Lifecycle Marketing Manager (Email & SMS) at Hawke Media

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Covid-19 Hiring Update: We've transitioned to a work-from-home model permanently!
Come join our nest and soar with the Hawke family! We are looking for a Lifecycle Marketing Campaign Manager who eats, breathes and dreams digital marketing, and thinks e-commerce is incredibly cool.
You Will Be
  • Serving as the point of contact for development and management of individual clients, dealing with communication, execution and reporting for the Lifecycle channel
  • Campaign development, management and optimization working with 8 to 10 clients at a time in varying industries.
  • Establish targeting strategies based on customer lifecycle segmentation & predictive analytics
  • Develop the email creative approach, brief clients on creation & production
  • Launch and QA new email campaigns on varying email service providers
  • Optimize existing campaigns with frequent multi-variant a/b testing of subject lines, time of send, content, etc.
  • Reporting, track and analyze weekly & monthly email KPI's

You Must Have
  • 1-2 years of email marketing or lifecycle marketing experience
  • Stellar project and time management skills with the ability to manage multiple projects in a fast paced atmosphere
  • Strategic thinking, prioritization skills and troubleshooting are in your DNA
  • Firm understanding of digital marketing principles, specifically email marketing best practices
  • Excellent written and verbal communication skills - comfortable with daily video conferencing calls
  • SMS knowledge a plus
  • Ability to work independently
  • Experience executing comprehensive list segmentation, lifecycle drip automations and triggered events within an ESP
  • Experience in Photoshop, copywriting, HTML is a plus
  • Broad understanding of email service providers, fluency in at least 1 preferred
  • Most used include: Mailchimp and Klaviyo
  • Bonus points for any CRM or Enterprise platform knowledge
  • Knowledge of best practices for creating optimized email templates (including responsive design), dynamic content, testing methodologies, list segmentation, deliverability and CAN-SPAM laws
  • Experience with or understanding of web analytics (Google Analytics, Omniture or similar)
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Technology we use

  • Product
  • Sales & Marketing
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • ClickUpManagement
    • WordpressCMS
    • WebflowCMS
    • HubSpotCRM
    • IntercomCRM
    • MailChimpEmail
    • KlaviyoEmail
    • JustunoEmail
    • Facebook AdsLead Gen

An Insider's view of Hawke Media

What are some social events your company does?

Hawke has monthly Happy Hours at our West LA HQ showcasing new initiatives each month. Quarterly, we host Brand Alchemy in NY & LA, an event series focused on the cross-section of marketing and talent that accelerate growth. Annually, Hawkefest invites eCommerce executives to a day of collaboration and programming with industry thought leaders.

Angel

Experiential and Event Marketing Manager

What does your typical day look like?

I love having complete control over how my day is scheduled. I don’t have a “typical day” because every day is so different. Some days I’m sitting (or standing!) at a desk doing phone interviews, and some days I’m working on a side project for the recruiting team while lounging on the couch- yay WFH!

Lizzie

Senior Talent Acquisition Partner

How has your career grown since starting at the company?

Honestly, my career has grown so much since joining Hawke just five months ago! Since joining the Lifecycle team, my skills have grown in SMS marketing, loyalty & rewards programs, CODING, mastered several new CRMs and ESPs, and added new client-facing skills.

Ian

Archbold

How do you make yourself accessible to the rest of the team?

When a team feels comfortable sharing their challenges, wins, and even parts of their personal lives with each other, you're able to build a team culture where accessibility is tied with honesty, transparency, and a shared sense of purpose. There's no need for “my door is always open” because that is obvious through my actions and our interactions.

Charles

EVP | Finance

What are some social events your company does?

Since the transition to WFH, Hawke Media has become very creative with hosting social events for us. On Wednesday's and Friday's we play games on Zoom like Trivia and Pictionary where we can earn Amazon gift cards! I look forward to these because it is a great chance to interact with other people in the company in a non meeting setting.

Christal

Social Media Manager

What are Hawke Media Perks + Benefits

Hawke Media Benefits Overview

A ridiculously awesome work environment - equal parts laid-back startup and motivated meritocracy

Culture
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Open door policy
Open office floor plan
Diversity
Unconscious bias training
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Remote Work Program
Vacation & Time Off Benefits
Unlimited Vacation Policy
We value performance and reward accordingly!
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Company Outings
Dog friendly office, beach days, company retreats, sports leagues, yoga, company-wide meetings, guest speakers
Home Office Stipend for Remote Employees
Professional Development Benefits
Lunch and learns
Promote from within

Additional Perks + Benefits

We get better every day and we fucking love it. We are insatiably curious in the pursuit of our mission and betterment.

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