Media Analyst, Paid Social at Hawke Media

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*This role is remote permanently
About Hawke Media
Hawke was founded on the idea that every modern business needs a CMO-level expert to lead digital marketing efforts. We customize data-driven, performance-focused solutions to help launch, scale, and invigorate businesses of all sizes, industries, and revenue models. We're shifting the agency paradigm by putting client success ahead of our own. We've been featured in Forbes, Entrepreneur, INC, Business Insider, and CNN, and we can boast clients such as Red Bull, Verizon, Evite (and many, many more). We work hard and collaborate to create our dynamic culture.
Job Summary
The Media Analyst, Paid Social participates in all aspects of clients' paid social media campaigns, including initial planning, implementation, monitoring, optimization, analysis, and reporting.
While Facebook and Instagram are our bread and butter, we encourage anyone on our team who is interested in tapping into emerging platforms like TikTok, Pinterest, Twitter, Snapchat, and LinkedIn and becoming a subject matter expert to do so. This role will use analytical parts of paid social advertising. We look exclusively for self-starters when hiring for this team. In your first month, you can expect to get your hands dirty and will be shadowing existing campaign managers. The ideal candidate needs to be able to seek answers on their own but knows when it's time to ask for help.
At Hawke, we like to say "You're going to talk the talk and walk the walk" meaning you're not only the person speaking with the client but also the one executing the work that will lead to the client's success which means first-class communication skills are non-negotiable. This person should be flexible, organized and ready to roll up their sleeves anytime a new challenge arises.
How you will contribute:
  • Manage buys from set-up to keyword selection, through to targeting buckets, optimization, and pacing/ reporting
  • Determine set-up, including testing methodologies, reporting requirements, and optimization requirements, for ensuring full impact and efficiency of each campaign
  • Lead the monitoring and reporting of campaign performance and proactively communicate any issues to internal team and client, when necessary
  • Oversee trafficking and site tagging, follow through to ensure sites are enabled, and functioning properly, QA'ing all pixels
  • Take part in developing strategic social plans in tandem with internal teams
  • Integrate social insights into overall planning process, integrating data, research, and analytics into recommendations
  • Combine data analysis and client feedback to pull together recommendations and optimizations; configure, operate, and optimize campaigns to meet client objectives
  • Provide active voice in optimization strategies, proactively communicating challenges and opportunities to both internal teams and clients
  • Use data during and after campaigns to optimize and draw greater conclusions about clients' business goals and objectives
  • Collaborate with Supervisor to identify problems and recommend solutions
  • Keep Supervisor updated on the status and timing of deliverables

Who will be successful in this role?
  • Basic knowledge of analytics and performance media
  • Familiarity with marketing principles, analytics and concepts
  • Strong Microsoft Excel and Microsoft PowerPoint skills
  • A strong writer and presenter
  • A left and right brain thinker - a data powered strategist
  • An independent worker with strong time management and organization skills
  • A problem solver with foresight and the ability to develop creative solutions
  • Detail oriented with commitment to follow through
  • Nimble and flexible to succeed in a fast-paced environment
  • A strong team player, willing to roll up your sleeves
  • Interested in the social landscape and a desire to innovate and keep up with trends
  • A supporter of and advocate for diversity, equity and inclusion
  • Ability to manage multiple projects to completion with quick turnaround.
  • Deep knowledge of digital advertising and marketing issues and trends, including the corresponding media landscape.
  • Impeccable attention to detail, project management, teamwork, communication, and organizational skills.
  • Drive to exceed expectations of Hawke Media, its clients, strategic partners, and of colleagues through hard work, creative thinking, and deep knowledge of industry subject matter.
  • Ability to quickly and easily comprehend Hawke's business, issues and competitive environment, and translate them into agency plans and action.
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Technology we use

  • Product
  • Sales & Marketing
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An Insider's view of Hawke Media

What are some social events your company does?

Hawke has monthly Happy Hours at our West LA HQ showcasing new initiatives each month. Quarterly, we host Brand Alchemy in NY & LA, an event series focused on the cross-section of marketing and talent that accelerate growth. Annually, Hawkefest invites eCommerce executives to a day of collaboration and programming with industry thought leaders.

Angel

Experiential and Event Marketing Manager

What does your typical day look like?

I love having complete control over how my day is scheduled. I don’t have a “typical day” because every day is so different. Some days I’m sitting (or standing!) at a desk doing phone interviews, and some days I’m working on a side project for the recruiting team while lounging on the couch- yay WFH!

Lizzie

Senior Talent Acquisition Partner

How has your career grown since starting at the company?

Honestly, my career has grown so much since joining Hawke just five months ago! Since joining the Lifecycle team, my skills have grown in SMS marketing, loyalty & rewards programs, CODING, mastered several new CRMs and ESPs, and added new client-facing skills.

Ian

Archbold

How do you make yourself accessible to the rest of the team?

When a team feels comfortable sharing their challenges, wins, and even parts of their personal lives with each other, you're able to build a team culture where accessibility is tied with honesty, transparency, and a shared sense of purpose. There's no need for “my door is always open” because that is obvious through my actions and our interactions.

Charles

EVP | Finance

What are some social events your company does?

Since the transition to WFH, Hawke Media has become very creative with hosting social events for us. On Wednesday's and Friday's we play games on Zoom like Trivia and Pictionary where we can earn Amazon gift cards! I look forward to these because it is a great chance to interact with other people in the company in a non meeting setting.

Christal

Social Media Manager

What are Hawke Media Perks + Benefits

Hawke Media Benefits Overview

A ridiculously awesome work environment - equal parts laid-back startup and motivated meritocracy

Culture
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Open door policy
Open office floor plan
Diversity
Unconscious bias training
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Remote Work Program
Vacation & Time Off Benefits
Unlimited Vacation Policy
We value performance and reward accordingly!
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Company Outings
Dog friendly office, beach days, company retreats, sports leagues, yoga, company-wide meetings, guest speakers
Home Office Stipend for Remote Employees
Professional Development Benefits
Lunch and learns
Promote from within

Additional Perks + Benefits

We get better every day and we fucking love it. We are insatiably curious in the pursuit of our mission and betterment.

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