About Ruggable

Ruggable is a Los Angeles-based e-commerce company disrupting the $5B rug industry. Our patented 2-Piece Rug System has a removable top layer that can be washed in a home washing machine, offering a stylish and convenient solution for families, pet owners, and busy individuals. We are a small, entrepreneurial team with big ambitions. We have a strong brand, established traction, and a great team fueling our growth. This is an opportunity to get in on the ground floor of a rapidly growing e-commerce startup.

About the Role

As Influencer Coordinator, the position is responsible for collaborating to develop the brand’s overall strategy to grow the influencer program featuring micro influencer to celebrities. Hard-working and proactive with a proven track record in influencer relations, social media trends, influencer driven events, and online blogger/influencer campaigns. The position is based in Gardena, CA reporting to the Influencer & Partnerships Manager.

What You’ll Do:

• Influencer Outreach
  • Creatively and proactively engage influencers and advocates to drive brand conversations and advocacy
  • Collaborate with Influencer Manager on outreach program, identifying, reaching out to, and gifting a targeted set of influencers nationally – with focus on testing different content types, influencer types, and platforms.
  • Strong ability to analyze and synthesize quantitative data (e.g., summarizing effectiveness of influencer outreach initiatives, evaluating consumer engagement levels, etc.)
• Influencer Administration & Management
  • Strong familiarity with managing Influencer Platforms, especially AspireIQ.
  • Track key social community and influencer milestones, dates and product favorites
  • Work closely within team and help develop and manage influencer initiatives in digital space: strategy, planning, contract negotiation & implementation of new launches, collaborations and events.
  • Assist with ordering products, creating unique discount codes, and tracking results
  • Create itineraries and coordinate travel arrangements (flights, hotel, ground transportation, etc).
  • Contribute to overall social department, participating in social content development and/or execution. Maintain calendars and schedule. Assist in shoots as needed and brand events: real time content creation/curation, activations and other departmental needs.
• Understanding Industry Trends
  • Identify and track emerging trends, initiatives and vendors in digital space to develop relevant influencer applications
  • Maintain and establish industry contacts with digital influencers and bloggers across parent, lifestyle and pet verticals
  • Leverage social media insight tools to identify influencer and consumer engagement opportunities and help address community and customer care in real time.
  • Stay up to date on competitors and where trends are going, as well as social and community best practices; identify areas of opportunity for Community
• General Ruggable Values
  • Be a motivated self-starter, with the ability to work both independently as well as collaboratively with a team-player mindset on cross-functional team projects
  • Strong written and verbal communication skills, ability to capture the unique tone of voice and visual cues / codes of the Brand
  • Highly developed Google Drive, Microsoft Office tools, with an eye for formatting and presenting information in a digestible way
  • Highly organized and able to manage complex projects; detail oriented and take direction and flexible working within multiple project focused teams.

What We’re Looking For:

• Minimum 2 years experience in influencer and/or talent relations.
• Strong communication skills.
• Deep knowledge of social content and social best practices, an eye on competitive marketplace and staying up to date with social trends.
• An open-minded team player with a collaborative attitude. Self-starter driven to make your work and the work of those around you better and a problem-solving attitude.
• Eagerness and willingness to learn and ability to multitask, manage their own time efficiently, and handle fast paced environment.
• Proficient in Microsoft Office etc: Excel, Word, Powerpoint, Keynote and finding way around social channels.
• Proven understanding of social media best practices and a strategic approach to a wide range of new and emerging platforms
• Ability to track and leverage KPIs, while understanding the rapidly changing social media landscape
• Experience with forms of new media including, but not limited to: website, social media, video, mobile.
• Takes ownership of work and mistakes, learns from them, and continues to improve.