At GoodRx, we believe that all Americans should have access to convenient and affordable healthcare. As a nation, we spend about $3.5 trillion annually on our healthcare, but too many Americans struggle to get the care they need, and prices just keep rising. Our marketplaces for prescription medicines and telehealth have helped Americans save more than $20 billion since 2011. GoodRx is a profitable business funded by top-tier investors; we're based in Santa Monica with additional offices around the country. We're a low-key and tight-knit group that likes to find new ways to fix big problems. If you share our belief that you can do well by doing good, let's talk.

About GoodRx Gold

GoodRx is heavily investing in our consumer subscription product, GoodRx Gold. Gold is one of the fastest growing and most strategic product offerings within the company, a product we believe will gain adoption and change lives at mass scale. Today Gold’s value proposition is to deliver even better Rx savings to our customers (often at a price point 40-50% lower than our amazing coupon prices), but that is just the start of our vision. Gold will evolve to deliver both transactional and peace of mind value to subscribers that will improve their quality of health and living. Think of a platform that folds in telehealth and other health services. Think of a platform that maximizes ways to get money back into our customers’ pockets. The value and benefits of Gold are needed in our country right now more than ever, and 50+ engineers, product managers, marketers, and patient advocates are cranking away to accelerate its reach & impact.

About the Role

GoodRx is seeking a Head of Marketing to lead all marketing activities for GoodRx Gold. Growth and performance are key to our plans, but lifecycle marketing and nurturing consumers is just as important. Reporting to the GoodRx CMO, you will partner closely with the Marketing and Product teams to drive awareness, growth, and engagement with our Gold subscription program.

Responsibilities:

• Drive marketing across all channels and touch points for our Gold subscription business
• Work with marketing channel leads (SEM, TV, direct mail, etc.), as well as a dedicated product marketer, to determine which channels should drive Gold awareness and growth
• Partner with our creative teams (internally and externally) to build a process of continuous creative testing across our paid marketing efforts
• Collaborate with our testing and product teams to optimize our acquisition funnel
• Refine the customer lifecycle experience with CRM team via enhanced messaging efforts (e-mail, SMS, push)
• Set a North star for operational excellence and identify our roadmap to get there as a leader within a matrixed organization
• Define Gold brand and marketing roadmap / priorities
• Work closely with finance to develop budget forecasting and tracking practices
• Communicate with senior management regarding risks or issues within our operational initiatives and campaign roadmaps
• Recruit, supervise, train, and develop the Gold marketing team

Skills & Qualifications

• Bachelor's degree in communications, business, marketing, or related field
• 7+ years of experience managing and developing teams as a leader in digital advertising, including performance, brand, and lifecycle marketing
• Experience as a budget owner and team leader in a D2C marketing organization
• Outstanding ability to think strategically, predict problems before they arise and resolve issues in a collaborative fashion
• Ability to build trust quickly, influence and motivate cross-functional teams
• Exceptional presentation and communication skills, both verbal and written with high attention to detail
• Identifies and drives organic business growth, with an understanding of staffing models to support the work

GoodRx is America's healthcare marketplace. The company offers the most comprehensive and accurate resource for affordable prescription medications in the U.S., gathering pricing information from thousands of pharmacies coast to coast, as well as a telehealth marketplace for online doctor visits and lab tests. Since 2011, Americans with and without health insurance have saved more than $20 billion using GoodRx and 15 million consumers use GoodRx each month to find current prices and discounts for their healthcare. GoodRx is the #1 most downloaded medical app on the iOS and Android app stores and tens of thousands of doctors recommend GoodRx to their patients. For more information, visit www.goodrx.com