Responsibilities:

• Primary internal advisor/expert on demand generation campaigns
• Build, execute and report on email marketing and nurture campaigns
• Work with internal stakeholders to build, update and analyze the performance of lead scoring programs and campaign performance
• Continuously improve data intake and management workflows, including list cleansing, list uploads and overall marketing database hygiene
• Monitor lead creation and sale processes within Marketo and Salesforce
• Maintain our marketing automation system (Marketo) that supports scalable campaign targeting, lead source attribution, and lead scoring
• Build and produce repeatable reports on campaign performance and other funnel activities
• Assist with other 3rd party technology integrations with our marketing automation platform

Qualifications:

• 2-3 years in demand generation/marketing operations
• B2B marketing background with experience in marketing automation, lead processing (including lead scoring), marketing database, and privacy compliance
• Successful track record of implementing and managing marketing automation systems and associated integrations
• Hands-on experience working with various marketing and sales platforms: Marketo and Salesforce.com experience required
• Excellent at planning and project management – ability to look ahead to meet regular deadlines and predict and prevent last-minute fires
• Must be highly driven and self-motivated for a fast-paced evolving environment
• BA/BS in marketing, business or computer science