Marketing Analyst
Looking for an innovative, creative, passionate, and fun company in OC? Then, let us introduce ourselves. We are MobilityWare and we make fun for a living! Our mobile games have been rocking the app store since its inception and we regularly show up in top lists for most popular games. We recently reached over 350 million downloads across our portfolio of games!
We've been voted 2015, 2016, 2017 & 2018 Best Places to Work in Orange County by the Orange County Business Journal and OC Register! Headquartered in Irvine, CA., our flagship game, Solitaire, was released on the day the App Store opened in 2008. Other titles include Blackjack, FreeCell, Destination Solitaire and Spider Solitaire, to name a few. Our vision is to create the most exciting mobile games and have fun doing it.
Position Summary
As a Marketing Data Analyst, you will support the Marketing team with in-depth analyses related to all marketing activities including user acquisition, lifetime value models and creative testing. Your work will directly influence buying strategies and opportunities to grow MobilityWare’s suite of games through data driven decision making. You’ll be responsible for creating, monitoring and building dashboards, models and ad hoc analyses while always keeping growth top of mind. In addition to the Marketing team, you will work closely with DBAs, Product and Monetization teams to create actionable insights.
Responsibilities
- Data visualizations and ad hoc analyses to support Marketing efforts
- GEO/user segmentation to identify new opportunities for growth
- Bid price and ASO optimization
- Lifetime value modeling including IAP and ad-based apps
- A/B testing creatives and app store icons
Qualifications
- Bachelor’s degree (advanced preferred) in a quantitative field such as Statistics, Math, Economics or in Computer Science with Modeling/Data Science coursework
- Advanced SQL skills
- Experience using relational databases, visualization tools and customer data platforms (CDP)
- 3+ Years Work Experience in gaming or mobile gaming analytics, marketing analytics or eCommerce including experience with building predictive models
- Experience with statistical inference and advanced analytics techniques (A|B testing, ANOVA, regression, decision trees etc.)
- Ability to work productively with others in a highly collaborative manner across multiple teams
Why you should work for us:
- Awesome Perks: free lunch, free snacks, free drink, free Annual Company trip
- Casual workplace - yes, flip flops and shorts are pretty much an everyday thing
- Growth, growth, growth - we are growing and we would love for you to join us on the ride
- We also want to take care of our team so we've got profit sharing incentives, medical, dental (100% paid), vision (100% paid), Unlimited PTO/Vacation, life insurance (100% paid), and 401K
- Awesome office smack dab in the middle of OC and 2 minutes off the 5 freeway
- Amazing talent: We've got some heavy hitters from the industry who embody both brilliance AND humility