Head of User Acquisition
Why Work at Grindr?
Since 2009, Grindr has built the world’s largest social network for gay, bi, trans, and queer people. Now more than just an app, we’re a family of lifestyle brands with the shared mission to connect LGBTQ people with the world around them:
Grindr – The location-based social app that started it all. Over 3 million people use Grindr daily, from every country on the planet.
INTO – A digital magazine dedicated to queer perspectives: news, culture, commentary, video, and more.
Grindr for Equality (G4E) – Our social mission to promote justice, health, and safety for LGBTQ individuals around the globe.
Gaymoji – A one-of-a-kind collection of over 500+ stickers available on iOS, Android, and in the Grindr app.
We’re fueled by endless curiosity, constant collaboration, and a knack for crossing every finish line – all within an agile growth environment. We also enjoy tons of perks, great social events, and stunning views from our HQ in West Hollywood.
As an Individual Contributor, your general responsibilities:
- Manage performance-based paid marketing campaigns to acquire users
- Optimize our (search, display, social) campaigns towards performance goals and adjust spend accordingly
- Provide insightful analysis by digging deep and understanding the data
- Participate in development lifecycle activities (i.e. estimating, planning, designing, developing, documenting and testing)
- Conduct partner and campaign analysis to determine the value of acquisition efforts
- Write periodic reports, tracking and analyzing campaign performance
- Analyze historical data and forecast monthly budget planning across channels and countries
- Generate creative concepts for new asset briefs
- Collaborate with the product team to align with product updates and new event features
- Represent Grindr by building relationships with media partners
- Communicate proactively with agencies to manage and optimize media buys
Requirements
- Post-secondary degree, diploma (or equivalent experience) - Major in math, statistics, marketing, economics or other quantitative fields preferred
- Minimum of 6 years of work experience in marketing / advertising / data management / business intelligence fields
- Understanding of paid advertising trends and new marketing technologies
- Knowledge in digital marketing including basic acquisition KPIs
- Familiarity with various ad platforms/networks/channels in mobile industry (experience with Facebook marketing is a plus);
- Advanced Excel knowledge including data analysis and pivot tables
- Data-driven
- Outstanding communication skills, verbal and written
Benefits & Perks
100% covered medical, dental and vision insurance
Generous Parental Leave
Unlimited sick policy
Competitive Salaries
401(k)
Catered daily lunch
Stocked kitchen
Free on-site parking
Casual dress environment
Grindr is an equal opportunity employer
*Recruiting firms that submit resumes to Grindr without first entering into a written contract will not be entitled to any compensation on candidates referred by that firm.