Mid-Market Marketing Manager

| Remote
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Who We Are:

EZ Texting is the #1 text communications technology company delivering fast, easy, and effective solutions for businesses across a wide variety of industries. Dreamers first, we are at the forefront of revolutionizing the way businesses communicate with their customers and believe personal relationships can transform an organization’s ability to grow. 

Our employees are our greatest strength. We’re expanding quickly and scaling our teams to help accelerate growth while remaining committed to hiring exceptional, values-aligned talent. We have consistently been rated a Top 100 workplace and are committed to being a best-in-class employer for remote work — with benefits to match!

We are open to hire in CA, GA, NY, OR, TX, & WA, but welcome top applicants nationwide as we expand our operating boundaries.

Role Overview: 

We are looking for a full time Marketing Manager with a MidMarket focus to join our Revenue Marketing team. In this role focused on the MidMarket audience, you will oversee the launch and execution of marketing initiatives and Account Based Marketing best practices to drive audience awareness and adoption of a SaaS solution.  The ideal candidate for this team must have strong communication and influencing skills, and be able to foster and grow a community.

This position is responsible for strategically planning and driving the execution of lead generation marketing efforts that feed our sales pipeline.
The successful candidate is able to determine how to effectively meet quarterly and annual lead and revenue targets. You thrive in a results-oriented, fast paced environment and can conceive of and implement multiple, concurrent demand generation activities to add prospects to the funnel and move them through the lead qualification process to freemium and paid customers.
Primary Responsibilities:

  • Develop and execute a diverse, multi-tactic plan that drives digital engagement into the top and middle funnel and moves prospects quickly through the demand funnel toward qualified lead
  • Partner with SEO and paid media agencies to lead the paid, owned and earned digital engagement channels to drive pipeline growth (e.g. SEM, SEO, retargeting, webinars, paid social, paid advertising, and guaranteed lead programs, email marketing, content and webcast syndication)
  • Utilize marketing technology (HubSpot, Pardot and SalesForce marketing automation, webcast technology, among others) toward executing tactics related to demand generation
  • Collaborate with key stakeholders and BI Group to analyze program effectiveness and make recommendations to improve performance and drive increased pipeline
  • Partner with other marketing functions (Brand, Revenue Operations, Content, SMB Marketing Team, PR and Website) to ensure alignment with overall business and marketing efforts
  • Use successful and effective PR, influencer and social media campaigns to drive brand awareness and build Sage thought leadership, using success metrics to show outcomes
  • Create and execute digital events and engagement opportunities with target audiences

Requirements: 

  • 5+ years of CRM, direct marketing, or B2B marketing strategy experience preferably with a focus on SMB and/or MidMarket audiences
  • Previous experience developing and implementing marketing and ABM strategies partnership with Sales Teams
  • Proficiency with Salesforce, Pardot, HubSpot or similar platforms
  • Strong communication and influencing skills required: written, oral and formal presentation
  • Strong analytical, financial, and problem-solving skills
  • High level of comfort with leveraging data to drive marketing strategy decisions
  • Strong project management and organizational skills with the ability to manage multiple projects simultaneously, while also maintaining oversight of the business
  •  

Benefits:

Benefits available to EZ Texting team members include, but are not limited to:

  • 100% paid medical, vision, dental and life insurance for self (70% for families)
  • Stock options
  • 401(k) plan
  • Paid vacation and unlimited sick leave
  • Paid parental leave
  • Annual personalized learning reimbursement
  • Quarterly wellness reimbursement

Remote-work optimization benefits including:

  • Monthly internet reimbursement
  • Monthly flexible remote work stipend, including DoorDash subscription
  • Annual home office enhancement stipend
  • Direct-billing ordering for supplies 

EZ Texting is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
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    • DrupalCMS
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    • HubSpotCRM

Location

EZ Texting, voted a Best Place to Work since 2014, is located a block away from the Pacific Ocean and the world-famous 3rd Street Promenade.

