Who we are

Lucky Day Entertainment, Inc. is a startup based in Los Angeles, CA. Our mission is to impact lives for the better by creating winning moments for anyone.

With our first product, Lucky Day, we reimagined the lottery. Lucky Day is a top 10 free app on the Google Play Store with over 10 million installs. Since 2015, we’ve paid our players over $8 millions — all without ever taking a dime from our players.

We’re looking for intelligent people to join our team in building out Lucky Day and our exciting new products from the ground up.

What you'll do

First and foremost, our team is intrinsically motivated and driven. We encourage each other to be curious, experiment and ask for help. Everyone has a voice - it’s who we are as a team, and it’s how we build great products.

At Lucky Day, we work closely with a nimble team to push the envelope toward outstanding user experiences. As the Head of User Acquisition you will support the Lucky Day team with the day-to-day product management responsibilities of a cross-functional mobile app team. You’ll have opportunities to influence the timing, design, and all the gears and guts that unlock the capabilities necessary to do so.

Who you are

• You have the energy and dedication to get things done.
• On every challenge you work on, you understand the context as a whole and always strive to make improvements.
• You firmly grasp what it means to be agile in a software development space.
• You thrive on owning your work from beginning to end without the need for follow-ups and micromanagement.
• You are an absolute team player and support a strong sharing culture.
• Comfortable with delving into the product, the platform and the implementation details.
• Able to engage with cross functional teams, creative, product, and engineering to maximize user experience needs.
• Willing to work in a fast paced environment, with competing priorities, and willing to make calls with limited information.

Qualifications

• Minimum of 3 years in a user acquisition related role
• Experience working with multiple teams/stakeholders to gather and document detailed business and technical requirements
• Working knowledge of agile scrum and the product development lifecycle
Preferred qualifications
• Working knowledge of Appsflyer and Amplitude
• Strong knowledge of Facebook, Google, and Snap Ads
• Strong aptitude in analytics and data modeling
• Microsoft Excel Wiz

Responsibilities

• Manage a team of user acquisition managers and run optimization of campaigns across multiple ad networks (Facebook, Google, and Ad Networks, among others).
• Provide strategic direction for all media buying and user acquisition efforts, and report up to help ensure key executives have the right visibility into one of Lucky Day’s strategic pillars.
• Establish target metrics and oversee spend allocations, ensuring KPIs are achieved.
• Run user acquisition campaigns on Facebook, Google, Instagram, etc for various platforms and devices, ensuring KPIs are achieved.
• Manage a multimillion-dollar monthly budget, ensuring a profitable return on investment.
• Oversee a Creative team on ad development and drive production deliverables.
• Cultivate and own relationships with industry and platforms partners.

Benefits

• Medical, Dental, and Vision Insurance
• Flexible work hours
• Unlimited PTO Policy
• Daily lunches and snacks
• Regular team outings
• Performance bonuses
• Competitive compensation
• Work in a startup culture with people that are as driven as you

Career growth

There’s a lot of flexibility and growth opportunity at Lucky Day. You’ll work one-on-one with your coach/mentor to set and reach goals, find new opportunities, and grow professionally and personally. At a minimum, you’ll have a meaningful impact on popular and highly visible products, influence new products, become familiar with new technology, and be able to demonstrate the results of your work.