UpKeep is the leading software solution developed to help businesses manage facilities and equipment. We empower our customers by providing a mobile-first SaaS application, cutting edge IoT technology, powerful data analytics tools, top-notch professional services, and advanced enterprise integrations.

We're a California-based tech startup with over 100 team members in the US and thousands of customers around the world! We've been named a "Best Place to Work" several years in a row by fostering an inclusive and mission-driven culture where everyone has the opportunity make a meaningful impact. We've raised $50 million in venture capital following a recent Series B funding round led by Emergence Capital, Insight Partners, and Y Combinator.

In addition to great benefits and stock options, most roles come with the flexibility work remote.

As UpKeep's Growth Marketing Manager, you will be responsible for leading our customer acquisition strategy from end-to-end. We're looking for a strategic, analytical, and growth-oriented marketer to lead our demand generation and growth marketing function.

What you'll do:

• Lead the development, execution, and optimization of all lead generation, nurturing and paid customer acquisition campaigns and programs
• Continue to scale our marketing efforts and take primary responsibility for exceeding our pipeline opportunity goals each quarter
• Develop programs and strategies for acquisition, retention, and expansion through multiple channels, including SEM/SEO, nurture, in-app messaging, retargeting, direct mail, content, social, inbound channels, and other channels
• Drive continual improvements in lead conversion rates, close rates, and funnel velocity
• Build out and run robust campaigns (webinars, newsletters, etc.) that support customer acquisition, upsell, and customer retention
• Own in-product campaigns in collaboration with product marketing and product teams
• Drive process alignment across sales and marketing (lead management, revenue performance), ensuring optimal system performance and data integrity
• Provide overarching digital strategy connecting business needs with our web development agency
• In partnership with Revenue & Marketing Operations, develop and execute a strong strategy and framework for marketing measurement, dashboards/analytics, and attribution
• Build and own a strong framework for analytics and continuous testing and optimization of landing pages and overall website
• Define KPIs and implement measurement, analytics, benchmarking, and reporting methods to gauge success for marketing channels, campaigns, and initiatives 

What we're looking for:

• 3+ years of B2B SaaS growth marketing and demand generation experience
• Proven ability to achieve marketing goals and accelerate revenue while staying within budget
• Strong understanding of what it takes to measure campaign performance and improve SaaS funnel metrics
• Highly creative with experience identifying target audiences and devising digital campaigns that engage, inform, and motivate customers
• Data-driven with excellent strategic, analytical, and critical thinking capabilities
• Some experience managing SEO/SEM, email, social media and digital marketing campaigns to drive demand and conversion
• Salesforce.com (SFDC) reporting experience
• Experience with modern marketing tech such as Marketo, Pardot, or Hubspot
• Experience with publisher platforms like Google Ads
• Experience managing vendor and agency relationships

Employee Benefits:

Full-time team members at UpKeep receive stock options, paid holidays, unlimited vacation/sick time, 401(k), 12-week paid parental leave, affordable health insurance options, FSA, and the flexibility to work from home. We value work-life harmony and believe that family and mental health should always come first. 

The Company:

UpKeep was founded by our CEO, Ryan Chan, based on an idea he had while using outdated desktop software as a process engineer in a manufacturing plant. He believed a mobile-first solution could significantly improve the workflow and productivity of the technicians he was working with. He was determined to build on this vision— so he quit his job, learned to write code, and created the first version of UpKeep in 2014, while living in his parents garage.

Today, our cloud-based software-as-a-service (SaaS) and cutting edge IoT technology is modernizing the way thousands of businesses around the world maintain their facilities and equipment. Customers love UpKeep's mobile-first application because it gives them the ability to manage projects, teams, and work orders on-the-go. We're replacing tedious paperwork and cumbersome spreadsheets so technicians can focus on the work that matters most. We also provide advanced reporting tools and powerful integrations which enable managers to make data-driven decisions that improve efficiency and decrease costs.

UpKeep is a Computerized Maintenance Management System (CMMS) and Enterprise Asset Management (EAM) software geared for deskless technicians in industries like manufacturing, energy, healthcare, transportation, fitness, education, government, construction, building, and property management. With over 1,500 positive customer reviews, we're the market leader on Gartner, G2, GetApp, and Capterra,

Following our Series B in 2020, we've raised $50 million in VC funding led by Insight Partners, Emergence Capital, Mucker, and Y Combinator (YC W17). These investors recognized that only 1% of venture capital has been invested in technology for the deskless workers who make up over 80% of the global workforce! We're giving back to those underserved workers by making it easier for them to do their jobs and celebrating the meaningful work they do.

Company culture, employee appreciation, career development planning, and DEI are very important to us— which is why UpKeep has been named a "Best Place to Work" several years in a row.

Interested in learning more?

Product Overview: 

www.onupkeep.com/overview 

Customer Stories: 

https://www.onupkeep.com/customers

Demo Video: 

https://www.youtube.com/watch?v=oX7Lak7o0qI

$36M Series B Announcement:

https://www.onupkeep.com/blog/upkeep-series-b-funding-announcement/

UpKeep Technologies Inc. is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, creed, marital status, pregnancy, disability, national origin, sexual orientation, gender identity, veteran status, or any other protected category. Please let us know if you need any accommodation due to disability. We celebrate our inclusive work environment and will always strive to create a diverse and equitable workplace by hiring people from all racial, ethnic, and socioeconomic backgrounds.