Paid Search and SEO Manager

| Remote
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Who We Are:

EZ Texting is the #1 text communications technology company delivering fast, easy, and effective solutions for businesses across a wide variety of industries. Dreamers first, we are at the forefront of revolutionizing the way businesses communicate with their customers and believe personal relationships can transform an organization’s ability to grow. 

Our employees are our greatest strength. We’re expanding quickly and scaling our teams to help accelerate growth while remaining committed to hiring exceptional, values-aligned talent. We have consistently been rated a Top 100 workplace and are committed to being a best-in-class employer for remote work — with benefits to match!

We are open to hire in CA, GA, NY, OR, TX, & WA, but welcome top applicants nationwide as we expand our operating boundaries.

Role Overview: 
The Paid Search & SEO Manager is responsible for developing and executing the search marketing strategy to acquire new customers and engage and retain existing customers. The position requires strong online marketing skills and web optimization expertise in order to design innovative and successful digital marketing campaigns to drive growth through direct online selling channel and BDM sales channels.
The Paid Search and SEO Manager will create the strategy and execute planned digital marketing programs and promotions for Paid Search and SEO programs. The Paid Search & SEO Strategist will analyze the success of our online marketing campaigns, keyword strategies, web optimization and promotions to provide strategic direction and guide investments to both drive new and qualified traffic and retain and reactivate customers
Primary Responsibilities:

  • Create budgets for each target audience, develop marketing plans and goals, execute programs, measure and provide regular reporting and insights on campaign performance
  • Manage SEO Agency on planning and execution of paid search, SEO, keywords, web optimization efforts, and ensuring programs are optimized, ROAS, ROI, and new to file targets are met
  • Work cross-functionally with internal Marketing and Web teams to manage end to end campaign execution, content keyword best practices, on-page optimizations, back-end development work all while ensuring strategies are aligned, assets are created, and deadlines are met.
  • Lead web developers and web designers with implementing technical SEO best practices such as page speed performance, UX, HTML/CSS tagging, etc
  • Create strategic roadmap and manage the relationship with external paid search agency to drive online traffic including both new and existing customers through Paid Search, Product Listing Ads, Dynamic Search Ads and other digital marketing programs. Analyze program success and optimize performance.
  • Partner with the internal BI Group and SEO Agency to develop performance analytics and synthesize information to clearly communicate key learnings, actionable strategy, and recommend to leadership how increased SEO investments can impact revenue growth while maximizing ROI

Requirements: 

  • 5+ years SEO management expertise within SaaS or Cloud categories delivering paid search strategies, analytics, or related experience.
  • Experience in building strategies targeting SMB customers for direct ecommerce sales opportunities and/or building lead generation pipeline for BDM and sales teams.
  • Up-to-date industry expertise in best practices, algorithm updates, and Google mobile-first indexing
  • Practice of advanced SEO and applied techniques (data analysis, technical troubleshooting, etc.).
  • Proven track record of increasing traffic, improving brand, and site visibility within major search engines for high-intent keywords.
  • Functional knowledge of SEO research tools such as Google Analytics, Keyword Ranking Tools, DeepCrawl, Screaming Frog, SEMRush, DeepCrawl, Botify, Google Search Console, Google Lighthouse, Google AdWords Keyword Planner, etc.
  • Google analytics and Adwords certification a must
  • Agency management experience preferred.
  • Strong attention to detail, problem-solving, and time management skills.
  • Strong initiative/self-motivated individual with a strong desire to succeed.
  • Excellent verbal and written communication skills.

Benefits:

Benefits available to EZ Texting team members include, but are not limited to:

  • 100% paid medical, vision, dental and life insurance for self (70% for families)
  • Stock options
  • 401(k) plan
  • Paid vacation and unlimited sick leave
  • Paid parental leave
  • Annual personalized learning reimbursement
  • Quarterly wellness reimbursement

Remote-work optimization benefits including:

  • Monthly internet reimbursement
  • Monthly flexible remote work stipend, including DoorDash subscription
  • Annual home office enhancement stipend
  • Direct-billing ordering for supplies 

EZ Texting is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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Technology we use

  • Engineering
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Location

EZ Texting, voted a Best Place to Work since 2014, is located a block away from the Pacific Ocean and the world-famous 3rd Street Promenade.

