Marketing Automation Sr. Specialist

| Remote
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PatientPop is the leader in practice growth with the only all-in-one solution that empowers healthcare providers to improve every digital touchpoint of the patient journey. As experts in the healthcare technology space, PatientPop makes it easy for providers to promote their practices online, attract patients, and retain them for life.

We've grown from a small, scrappy team to a workforce of 400+ driven individuals who are committed to scaling smarter. As we move into our next phase of growth, we're looking for passionate and dedicated people to focus on innovative solutions while ensuring that we maintain a superb customer experience. That, in part, means finding highly qualified candidates who want to invest their energy to align with our company's long-term goals.

Are you ready to really dig into a new role? We're looking for you.


Why you’re important to us:

This position is responsible for the marketing technology landscape at PatientPop and will technically enable marketing programs. This individual contributor will be responsible for designing, implementing, and supporting marketing and sales program capabilities in Marketo, Salesforce, RingLead, Bizable, Drift, and other tools. 


How you will contribute:

In addition to being a cross-functional connector with multiple business partners, this position collaborates with external partners to integrate market research data and inbound lead info into Salesforce. With direct impact on marketing program performance, sales productivity, and customer retention, the Marketing Automation Sr. Specialist will be working on initiatives that move the needle for the company. This role will report to the VP of Business Systems.

  • Be a technology partner for the PatientPop marketing, sales, support, finance, IT, and legal teams as we help healthcare practices thrive
    • Apply critical thinking to address problem areas
    • Design systems for campaign life cycles across multiple channels and platforms
    • Thrive in an ambiguous, pressured, and dynamic business environment
  • Have a hacker’s mindset. Find quick comfort with new technologies and have a passion for learning
  • Translate business objectives into solutions collaboratively using people, policy, process, and technology
  • Implement leading practices for campaigns and programs as a strategic thinker and hands-on executor
  • Architect and administer Marketo, RingLead, Bizible, Drift and other marketing automation systems
  • Guide and act to improve email deliverability, asset performance, and marketing campaign structures
  • Collaborate across the lead management lifecycle
    • Data hygiene, enrichment, lead routing, system documentation
    • Assist in lead verification, enrichment, scoring, qualification, assignment, and reporting
    • Maintain and enhance campaign reporting & attribution capabilities
    • Integrate external market data sources to the lead enrichment & assignment pipeline
    • Support data ingestion and outputs for all programs and campaigns
  • Salesforce administration
    • Salesforce configuration, declarative solutioning, and custom report design
    • Develop and diagnose system triggers, workflows and processes

You will stand out with:
  • Certified Salesforce Administrator
  • Current Marketo Certified Expert (MCE)
  • 2+ years working as a Marketo administrator and operator
  • Key contributions to the implementation of multi-platform marketing automation systems
  • Proficiency processing various business partner inputs and formulating practical solutions
  • Experienced factoring CCPA, TCPA, HIPAA, and email privacy laws into compliance
  • Demonstrated success with lead and data management, custom reporting, lead scoring, analytics
  • Excellent verbal and written communication skills
  • Excellent planning, time-management and organization skills
  • Ability to work within a distributed team and foster teamwork
  • Self-motivated to work remotely and independently on projects with little supervision
  • Meticulous attention to detail and accuracy
  • Comfortable meeting deadlines in a fast-paced environment
  • Flexible and creative in getting things done
  • Experience working in a balanced Lead & Account based environment
  • Strong analytical and problem-solving skills to break down high-level business requirements into more detail by questioning and probing for clarification
  • Able to synthesize many sources of information efficiently
  • Customer service oriented
  • Persistent yet patient
  • Experience working remotely from home office

PatientPop has one simple mission: help healthcare practices thrive. Our solution is the leading all-in-one practice growth platform that's HIPAA-compliant and helps providers promote their practice online, attract patients, and retain them for life.  Learn more at patientpop.com

We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.

#LI-Remote #Nationwide

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • SqlLanguages
    • VueLibraries
    • LaravelFrameworks
    • Node.jsFrameworks
    • MySQLDatabases
    • Google AnalyticsAnalytics
    • AxureDesign
    • InVisionDesign
    • SketchDesign
    • MoqupsDesign
    • Google DrawingsDesign
    • AsanaManagement
    • JIRAManagement
    • TrelloManagement
    • WordpressCMS
    • SalesforceCRM
    • MarketoLead Gen

Location

A block from Ocean Ave., the beach, tons of restaurants and Third Street Promenade: eat, sunbathe, shop -- or do all three -- on your break.

