Head of Marketing, GoodRx Gold at GoodRx

| Santa Monica
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At GoodRx, we believe that all Americans should have access to convenient and affordable healthcare. As a nation, we spend about $3.5 trillion annually on our healthcare, but too many Americans struggle to get the care they need, and prices just keep rising. Our marketplaces for prescription medicines and telehealth have helped Americans save more than $20 billion since 2011. GoodRx is a profitable business funded by top-tier investors; we're based in Santa Monica with additional offices around the country. We're a low-key and tight-knit group that likes to find new ways to fix big problems. If you share our belief that you can do well by doing good, let's talk.
About GoodRx Gold
GoodRx is heavily investing in our consumer subscription product, GoodRx Gold. Gold is one of the fastest growing and most strategic product offerings within the company, a product we believe will gain adoption and change lives at mass scale. Today Gold’s value proposition is to deliver even better Rx savings to our customers (often at a price point 40-50% lower than our amazing coupon prices), but that is just the start of our vision. Gold will evolve to deliver both transactional and peace of mind value to subscribers that will improve their quality of health and living. Think of a platform that folds in telehealth and other health services. Think of a platform that maximizes ways to get money back into our customers’ pockets. The value and benefits of Gold are needed in our country right now more than ever, and 50+ engineers, product managers, marketers, and patient advocates are cranking away to accelerate its reach & impact.
 
About the Role
GoodRx is seeking a Head of Marketing to lead all marketing activities for GoodRx Gold. Growth and performance are key to our plans, but lifecycle marketing and nurturing consumers is just as important. Reporting to the GoodRx CMO, you will partner closely with the Marketing and Product teams to drive awareness, growth, and engagement with our Gold subscription program.

Responsibilities:

  • Drive marketing across all channels and touch points for our Gold subscription business
  • Work with marketing channel leads (SEM, TV, direct mail, etc.), as well as a dedicated product marketer, to determine which channels should drive Gold awareness and growth
  • Partner with our creative teams (internally and externally) to build a process of continuous creative testing across our paid marketing efforts
  • Collaborate with our testing and product teams to optimize our acquisition funnel
  • Refine the customer lifecycle experience with CRM team via enhanced messaging efforts (e-mail, SMS, push)
  • Set a North star for operational excellence and identify our roadmap to get there as a leader within a matrixed organization
  • Define Gold brand and marketing roadmap / priorities
  • Work closely with finance to develop budget forecasting and tracking practices
  • Communicate with senior management regarding risks or issues within our operational initiatives and campaign roadmaps
  • Recruit, supervise, train, and develop the Gold marketing team

Skills & Qualifications

  • Bachelor's degree in communications, business, marketing, or related field
  • 7+ years of experience managing and developing teams as a leader in digital advertising, including performance, brand, and lifecycle marketing
  • Experience as a budget owner and team leader in a D2C marketing organization
  • Outstanding ability to think strategically, predict problems before they arise and resolve issues in a collaborative fashion
  • Ability to build trust quickly, influence and motivate cross-functional teams
  • Exceptional presentation and communication skills, both verbal and written with high attention to detail
  • Identifies and drives organic business growth, with an understanding of staffing models to support the work

GoodRx is America's healthcare marketplace. The company offers the most comprehensive and accurate resource for affordable prescription medications in the U.S., gathering pricing information from thousands of pharmacies coast to coast, as well as a telehealth marketplace for online doctor visits and lab tests. Since 2011, Americans with and without health insurance have saved more than $20 billion using GoodRx and 15 million consumers use GoodRx each month to find current prices and discounts for their healthcare. GoodRx is the #1 most downloaded medical app on the iOS and Android app stores and tens of thousands of doctors recommend GoodRx to their patients. For more information, visit www.goodrx.com

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Technology we use

  • Engineering
    • GolangLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • SwiftLanguages
    • ReactLibraries
    • ReduxLibraries
    • PyramidFrameworks
    • MySQLDatabases
    • PostgreSQLDatabases

Location

Our office is located by the 3rd Street promenade in Santa Monica with direct beach views. Onsite parking provide.

An Insider's view of GoodRx

How would you describe the company’s work-life balance?

GoodRx hires team members we can trust and empower. With thoughtful hiring, we have assembled a team that is inherently self-motivated, driven and doesn't require (or want) micromanagement.

Reena Scoblionko

Vice President of People

What’s the vibe like in the office?

GoodRx provides an awesome laidback culture and happy and energetic office vibe. We believe in working hard and playing harder. The company offers Happy Hour once a week, catered lunches three days a week, an awesome ocean-front office location and events to celebrate small wins - all which make GoodRx a unique place to work.

Priyanka Halder

Senior QA Manager

What are GoodRx Perks + Benefits

GoodRx Benefits Overview

- Medical, vision, dental, STD, LTD and AD&D to all full-time employees
- The company offers one (great) PPO Medical plan at NO COST to employees AND dependents
- 4% 401k match
- Meaningful stock options
- Discretionary leave
- Classpass Membership
- Onsite Parking
- Dog friendly office

Culture
Friends outside of work
Eat lunch together
Open door policy
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
- Medical & Dependent Care FSA available (offered through Navia) $2,700 pre-tax per calendar year $5,000 pre-tax per calendar year
Disability Insurance
Covered @ 100%
Dental Benefits
Offered through Anthem Employees covered @ 100% Dependents covered @ 50%
Vision Benefits
Offered through Anthem Employees and Dependents covered @ 50% Monthly costs range from $3.24 (self) - $9.87 (family)
Health Insurance Benefits
Offered through Anthem Anthem Blue Cross Classic 500 PPO - employees AND dependents covered @ 100% Anthem Classic 250 PPO - monthly cost ranges from $60 (self) - $187 (family)
Life Insurance
STD, LTD, LIfe & AD&D - ALL covered @ 100%
Wellness Programs
Retirement & Stock Options Benefits
401(K) Matching
4% 401k match - no vesting period
Company Equity
Stock Options available to full-time employees
Performance Bonus
Child Care & Parental Leave Benefits
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
And Cold Brew and Kombucha!
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Catered lunches on Tuesdays, Wednesdays & Thursdays Bagel Fridays Snacks and Drinks that put the freshman 15 to shame!
Game Room
Stocked Kitchen
Happy Hours
Weekly Thursday Happy Hours
Parking
Company paid parking onsite or $100/mo parking waiver
Pet Friendly
Your pets can work alongside David Bowie (dog)
Recreational Clubs
We offer a variety of clubs like our dodgeball league, monthly book club, hiking club, and more
Relocation Assistance
Fitness Subsidies
- ClassPass Membership
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Promote from within

Additional Perks + Benefits

Working at GoodRx means you can take pride in knowing that your work has a direct and meaningful impact on our users day to day lives. We are disrupting the healthcare space by making prescription drugs accessible and affordable to Americans.

Aside from a great office environment and "perks", the real benefit is working alongside an empowering leadership team, wickedly smart colleagues all while providing a service that helps its customers.

Social Good + Successful Business Model + Great Colleagues = GoodRx

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