Marketing Content Manager at Hawke Media

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About Hawke Media
Hawke was founded on the idea that every modern business needs a CMO-level expert to lead digital marketing efforts. We customize data-driven, performance-focused solutions to help launch, scale, and invigorate businesses of all sizes, industries, and revenue models. We're shifting the agency paradigm by putting client success ahead of our own. We've been featured in Forbes, Entrepreneur, INC, Business Insider, and CNN, and we can boast clients such as Red Bull, Verizon, Evite (and many, many more). We work hard and collaborate to create our dynamic culture.
Job Summary
The Content Manager is responsible for creating an editorial calendar, managing the daily content production of Hawke Media projects as well as collaborating cross-departmentally and strategizing and standardizing (and/or enhancing existing) processes, workflows, and best practices. The ideal candidate will have a solid background in both content marketing and project management, but also possess the ability to work intensely and efficiently with external clients and freelancers. This person must be proactive, have strong attention to detail, and have a passion for the editorial process.
Responsibilities:
  • Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.
  • Create an editorial calendar for Hawke Media's content marketing efforts
  • Work with a driven and highly motivated team to support content production and delivery of content - typically at scale - for Hawke Media.
  • Create content guidelines, define editorial direction, oversee content production and perform other duties to support the successful creation of high-quality content on deadline.
  • Meticulously track content production.
  • Research a broad range of subjects to create specialized content requirements.
  • Thoroughly review, assess, and edit articles to ensure accuracy and consistency
  • Confirm content meets Hawke Media's standards as well as voice & style guides.
  • Brainstorm content ideas, topics, and titles (often in conjunction with SEO insights)
  • Conceive and develop strategies to cultivate new systems, tools, workflows, and processes to improve efficiency and quality.
  • Work closely with internal departments (i.e. content, design, strategy, SEO, sales, and marketing) to develop, produce, package, and deliver content.
  • Create content, distribute content and measure the results of content marketing activity
  • Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution, and measurement.
  • Development of editorial governance so content is consistent with our brand voice, style, and tone.
  • Editorial calendar and organization workflows must be developed and managed.

Qualifications
  • Bachelor's degree in journalism, English, marketing, communications, or related field
  • Minimum of 2 years content marketing experience with a strong writing and editing background
  • At least 2 years project management experience (at the brand or agency level preferred)
  • At least 2 years editorial experience (preferably in digital media)
  • Ability to think creatively and brainstorm out-of-the-box content solutions that support business objectives and address client's needs
  • Experience with multiple content formats (e.g., articles, listicles, blogs, infographics, how-to guides, eBooks, whitepapers, etc.)
  • Strong Microsoft Office Skills, data management, PowerPoint, and Excel experience needed
  • Proficiency in various tools: Google Analytics and AP style (SEMrush a plus)
  • Experience working with freelancers, making assignments, tracking, providing feedback, and managing invoices for payment
  • Ability to balance several projects at once while working in a deadline-driven environment
  • Efficient, accurate, organized, dependable and detail-oriented
  • Flexibility with rapidly changing priorities and customer needs
  • Experience with content management systems and online publishing tools
  • Understanding of social media, especially Facebook, Instagram, LinkedIn, and Twitter
  • Familiarity with SEO concepts, including the role content creation plays in a sites' organic search traffic
  • Highly motivated, self-starter
  • Strong interpersonal skills and experience collaborating in a team environment
  • Expert-level understanding of the digital marketing space
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Technology we use

  • Product
  • Sales & Marketing
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • ClickUpManagement
    • WordpressCMS
    • WebflowCMS
    • HubSpotCRM
    • IntercomCRM
    • MailChimpEmail
    • KlaviyoEmail
    • JustunoEmail
    • Facebook AdsLead Gen

An Insider's view of Hawke Media

What are some social events your company does?

Hawke has monthly Happy Hours at our West LA HQ showcasing new initiatives each month. Quarterly, we host Brand Alchemy in NY & LA, an event series focused on the cross-section of marketing and talent that accelerate growth. Annually, Hawkefest invites eCommerce executives to a day of collaboration and programming with industry thought leaders.

Angel

Experiential and Event Marketing Manager

What does your typical day look like?

I love having complete control over how my day is scheduled. I don’t have a “typical day” because every day is so different. Some days I’m sitting (or standing!) at a desk doing phone interviews, and some days I’m working on a side project for the recruiting team while lounging on the couch- yay WFH!

Lizzie

Senior Talent Acquisition Partner

How has your career grown since starting at the company?

Honestly, my career has grown so much since joining Hawke just five months ago! Since joining the Lifecycle team, my skills have grown in SMS marketing, loyalty & rewards programs, CODING, mastered several new CRMs and ESPs, and added new client-facing skills.

Ian

Archbold

How do you make yourself accessible to the rest of the team?

When a team feels comfortable sharing their challenges, wins, and even parts of their personal lives with each other, you're able to build a team culture where accessibility is tied with honesty, transparency, and a shared sense of purpose. There's no need for “my door is always open” because that is obvious through my actions and our interactions.

Charles

EVP | Finance

What are some social events your company does?

Since the transition to WFH, Hawke Media has become very creative with hosting social events for us. On Wednesday's and Friday's we play games on Zoom like Trivia and Pictionary where we can earn Amazon gift cards! I look forward to these because it is a great chance to interact with other people in the company in a non meeting setting.

Christal

Social Media Manager

What are Hawke Media Perks + Benefits

Hawke Media Benefits Overview

A ridiculously awesome work environment - equal parts laid-back startup and motivated meritocracy

Culture
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Open door policy
Open office floor plan
Diversity
Unconscious bias training
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Remote Work Program
Vacation & Time Off Benefits
Unlimited Vacation Policy
We value performance and reward accordingly!
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Company Outings
Dog friendly office, beach days, company retreats, sports leagues, yoga, company-wide meetings, guest speakers
Home Office Stipend for Remote Employees
Professional Development Benefits
Lunch and learns
Promote from within

Additional Perks + Benefits

We get better every day and we fucking love it. We are insatiably curious in the pursuit of our mission and betterment.

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