Marketing Program Specialist
About the Role
The Marketing Programs Specialist will contribute to multiple highly visible marketing programs essential to the continued growth of the Tebra business. You will have the opportunity to assist in the planning, execution, and optimization of campaigns that are sources of both qualified leads and overall revenue.
The Tebra Marketing Team has proven success creating reliable, scalable sources of revenue for our company. The team is deep and talented, with many years of B2B marketing experience, so there are plenty of opportunities to collaborate with seasoned professionals possessing extensive industry, channel-specific and creative expertise.
This position is a great fit for any marketer who:
- Has a proven track record of high achievement or increasing impact
- Seeks out and identifies opportunities to solve significant business problems
- Action-oriented “doer” and takes initiative to help get programs built and launched
- Is perpetually curious, observant, and attentive to detail
- Demonstrates initiative through self-directed learning
- Welcomes the challenge of personal and professional growth each day
A strong culture has helped to create sustained hyper-growth for our Marketing Team, and we are excited to learn how you feel you can contribute to the exciting chapters ahead.
Your Area of Focus
- Develop a deep understanding of the Tebra solution, the company’s target audiences, and what has been most successful with those audiences to date
- Help to identify, develop, and launch key initiatives around various marketing programs (i.e. email, webinar, direct mail) for our partner, customer, and prospect audiences
- Partner with Demand Gen and Sales leadership to ensure proper lead follow-up and conversion efficiency down-funnel
- Become cross-trained on our existing marketing programs across various channels like email and webinar, and provide operational support as needed
- Help to measure success and contribution to revenue for all of your initiatives
Your Professional Qualifications
- 1+ years experience in marketing or a related field (tech or SaaS companies preferred)
- Experience with various marketing tech stack tools such as marketing automation tools (Marketo, Pardot, Hubspot), Salesforce, GoToWebinar, Unbounce, etc.
- Familiarity with marketing program best practices and KPIs (email delivery, webinar registrations, conversion reporting, etc.)
- Proven ability to translate target persona information into actionable marketing assets like campaigns, marketing copy, or creative deliverables
- Excellent project management and relationship management skills
About Tebra
Tebra was founded to help independent practices bring modernized care to patients everywhere. Today we’re helping practices thrive with solutions for practice operations and practice growth across our two products, Kareo and PatientPop, and are continuing to innovate towards improving every step of the care journey for both providers and patients.
Our ValuesStart with the Customer
We get to know our customers - and their patients - and look at the world through their lens.
Keep It Simple
Healthcare is too complex. We aim to simplify it for everyone.
Stay Entrepreneurial
We reject the status quo and solve problems with creativity, perseverance, and a bias to action.
Better Together
We are diverse, humble, and collaborative. We put the team first and win together.
Celebrate Success
Life is short and joy is underrated. We take time to have fun and celebrate success.
Perks & Benefits
In addition to our healthcare benefits, we also offer amazing perks! Need work from home basics? We offer a discount through Dell! We also offer a number of resources to help you keep your mind and body healthy. Check out obe Fitness or Gympass for a great workout, or LifeWorks Employee Assistance Program to find mental health resources, along with other resources for everyday occurrences.
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Tebra is an equal opportunity employer. All applicants will be considered for employment without attention to age, race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
California residents who apply or are recruited for a job with us: please carefully review our California-specific Privacy Notice under the California Consumer Protection Act here: https://www.tebra.com/privacy-policy/california-supplemental-notice/