An Insider's view of PatientPop

What’s the vibe like in the office?

There's a lot of chemistry. All of us are, honestly, really good friends. I know that sounds cheesy and everybody probably says that, but we do a lot of fun stuff together outside of work. Those relationships make communication and collaboration that much stronger during work.

Kirsten

Manager of Customer Success

What kinds of technical challenges do you and your team face?

We are currently working on ways to streamline our internal workflows. I love creating and improving our automation tools so that our implementation managers can focus more on their providers and less on the backend.

David

Web Administrator

How does the company support your career growth?

PatientPop allows the flexibility for us (graphic designers) to push our platform's limits and learn how to create within boundaries, which is vital to the success of any artist.

Patric

Sr. Website Designer

What unique initiatives do you have that encourage innovation?

At PatientPop, we’re big believers in transparency. It’s important to Travis and myself that we arm our employees with all of the information they need to make decisions. We empower them to make those decisions autonomously.

Luke

Co-Founder and Co-CEO

What unique initiatives do you have that encourage innovation?

On the engineering team, everyone from interns all the way to a Sr. Engineers are given a lot of autonomy and responsibility. So you’ll notice as early as your first day, you're already working on the product and with the team to get something delivered. That's really unique.

Aashin

VP of Engineering

What are PatientPop Perks + Benefits

PatientPop Benefits Overview

Our healthy work environment demonstrates that we value our team members, and their happiness and well-being contribute to our business success.

Culture
Volunteer in local community
We offer two days of Volunteer Time Off per year.
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
PatientPop has a Women's Resource Group and a Diversity & Inclusion Resource Group
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Highly diverse management team
Unconscious bias training
Diversity manifesto
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Fully paid dental coverage for full-time employees.
Vision Benefits
Fully paid vision coverage for full-time employees.
Health Insurance Benefits
Fully paid healthcare coverage, with premium buy-up options.
Life Insurance
Fully paid life insurance coverage with premium buy-up options.
Wellness Programs
PatientPop provides over 20 partnerships with local studios for employee discounts along with wellness classes onsite!
Team workouts
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
PatientPop offers 12 weeks of paid paternity leave for primary caregivers.
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Three weeks paid time off for all employees and four weeks for tenured employees of three years or longer. We also provide a $1500 vacation stipend at your fourth anniversary!
Paid Volunteer Time
We encourage employees to give back and offer 16 hours of paid volunteer per year.
Paid Holidays
10 paid holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
PatientPop offers free parking, metro memberships, Uber, and scooter credits to make sure you can get to/from work with ease.
Company Outings
Stocked Kitchen
Some Meals Provided
Catered lunch on Thursdays.
Happy Hours
Parking
Pet Friendly
Recreational Clubs
including ChefPop (cooking), PatientPop Speaks (public speaking club), FútbolPop (Soccer)
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Our mentorship program includes 1-to-1 program.
Time allotted for learning
Online course subscriptions available

Additional Perks + Benefits

As a company we share common values of honesty and accountability. We’re mentors and team players who believe that happy employees support one another at all levels of the business. Leadership sets the tone for an organization, and we focus on fostering a positive, collaborative environment.

Our people are at the core of our strategy, so it’s our mission to attract and retain the very best talent in the industry. We implement world class training for our teammates and next generation of leaders, and create a transparent performance management system that rewards exceptional performance.

Our healthy work environment demonstrates that we value our team members, and their happiness and well-being contributes to our business success.

Here’s a quick look at a few of our many perks:

Paid time off:
Three weeks of paid vacation
Paid Volunteer Time off
Employee Anniversary Awards such as PatientPop swag, birthdays off, a vacation stipend and additional PTO at anniversary milestones.

Professional Development:
PatientPopTalks - Speaker series that brings new conversations and discussion topics regarding technology, design, healthcare, business trends, etc.
PatientPop University
Employee and manager mentor program

Employee Wellness:
100% Fully paid health care, dental and vision plans for employees
Weekly wellness events including in office massages, meditation, yoga, pilates and more
Sponsored team sports like volleyball, softball, basketball and a running club

Office Perks:
Dog-friendly workplace; you can bring your best friend to the office (every day is a great day with our furry friends running around)
Weekly catered lunches
Kombucha and cold brew coffee on tap
Delicious snacks stocked daily, including local, organic produce
Flats of La Croix in every flavor

Team Building:
Team events including trivia night, board game night, baseball games, beach days
Community volunteer events including paid volunteer time off days
Ping pong tournaments (our CEOs play, too)
Regular themed company happy hours
Monthly birthday celebrations

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