successful execution 
• Collaborate with Product, Engineering, and Data Analytics teams to improve the customer journey and leverage/provide insights to unlock new growth and conversion opportunities
• Work and maintain solid relationships with key partners such as Google, Microsoft and other platforms

What You Bring To The Role:

• 5+ years of experience successfully managing paid search strategy and delivery across Google and Microsoft Ads
• Expert-level knowledge of PPC and web analytics tools
• Ability to build sophisticated SQL queries that include complex JOINs and CTEs
• Strong sense of ownership and accountability
• Advanced proficiency in managing paid search campaigns from implementation through execution, with a proven track record of driving reduced CPAs
• Excellent analytical skills, a passion for metrics and quantitative analysis
• Growth hacker at heart, with a data-driven mindset focused on optimizing day-to-day performance
• Enthusiastic, flexible, and creative problem solver with excellent attention to detail
• Excellent ability to collaborate with internal teams
• You enjoy problem-solving and critical thinking and have the ability to develop workarounds amid sub-optimal conditions, seek multiple alternatives, and develop recommendations
• Agile DNA
• Applicants must reside in the U.S.

Perks & Benefits:

·100% covered Medical/Dental/Vision for employee, 80% for dependents

·Equity

·Unlimited Vacation

·Flexible work hours

·Catered lunches 3x a week

·Stocked pantry

·Happy Hours

·Onsite Fitness Program

·Discounted Gym Membership

·Quarterly Offsites

·401K

·Life Insurance

·FSA

·Paid Maternity/Paternity leave

·Disability Insurance

·Travel Assistance Program

·24/7 Counseling Services offered to employees

DISQO is an equal opportunity employer. Discovery, innovation, and growth are possible when we open ourselves to new possibilities, perspectives, and approaches. That’s why, at DISQO, we welcome, support, and empower individuals from diverse backgrounds. Exceptional teams are rooted in extraordinary people, each with a unique story and a compelling set of skills. DISQO does not discriminate against employees based on race, color, religion, sex, national origin, gender identity or expression, age, disability, pregnancy (including childbirth, breastfeeding, or related medical condition), genetic information, protected military or veteran status, sexual orientation, or any other characteristic protected by applicable federal, state or local laws.

*Recruiting firms that submit resumes to DISQO without first entering into a written contract will not be entitled to any compensation on candidates referred by that firm.