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Marketing Data Analyst

| Greater LA Area

THE COMPANY: BRAINJOLT (brainjoltmedia.com)

Brainjolt is a leading digital media company with two sites in Quantcast’s top 35 mobile sites in the U.S. We are a team of constant learners who value scrappy cleverness as much as best practices.

And it’s working. Despite a lean team, we reach 36 million users a month across our properties and social media channels with engaging, smile-inducing viral stories, quizzes, and more.

Highlights…

  • Our flagship viral site, 22 Words, is ranked in the top 25 mobile sites in the country with 20M unique visitors a month.
  • MagiQuiz is ranked in the top 35 mobiles sites, boasting 3-minutes on site per visitor and whopping 60% completion rate.
  • Our social following is at 26 million and is growing fast.

Brainjolt is a culture of constant and continuous learners, who strive to better themselves every day.

THE OPPORTUNITY: MARKETING DATA ANALYST

Brainjolt is looking for a Marketing Data Analyst responsible for supporting the strategic planning and optimization of the Brainjolt Digital Media Ad Stack. You will have a strong foundational understanding of the full data lifecycle, which will be applied to help develop, grow and support Brainjolt’s Ad Operations strategy. As the Marketing Data Analyst, you will provide insights related to ad revenue KPIs and discover ways to automate the revenue reporting. Working knowledge of the programmatic ecosystem and yield operations is beneficial.

Specifically…

  • Working with the AdOp’s Director and EVP, Business Operations on how to best manage the day-to-day requirements related to Ad Operations, Reporting and Yield Optimization efforts.
  • Interpret data, analyze results using statistical techniques and provide ongoing reports.
  • Develop and implement databases, data collection systems, data analytics and other strategies that optimize statistical efficiency and quality.
  • Oversee the daily revenue reporting requirements as it relates to Brainjolt’s revenue and performance requirements.
  • Support all revenue reporting across revenue stack.
  • Acquire data from primary or secondary data sources and maintain databases/data systems.
  • Identify, analyze, and interpret trends or patterns in complex data sets.
  • Filter and “clean” data by reviewing computer reports, printouts, and performance indicators to locate and correct code problems.
  • Work with management to prioritize business and information needs.
  • Locate and define new process improvement opportunities.

We’re all about growth and continuous improvement, so you’ll learn the following from us …

  • Identifying and evaluating the right partners to help activate data assets in the display, video and mobile exchanges via a deep understanding of our data.
  • Supporting existing/new relationships and engaging demand-side vendors to expand revenue streams.
  • Helping manage relationships with revenue partners and implementing direct campaigns while addressing day to day needs of our audience targeting operation.
  • Assisting in optimizing and increasing programmatic opportunities and improve revenue performance.
  • Developing and nurturing relationships with demand-side partners.
  • Analyzing valuable opportunities with DSPs, agency trading desks, etc.
  • Maximizing onsite yield management through various monetization opportunities.
  • Manage channel conflict and optimize performance for best risk/reward scenarios.
  • On-going analysis of new digital advertising technologies and evolution of the programmatic platform, making recommendations for improvements as appropriate.
  • Trafficking and reporting of campaigns (scheduling & delivery, fill, revenue and analysis).

Requirements

MUST HAVE:

  • Bachelor’s degree or equivalent experience.
  • Proven experience in a data analyst role.
  • Knowledge of data management technologies and third party data sources and platforms.
  • Strong foundation in Excel/data modeling with experience in aggregating 1st and 3rd party data
  • Desire to continually develop and discover new opportunities in the ever-changing programmatic ecosystem.
  • A love of working in a fast paced environment.
  • A self-starter with a results + growth driven mindset.
  • No Drama.

NICE TO HAVE:

  • 2+ years of Ad Operations experience building/evolving the programmatic platform and managing monetization across multiple programmatic channels.
  • Measurable success developing programmatic strategies and managing strategic partnerships.
  • Foundational experience with Header Bidding strategies and ad stack technologies.
  • Familiar with DSPs, SSPs, Exchanges, Ad Networks, Ad-Server (specifically DFP).
  • Proven track record of meeting revenue goals and supporting new business with third party vendors, trading desks, and DSPs.
  • Desire to continually develop and discover new opportunities in the ever-changing programmatic ecosystem.

    EXPECTATIONS

    • REPORTING: Primary responsibility around revenue and performance reporting to ensure accurate data is provided daily either through automation or manual pulling of data.
    • TROUBLESHOOTING: This position will require on-call availability on weekends (when needed) to deliver revenue reporting, troubleshoot issues and Ad Stack needs, communicate with revenue partners and coordinate with appropriate internal stakeholders on revenue and/or UX initiatives.
    • MITIGATE RISKS: Constantly monitor performance to eliminate any/all issues that negatively impact Brainjolt’s revenue and overall performance.
    • DATA INTEGRITY & KNOWLEDGE: Expert attention to detail and knowledge as it relates to Brainjolt’s revenue and performance data with a keen ability to deliver key insights and recommendations to ensure trust is constantly maintained with all internal stakeholders.
    • THOUGHT LEADERSHIP: Deliver key insights to the entire Brainjolt team in an effort to educate and enhance the entire company on opportunities for optimization and overall improvement.

    Benefits

    Brainjolt is a fun, fast-paced and entrepreneurial environment that empowers its employees to work independently and drive results that greatly impact the business. Since early on, one of our go-to values has been Fight boredom, spread happiness. We strive to do this not just for our audience, but for our team, too. In addition to basic benefits, here are some additional ways we support your continued success and happiness:

    • Unlimited PTO
    • Home internet & mobile phone assistance
    • Gym membership assistance
    • 2 tickets to a concert of your choice per year
    • Spotify, Netflix, & Audible subscriptions.
    • Monthly Personal & business-related book budget
    • And more…
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    Location

    Brainjolt is located in the heart of Pasadena's Old Town, a bustling but peaceful hub for shopping, dining, and happy meandering.