Influencer Marketing Director
Who We Are:
Founded in 2009, Reformation is a revolutionary lifestyle brand that proves fashion and sustainability can coexist. We combine stylish, vintage-inspired designs with sustainable practices, releasing limited-edition collections for individuals who want to look beautiful and live sustainably. Setting an example for the industry, Reformation remains at the forefront of innovation in sustainable fashion—running the first sustainable factory in Los Angeles, using deadstock and eco fabrics, tracking and sharing the environmental impact of every product, and investing in the people who make this revolution possible. The brand has also established itself as a pioneer in retail innovation, developing an in-store tech concept that brings the best of its online experience to its physical doors.
We are a future focused organization committed to the belief that the problems facing our planet and society can be solved through innovation, common sense and education. Being naked is the #1 most sustainable option. We're #2.
Here at Ref, we put people first. We know that you can't innovate and do cool stuff without having everyone on board. So we work to create a culture where everyone feels like they belong and where their voices are truly valued. We build an inclusive culture together and make a real impact along the way.
Influencer Marketing Director:
Reformation is looking for a highly motivated, analytical individual to own and grow our influencer marketing initiatives. The team is focused on amplifying the organic success of Reformation, and this role will play a crucial part in helping the organization realize wins. The Influencer Marketing Director will be responsible for developing and scaling our program, nurturing relationships with current partners, and building new relationships with influencers and agencies with an eye towards scaling the channel’s impact. The ideal candidate balances strategic creative insights with the analytical prowess to create campaigns that drive brand awareness and product consideration. The role is highly cross-functional, and will partner closely with leaders across Ref. The day-to-day will vary, but the right candidate is analytical, strategic, and curious with a desire to see the tangible impact of his or her efforts.
What You’ll Do:
- Own Reformation’s influencer campaigns and programming from ideation through execution to support brand awareness and product consideration
- Serve as the primary point of contact when executing influencer campaigns and programs for internal partners and external agencies
- Manage influencer and content creator budgets, negotiate contracts and paid activations, maintain rate cards against budget forecasts, and communicate usage rights and timelines
- Establish and maintain strong relationships and talent pipelines with influencers and content creators to support Reformation’s product growth strategy
- Manage influencer content brief and approval process to ensure all requirements for deliverables are met, approved, and utilized in an efficient manner
- Analyze campaign performance against established KPIs to provide performance insights to key stakeholders and scale programs
- Maintain an understanding of influencer marketing landscape, tools, new functionality, and innovation with a strong understanding of pop culture and upcoming & ongoing trends on social media platforms to keep teams informed about industry changes and new developments and social media feature updates
- Manage our growing Influencer team, optimizing and scaling our existing programs, work closely with our in-house Creative team to drive impact across all social channels, and be responsible for establishing and building relationships with key industry partners on social platforms
What You’ll Need:
- 7+ years experience in influencer strategy and execution
- Well-versed in influencer marketing reporting and delivering results to executive leadership
- Subject matter expertise of influencers, contract negotiation, platforms, and digital marketing tactics
- Experience managing a sizeable marketing budget and campaigns from execution to completion
- Proven ability to develop meaningful influencer relationships that result in authentic campaigns
- A strong understanding of and passion for the Reformation brand, product, customer and mission
- Experience supporting innovative marketing plans with defined objectives on a global scale
Who You Are:
- You are highly analytical and detail-oriented
- You have strong communication skills, and a passion for building authentic relationships
- You are deeply curious and motivated to make things better
- You thrive in a fast-paced environment
- You have the ability to go high and low. You can make high level strategic proposals supported by individual work and in-depth analysis.
- You collaborate effectively with cross-functional teams and business partners
- You have strong decision-making and prioritization skills to support business objectives
Benefits & Perks:
- Health, vision, and dental insurance for eligible employees
- Paid vacation, sick, holidays & volunteer time-off for eligible employees
- Mission based company + casual and entrepreneurial work environment
- Clothing discount, dog-friendly office, company events + parties and much more
- 401K with company match
To Apply:
Please submit your resume and a short cover letter telling us about yourself and why you are a great fit for Reformation!
Reformation requires all employees to be fully vaccinated for COVID-19 prior to starting work. Reformation is an equal opportunity employer, and will consider requests for exemption from this policy as a reasonable accommodation where it can do so absent undue hardship, consistent with federal, state, and local law.
The Reformation is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, disability, or protected veteran status
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