ENDPOINT | HEAD OF GROWTH
Endpoint is on a mission to transform the home closing experience. While billions of VC dollars have been poured into improving how we list and search for a home, the closing process operates in the same way it has for decades: very little transparency for everyone involved, mountains of complex paperwork, and endless calls back and forth. It’s time to challenge the status quo – and that’s why we founded Endpoint. We believe the combination of modern technology, a standardized and simplified closing process, and a highly dedicated team of people will completely change the $21B+ industry – delivering an experience that instills the joy of an effortless close for all.
Endpoint is looking for an experienced Head of Growth to lead all top of funnel customer acquisition efforts across the business. The primary focus will be on generating quality leads for the Endpoint sales team via paid and organic acquisition, where you will be tracking, testing and optimizing our customer acquisition marketing mix. This position will involve collaboration across the organization to identify opportunities that will profitably drive incremental sales growth while upholding our brand image. A highly analytical skill set, combined with demonstrated creativity, is critical.
As Head of Growth, you will use your skills to:
- Strategically lead all paid social channels, search, and display from ideation to execution
- Experiment with and grow traffic-driving initiatives including: social media (Facebook, Instagram, YouTube, etc.), email marketing, content marketing, partner programs, SEO, SEM
- Work closely with the design and marketing teams to develop high-performing ads and content
- Expand current channels through ongoing optimization, and build out new channels to drive future growth, including offline (e.g., billboards, radio, direct mail)
- Identify and maintain a dynamic list of high priority Real Estate Agent leads based on the Agents attributes and engagement with our ads and content, helping to prioritize the Sales teams time
- Drive strategy and execution of attribution, tracking, and landing experiences
- Help with the planning, forecasting, and measurement of marketing’s impact on the business
You’ll come to Endpoint with:
- 6+ years in digital marketing with a proven track record of success, ideally in a B2B2C setting
- Experience developing content that generates engagement and top of the funnel growth.
- Deep knowledge of paid media platforms, content strategy and e-mail drip campaigns working with a direct sales team to drive customer acquisition
- Experience thinking through broader user experience, such as: building landing pages to support marketing campaigns; campaign-based emails, as well as building scheduled lifecycle emails
- Metrics-driven, understanding the relationship between customer acquisition costs and customer lifetime value - and the ability to unpack and improve the drivers of each
- Passionate about understanding consumer behavior, translating findings into meaningful action
- Excellent verbal and written communication skills, strong presentation skills
Why work at Endpoint:
- You will have a lot of responsibility and many opportunities to advance your career as we grow
- You will get first-hand experience of working for a well funded early stage startup
- Your hard work, ownership, and self-sustainability will be greatly valued
- We offer great benefits - Health, Dental, Vision and 401K match
- Dog-friendly office, fully stocked snack bar and weekly catered lunches
- Competitive compensation, including a Long Term Incentive Plan
Endpoint is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected under federal, state or local law.