An Insider's view of EZ Texting

How does your team reward individual success?

Our team goes out to lunch once a month to celebrate each other’s success. We've also done some team bonding. During our last team bonding event, we went snowboarding and skiing in Mammoth.

Eileen

DevOps Engineer

What does your typical day look like?

Every day at EZ Texting is awesome, because it's always different! Whether it be developing a new feature for our customers or coming up with new ideas that help innovate the space of texting! Every day is exciting at EZ Texting!

Aman

Software Engineer

How has your career grown since starting at the company?

I started at EZ Texting almost 8 years ago as an intern. I've had the opportunity to learn new skills which directly elevated my career path. The company invests in development, both professionally and personally. Recently, my role has shifted towards Business Development. I feel very fortunate to work for a company that invests in its employees!

Shannon

Director of Global Connectivity

How do you empower your team to be more creative?

We educate the team on what the business is trying to do and where the areas of struggle are. Once we are on the same page, we create an environment where departments take employee feedback regarding challenges and opportunities. A culture of transparency creates an environment where creativity is aimed at solving real problems for the business!

Vijesh

Co-Founder & CTO

How would you describe the company’s work-life balance?

At EZ Texting, we have always held ourselves to a high standard of respecting our employees work-life balance. We have a work-hard environment, but the happiness of our employees is always put first. We are here to achieve all company goals set forth while keeping the employee spirits constantly high

Chris

Customer Success Manager

What are EZ Texting Perks + Benefits

EZ Texting Benefits Overview

We have amazing perks for each of our employees here at EZ Texting. From Stock Options to FULLY PAID Medical Benefits, the list goes on!

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
EZ Texting disability insurances covers you for both short-term and long-term disability.
Dental Benefits
Fully Paid
Vision Benefits
Fully Paid
Health Insurance Benefits
Fully Paid
Life Insurance
EZ Texting covers you for life insurance with a payout of 2X an employee's annual salary. Employees also have an option to purchase additional coverage.
Wellness Programs
EZ Texting hosts a wellness activity once a month which includes things like yoga, meditation, nutritionist guest speaker, massages, etc.
Retirement & Stock Options Benefits
401(K)
Company Equity
EZ Texting offers stock options through its employee profit sharing program, including vesting over a four-year period.
Performance Bonus
EZ Texting compensation plans include an annual bonus for all regular full-time employees.
Child Care & Parental Leave Benefits
Generous Parental Leave
EZ Texting offers up to 3 months of maternal leave and up to 4 weeks of paid paternity leave for new parents with at least 1 year of tenure.
Flexible Work Schedule
EZ Texting offers a flexible work schedule outside of core hours (10AM-4PM)
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
EZ Texting offers 2 weeks of paid time off for all employees and up to 4 weeks off for tenured employees of five years or longer.
Paid Holidays
EZ Texting offers all employees paid time off to observe all major holidays. Each employee also receives an additional 5 floating holidays per calendar year.
Paid Sick Days
EZ Texting offers UNLIMITED sick leave for all employees.
Perks & Discounts
Beer on Tap
EZ Texting offers Rally Fridays
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
EZ Texting has fully stocked kitchens including unlimited snacks, coffee, tea, etc.
Some Meals Provided
EZ Texting provides a weekly catered lunch on Tuesdays.
Happy Hours
EZ Texting provides an in-house Happy Hour on Fridays.
Parking
EZ Texting provides a parking pass at one of the local lots or we will reimburse your monthly parking expenses. We also will compensate you for opting out of a parking pass.
Pet Friendly
EZ Texting has a dog friendly environment.
Relocation Assistance
EZ Texting offers a relocation assistance reimbursement.
Fitness Subsidies
EZ Texting reimburses it's employees up to $70 per month for a gym membership.
Professional Development Benefits
Tuition Reimbursement

Additional Perks + Benefits

Here at EZ Texting we focus on our employees' happiness. We encourage professional development and also want employees to maintain a healthy work-life balance.

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