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DIRECTV is changing the way the world experiences entertainment.
El Segundo, CA

Lead Product Marketing Manager, Revenue Marketing at DIRECTV (El Segundo, CA or Remote)

| El Segundo | Remote
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DIRECTV Marketing is looking for a dynamic and creative candidate to join us as a Lead Product Marketing Manager in the Customer Lifetime Management (CLM) organization. Ideal candidate is an experienced project manager with an eye for detail and approaches customer communications strategically, to perform and inform.
The team member will develop customer onboarding strategy, work with internal product business partners to understand what specific communications are needed to drive KPIs, and determine the optimal way to deliver the desired message regarding DIRECTV products.
Role & Responsibilities:
  1. Interface with company management, product, legal, advertising departments, and/or advertising agencies to develop and implement communications programs.
  2. Support the develop of targeting criteria to ensure the right messaging is delivered to the right customer at the right time.
  3. Develop clear and compelling customer messaging and creative executions.
  4. Maintain working knowledge of product and/or offer functional areas to be able to integrate and communicate information effectively within customer communications.
  5. Evaluate and assess executed campaign's impact on the business and adjust plans as needed to optimize performance.
  6. Understand and apply company and legal policies, procedures, and regulations to
  7. resolve issues.
  8. Ability to multitask, deliver all projects to fruition and by deadline(s).
  9. The ability to dialogue, brainstorm and drive consensus among all the stakeholders.

The lead is responsible for strategic support and execution of high impact revenue marketing campaigns including premium channels, sports, TVOD and many new exciting upsell opportunities that require planning and mastery of messaging channels.
Desired qualifications
6+ years in creative/messaging development
6+ years in e-mail marketing
3+ years in project management
Agency experience a plus
Entertainment and/or tech industry experience a plus
This is a remote position that can be located anywhere in the United States. #LI-Remote
This position can earn between $95,500-$159,100. Not to mention all of the other amazing rewards that working at DIRECTV offers. From health insurance to tuition reimbursement and paid time off to discounts on products and services just to name a few. There is a lot to be excited about around here.
This position is subject to the DIRECTV COVID-19 Vaccination Policy. Click here for additional information.
Ready to join our team? Apply today!
Job Posting: Jun 23, 2022, 6:36:22 PM
Other Locations: Colorado-Denver, Georgia-Atlanta, Texas-Dallas
Schedule: Full-time
Job Level: Senior Associate/Second Level Manager
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Where we are

Our headquarters are located in El Segundo, CA. We have remote, hybrid and office based positions nationwide.

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
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    • JavaLanguages
    • PythonLanguages
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    • SqlLanguages
    • SparkFrameworks
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    • HiveDatabases
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    • TeradataDatabases
    • TableauAnalytics
    • CanvaDesign
    • IllustratorDesign
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    • SmartsheetManagement
    • DocuSignCRM

What are DIRECTV Perks + Benefits

DIRECTV Benefits Overview

At DIRECTV, we invest in our people with a competitive pay and benefits package. We understand that taking care of our employees and providing employees ways to take care of themselves sets us apart. From health insurance and tuition reimbursement to paid time off, DIRECTV offers a comprehensive, generous benefits package. Discounts on a variety of products and services, including DIRECTV STREAM are offered to employees. There's a lot to be excited about around here!

Volunteer in local community
Intracompany committees
Team owned deliverables
Group brainstorming sessions
Dedicated Diversity/Inclusion Staff
Diversity manifesto
Diversity Employee Resource Groups
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Onsite Gym
Mental Health Benefits
Retirement & Stock Options Benefits
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Adoption Assistance
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Promote from within
Online course subscriptions available
Customized development tracks

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