LOCATION: Santa Monica, CA
TITLE: Marketing Operations Coordinator
REPORTS TO: VP, Analytics & Marketing Operations

TigerConnect is seeking a Marketing Operations Coordinator to help execute demand generation programs with a primary focus on ensuring accurate tracking and management of lead flow, and to be able to produce actionable insights that will help improve the marketing team’s demand generation machine. You will apply B2B best practices to all aspects of our marketing efforts to ensure they are efficient, effective, and best-in-class.

We’re looking for an exceptional marketing coordinator that is passionate about developing best practices. The candidate should have a deep understanding of marketing automation processes, data management, and campaign development.

What You'll Own:​

• Assist with launching lead generation programs, lead-nurturing programs, lead scoring, and automated communication programs
• Database management: manage lead list imports, database cleaning, field updates, data verification, etc.
• Assist Demand Generation Team to establish and maintain scoring requirements, lead grade, sales acceptance of leads, conversion metrics, and required lead volume to meet both net-new and retention revenue objectives
• Responsible for website live chat engagements and inquiries
• Support the configuration, maintenance, and reporting for all digital programs and email marketing through Marketo and Salesforce of all our ongoing programs
• Standardize, clean, verify, and upload contact lists into our marketing automation platform
• Understand the flow of leads from top of the funnel through to sales pipeline, opportunity generation, and close
• Help manage marketing automation and workflow processes
• Assist in our segmentation approach; collaborate with marketing and sales stakeholders 
• Be a champion for marketing and sales alignment, and offer ongoing support for miscellaneous tasks for our business development reps
• Distill data from analytics and assist in implementation improvements to automated lead generation programs
• Monitor and report on performance of marketing programs and communicate results to key stakeholders
• Evaluate new tools and technology that will improve outcomes in lead flow and analytics
• Actively monitor and analyze the health of marketing contribution to pipeline and revenue and deliver automated reports and dashboards to monitor marketing key performance indicators, campaign ROI, lead flow and follow-up status

What You've Accomplished:

• 1-3 years of experience working in a fast-paced, high-tech marketing environment
• Strong excel experience
• Experience marketing B2B technology software preferred
• Working knowledge of Salesforce.com 
• Working knowledge of Marketo or marketing automation systems 
• Excellent research skills, with ability to synthesize data from multiple sources
• Manage projects and deliver results in a timely manner
• Ability to establish and manage priorities and drive projects to completion
• Self-directed to prioritize tasks and complete within deadlines
• 4-yr college degree in Business, Marketing, Communications, Writing, or related
• Adobe Photoshop, InDesign, and/or Illustrator expertise a plus

Who We Are:

As healthcare’s largest provider of clinical communication solutions, TigerConnect helps physicians, nurses, and other staff communicate and collaborate more effectively, accelerating productivity, reducing costs, and improving patient outcomes. With over 6,000 facilities, delivering hundreds of millions of messages monthly, TigerConnect continually delivers advanced product innovations and integrates with critical hospital systems such as the EHR, nurse call, and scheduling solutions. It is recognized as a top Cyber Security Company to Know, one of the 5 Sizzling Silicon Beach Startups to Watch by Entrepreneur, and a Best Places to Work in Healthcare 5 years in a row (2015, 2016, 2017, 2018, and 2019). TigerConnect currently has over 130 employees with offices in Santa Monica, San Jose, and Shanghai.

Why We’re Different:

• We are the largest provider of clinical communication and collaboration solutions in the U.S.
• We're making much-needed, major changes in the healthcare industry - allowing nurses and doctors to treat more patients, more quickly
• Prime office space in the major tech ecosystems of California - Silicon Beach and Silicon Valley - each complete with a loaded fridge and tons of other perks (think rock climbing wall, food trucks, yoga, happy hours & more)
• An opportunity to work closely with a proven executive team, board, and serial entrepreneurs (www.tigerconnect.com/about)
• A fun environment that embraces a “work hard-play hard” culture
• We have team members that love what they do and are willing to go the extra mile to help clients, support the company's rapid growth, and ultimately optimize healthcare workflows
• This is a full time opportunity with a competitive salary, medical benefits, and 401K matching plan

TigerConnect is an Equal Opportunity Employer.

*Recruiting firms that submit resumes to TigerConnect without first entering into a written contract with TigerConnect will not be entitled to any compensation on candidates referred by that firm.