Lifecycle Marketing Manager (Email & SMS)
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Covid-19 Hiring Update: We've transitioned to a work-from-home model permanently!
Come join our nest and soar with the Hawke family! We are looking for a Lifecycle Marketing Campaign Manager who eats, breathes and dreams digital marketing, and thinks e-commerce is incredibly cool.
You Will Be
- Serving as the point of contact for development and management of individual clients, dealing with communication, execution and reporting for the Lifecycle channel
- Campaign development, management and optimization working with 8 to 10 clients at a time in varying industries.
- Establish targeting strategies based on customer lifecycle segmentation & predictive analytics
- Develop the email creative approach, brief clients on creation & production
- Launch and QA new email campaigns on varying email service providers
- Optimize existing campaigns with frequent multi-variant a/b testing of subject lines, time of send, content, etc.
- Reporting, track and analyze weekly & monthly email KPI's
You Must Have
- 1-2 years of email marketing or lifecycle marketing experience
- Stellar project and time management skills with the ability to manage multiple projects in a fast paced atmosphere
- Strategic thinking, prioritization skills and troubleshooting are in your DNA
- Firm understanding of digital marketing principles, specifically email marketing best practices
- Excellent written and verbal communication skills - comfortable with daily video conferencing calls
- SMS knowledge a plus
- Ability to work independently
- Experience executing comprehensive list segmentation, lifecycle drip automations and triggered events within an ESP
- Experience in Photoshop, copywriting, HTML is a plus
- Broad understanding of email service providers, fluency in at least 1 preferred
- Most used include: Mailchimp and Klaviyo
- Bonus points for any CRM or Enterprise platform knowledge
- Knowledge of best practices for creating optimized email templates (including responsive design), dynamic content, testing methodologies, list segmentation, deliverability and CAN-SPAM laws
- Experience with or understanding of web analytics (Google Analytics, Omniture or similar)
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