About Hawke Media
Hawke was founded on the idea that every modern business needs a CMO-level expert to lead digital marketing efforts. We customize data-driven, performance-focused solutions to help launch, scale, and invigorate businesses of all sizes, industries, and revenue models. We're shifting the agency paradigm by putting client success ahead of our own. We've been featured in Forbes, Entrepreneur, INC, Business Insider, and CNN, and we can boast clients such as Red Bull, Verizon, Evite (and many, many more). We work hard and collaborate to create our dynamic culture.
Job Summary
The Content Manager is responsible for creating an editorial calendar, managing the daily content production of Hawke Media projects as well as collaborating cross-departmentally and strategizing and standardizing (and/or enhancing existing) processes, workflows, and best practices. The ideal candidate will have a solid background in both content marketing and project management, but also possess the ability to work intensely and efficiently with external clients and freelancers. This person must be proactive, have strong attention to detail, and have a passion for the editorial process.
Responsibilities:

• Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.
• Create an editorial calendar for Hawke Media's content marketing efforts
• Work with a driven and highly motivated team to support content production and delivery of content - typically at scale - for Hawke Media.
• Create content guidelines, define editorial direction, oversee content production and perform other duties to support the successful creation of high-quality content on deadline.
• Meticulously track content production.
• Research a broad range of subjects to create specialized content requirements.
• Thoroughly review, assess, and edit articles to ensure accuracy and consistency
• Confirm content meets Hawke Media's standards as well as voice & style guides.
• Brainstorm content ideas, topics, and titles (often in conjunction with SEO insights)
• Conceive and develop strategies to cultivate new systems, tools, workflows, and processes to improve efficiency and quality.
• Work closely with internal departments (i.e. content, design, strategy, SEO, sales, and marketing) to develop, produce, package, and deliver content.
• Create content, distribute content and measure the results of content marketing activity
• Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution, and measurement.
• Development of editorial governance so content is consistent with our brand voice, style, and tone.
• Editorial calendar and organization workflows must be developed and managed.

Qualifications

• Bachelor's degree in journalism, English, marketing, communications, or related field
• Minimum of 2 years content marketing experience with a strong writing and editing background
• At least 2 years project management experience (at the brand or agency level preferred)
• At least 2 years editorial experience (preferably in digital media)
• Ability to think creatively and brainstorm out-of-the-box content solutions that support business objectives and address client's needs
• Experience with multiple content formats (e.g., articles, listicles, blogs, infographics, how-to guides, eBooks, whitepapers, etc.)
• Strong Microsoft Office Skills, data management, PowerPoint, and Excel experience needed
• Proficiency in various tools: Google Analytics and AP style (SEMrush a plus)
• Experience working with freelancers, making assignments, tracking, providing feedback, and managing invoices for payment
• Ability to balance several projects at once while working in a deadline-driven environment
• Efficient, accurate, organized, dependable and detail-oriented
• Flexibility with rapidly changing priorities and customer needs
• Experience with content management systems and online publishing tools
• Understanding of social media, especially Facebook, Instagram, LinkedIn, and Twitter
• Familiarity with SEO concepts, including the role content creation plays in a sites' organic search traffic
• Highly motivated, self-starter
• Strong interpersonal skills and experience collaborating in a team environment
• Expert-level understanding of the digital marketing space