Overview

VidMob is the world’s leading platform for Intelligent Creative that provides an end-to-end solution to help brands improve their marketing results by unifying creative and data.

Your Impact:

The company is entering a time of hyper growth, we are looking for a leader to help VidMob build a strong foundation in marketing technology infrastructure & data flow to enable a best in class customer journey and clear lead-to-revenue reporting. This role will be part of the Marketing Operations team at VidMob; overall, the team is responsible for ensuring each marketing function has the resources, systems, and technology it needs to accomplish their work. In day-to-day terms, this means Marketing Operations is focused on: building and maintaining the marketing technology stack; monitoring the health of the marketing funnel; managing budget; overseeing website strategy; and more. The Marketing Technology Architect will work closely with the Growth Operations team in leading the development of technical scaffolding around which the marketing team will build, operate, execute campaigns, and measure performance. Your work with the marketing team will have a direct impact on the growth of the business. 

Your Opportunity:

• Help shape a marketing organization in which the marketing strategy is technology-led
• Lead the building and maintenance of a B2B marketing tech stack
• Own technical operations of Marketo and integrated tools, inclusive of lead and data processing, with the goal of optimizing the efficiency of the customer journey
• Connect & automate marketing systems so tactics and content are organized into reportable hierarchies
• Consult with internal teams to align teams’ responsibilities with system capabilities 
• Supercharge marketing team’s audience definition and tracking by enabling advanced segmentation, data enrichment and append, and other methodologies
• Continually evaluate new technologies and strategies with a mind to maintain an integrated MarTech stack & automatic processing 

Expertise:

• 5-10 years of experience in a marketing technology & integration focused role at a B2B company
• Integration development experience - javascript, Rest APIs, etc
• Deep experience with Adobe Marketo Engage; Adobe Certified Marketo Architect preferred
• Experience with google analytics suite (GA + GTM)
• Familiarity with the Salesforce CRM architecture & its integration environment
• A systems-thinking approach to work -- ability to understand a problem from its outside-in, then design and execute a solution that addresses needs of all the stakeholders
• Strong cross-functional collaboration & communication skills
• Comfortable with prioritization and project management  
• Airtable familiarity is a plus

About VidMob

VidMob is the only company in the world to receive a certified creative marketing partner badge from every major social and digital platform. A portion of every dollar VidMob receives is used to fund pro bono creative services for non-profits through its 501(c)(3) VidMob Gives. Most recently, the company was included in Inc. magazine's annual list of the Best Workplaces for 2020.

Learn more about VidMob at www.vidmob.com and VidMob Gives at vidmob.gives.