An Insider's view of EZ Texting

How does your team reward individual success?

Our team goes out to lunch once a month to celebrate each other’s success. We've also done some team bonding. During our last team bonding event, we went snowboarding and skiing in Mammoth.

Eileen

DevOps Engineer

What does your typical day look like?

Every day at EZ Texting is awesome, because it's always different! Whether it be developing a new feature for our customers or coming up with new ideas that help innovate the space of texting! Every day is exciting at EZ Texting!

Aman

Software Engineer

How has your career grown since starting at the company?

I started at EZ Texting almost 8 years ago as an intern. I've had the opportunity to learn new skills which directly elevated my career path. The company invests in development, both professionally and personally. Recently, my role has shifted towards Business Development. I feel very fortunate to work for a company that invests in its employees!

Shannon

Director of Global Connectivity

How do you empower your team to be more creative?

We educate the team on what the business is trying to do and where the areas of struggle are. Once we are on the same page, we create an environment where departments take employee feedback regarding challenges and opportunities. A culture of transparency creates an environment where creativity is aimed at solving real problems for the business!

Vijesh

Co-Founder & CTO

How would you describe the company’s work-life balance?

At EZ Texting, we have always held ourselves to a high standard of respecting our employees work-life balance. We have a work-hard environment, but the happiness of our employees is always put first. We are here to achieve all company goals set forth while keeping the employee spirits constantly high

Chris

Customer Success Manager

What are EZ Texting Perks + Benefits

EZ Texting Benefits Overview

We have amazing perks for each of our employees here at EZ Texting. From Stock Options to FULLY PAID Medical Benefits, the list goes on!

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
EZ Texting disability insurances covers you for both short-term and long-term disability.
Dental Benefits
Fully Paid
Vision Benefits
Fully Paid
Health Insurance Benefits
Fully Paid
Life Insurance
EZ Texting covers you for life insurance with a payout of 2X an employee's annual salary. Employees also have an option to purchase additional coverage.
Wellness Programs
EZ Texting hosts a wellness activity once a month which includes things like yoga, meditation, nutritionist guest speaker, massages, etc.
Retirement & Stock Options Benefits
401(K)
Company Equity
EZ Texting offers stock options through its employee profit sharing program, including vesting over a four-year period.
Performance Bonus
EZ Texting compensation plans include an annual bonus for all regular full-time employees.
Child Care & Parental Leave Benefits
Generous Parental Leave
EZ Texting offers up to 3 months of maternal leave and up to 4 weeks of paid paternity leave for new parents with at least 1 year of tenure.
Flexible Work Schedule
EZ Texting offers a flexible work schedule outside of core hours (10AM-4PM)
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
EZ Texting offers 2 weeks of paid time off for all employees and up to 4 weeks off for tenured employees of five years or longer.
Paid Holidays
EZ Texting offers all employees paid time off to observe all major holidays. Each employee also receives an additional 5 floating holidays per calendar year.
Paid Sick Days
EZ Texting offers UNLIMITED sick leave for all employees.
Perks & Discounts
Beer on Tap
EZ Texting offers Rally Fridays
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
EZ Texting has fully stocked kitchens including unlimited snacks, coffee, tea, etc.
Some Meals Provided
EZ Texting provides a weekly catered lunch on Tuesdays.
Happy Hours
EZ Texting provides an in-house Happy Hour on Fridays.
Parking
EZ Texting provides a parking pass at one of the local lots or we will reimburse your monthly parking expenses. We also will compensate you for opting out of a parking pass.
Pet Friendly
EZ Texting has a dog friendly environment.
Relocation Assistance
EZ Texting offers a relocation assistance reimbursement.
Fitness Subsidies
EZ Texting reimburses it's employees up to $70 per month for a gym membership.
Professional Development Benefits
Tuition Reimbursement

Additional Perks + Benefits

Here at EZ Texting we focus on our employees' happiness. We encourage professional development and also want employees to maintain a healthy work-life balance.

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