Head of Demand Generation Enterprise

| Greater LA Area
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

DISQO is a next generation consumer insights platform. We provide the highest quality consumer data to the world's largest market research agencies, analytics companies, and brands. We operate one of the world's largest true consumer insights panels. This data helps our clients understand user behavior, build better experiences, and make better decisions. We utilize cutting-edge technology and innovative, out-of-the-box strategies to collect and analyze insights which help shape the products and services of tomorrow.

The Opportunity:

DISQO is looking for an entrepreneurial B2B Demand Generation leader to work in collaboration with Product Marketing to drive integrated campaigns and deliver world-class content that drives demand. You will be generating and qualifying tracked sales leads through online campaigns including content and email marketing, webinars, advertising and content syndication while guiding direct marketing assets. 

Who We’re Looking For:

We are looking for an individual with a demonstrated growth mindset who enjoys working in a fast-paced, team-oriented environment and values the opportunity to make an impact! We have a strong culture of teamwork, collaboration, mutual respect, and transparency and it's vital that the Demand Generation leader is strongly aligned with these tenets. Your success will be measured by the number and cost per SQLs generated on a quarterly basis.

What you will do:

  • Drive B2B demand generation and orchestrate lead nurturing programs, with a laser focus on data-driven decisions and optimizations for generating qualified leads and building the sales pipeline
  • Manage direct email marketing campaigns for multiple verticals and buyers in different stages of the funnel
  • Build and maintain detailed lead scoring and nurturing models for multiple channels
  • Oversee the execution of paid search, digital display, email/CRM, paid social, programmatic content and landing page/funnel optimization
  • Own and improve full-funnel metrics, campaign performance and ROI from marketing investments in demand generation
  • Manage marketing automation systems (Outreach, AutoPilotHQ, Pardot, etc) in conjunction with the business systems team.
  • Manage program execution and alignment across sales, marketing and partner teams
  • Manage and train SDRs to facilitate leads through the sales funnel and hand off SQLs to sales team
  • Establish benchmarks for campaign performance metrics and provide recommendations to increase campaign effectiveness
  • Test landing pages and emails to improve conversion rates
  • Execute new campaigns, and optimize existing campaigns based on campaign results and effectiveness
  • Collaborate with Product Marketing and other internal teams to help create innovative content

What you bring to the table:

  • 5+ years in demand generation, lead generation, managing a lead nurturing program
  • Experience in enterprise market research, ad tech, or similar B2B SaaS solutions
  • Experience in agile marketing methodologies
  • Must have experience working at mid-size or smaller B2B startups as well as larger enterprises, and have a clear playbook for scale.
  • Extensive expertise interpreting marketing analytics, data science,  as well as deeper funnel metrics.
  • Full cycle of campaign creation, from messaging development, to execution, to follow up and analysis
  • Experience with B2B messaging for large, complex sales, as well as marketing to unique buyer personas
  • Hands-on experience and proficiency with marketing automation platforms
  • Experience in monitoring and analyzing data to evaluate program effectiveness, using a CRM and other reporting tools such as SalesForce, Tableau, Google Analytics, ESPs, etc.
  • Metrics-driven professional that can also write and optimize copy and design
  • Able to draw insights from data that will influence strategy and execution of demand generation
  • High intellectual horsepower, high energy, with proven entrepreneurial track record of defining and delivering on new initiatives
  • Enthusiastic problem-solver who can improvise and think creatively while optimizing on spend
  • Team-oriented disposition with ability to facilitate and own cross-functional collaboration
  • Outstanding organization and project management abilities with strong attention to detail
  • Excellent written communication skills, able to convey complex ideas in a way that is easy to consume
  • Able to work independently, managing priorities, and maintain communication with stakeholders
  • Bachelor’s degree in Marketing, Business or a related field; MBA is a plus

Perks & Benefits:

  • 100% covered Medical/Dental/Vision for employee
  • Equity
  • Unlimited Vacation
  • Flexible work hours
  • Catered lunches 3x a week
  • Stocked pantry
  • Happy Hours
  • Onsite Fitness Program
  • Discounted Gym Membership
  • Quarterly Offsites
  • 401K
  • Life Insurance
  • FSA
  • Paid Maternity/Paternity leave
  • Employee Assistance Program
  • Travel Assistance Program

DISQO is an equal opportunity employer. Discovery, innovation, and growth are possible when we open ourselves to new possibilities, perspectives, and approaches. That’s why, at DISQO, we welcome, support, and empower individuals from diverse backgrounds. Exceptional teams are rooted in extraordinary people, each with a unique story and a compelling set of skills. DISQO does not discriminate against employees based on race, color, religion, sex, national origin, gender identity or expression, age, disability, pregnancy (including childbirth, breastfeeding, or related medical condition), genetic information, protected military or veteran status, sexual orientation, or any other characteristic protected by applicable federal, state or local laws.

*Recruiting firms that submit resumes to DISQO without first entering into a written contract will not be entitled to any compensation on candidates referred by that firm.

Read Full Job Description
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C++Languages
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • ScalaLanguages
    • SqlLanguages
    • SwiftLanguages
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • LaravelFrameworks
    • Node.jsFrameworks
    • SparkFrameworks
    • SpringFrameworks
    • TensorFlowFrameworks
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • RedshiftDatabases
    • Google AnalyticsAnalytics
    • MixpanelAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • JIRAManagement
    • TrelloManagement
    • WordpressCMS
    • SalesforceCRM
    • SendGridEmail
    • OnGageEmail

Location

Located in the heart of downtown Glendale’s thriving tech community, DISQO is conveniently near a myriad of great eateries & entertainment options.

An Insider's view of DISQO

What are some social events your company does?

We have weekly happy hours, lunches and after hours activities. They include Nerf gun fights, karaoke, bowling, weekly basketball games, ping pong, puppy day, trivia games and a lot more!

Siran

Accounting

What projects are you most excited about?

DISQO's consumer facing product, Survey Junkie, is an awesome project to work on. Between building new features and responding to customers, at the rate we move, the project never gets old. Also, working on something that is used by millions of people is super fulfilling as I know everything I do makes an impact in the lives of others.

Roque

Engineer

How has your career grown since starting at the company?

DISQO granted me the opportunity to learn the fundamental framework to building a successful product while focusing on the user. As a recent college graduate, I can’t imagine to be working with a greater company than DISQO as they really encourage the work hard, play hard culture to all its employees.

David

Product Management

What is your vision for the company?

We want to build a trusted world where all brand decisions result in ultimate consumer satisfaction, a world where brands and consumers connect to create the best products & experiences together.

It's quite an ambitious & technically challenging goal, with an impact so massive, it will benefit all of humanity.

Drew

CTO

What’s the vibe like in the office?

The office vibe at DISQO can simply be described as fun. Whether it’s making watermelon slushee’s in the kitchen or playing a random game of UNO, there’s always something going on. Even when the work gets intense, you can always hear laughter throughout the office.

Marina

Talent Acquisition

What are DISQO Perks + Benefits

DISQO Benefits Overview

Fully subsidized medical, dental and vision PPO plan
Flexible schedule
Gym membership
Fully stocked kitchen and catered lunches
Fun culture - happy hours, games, off-site team building activities
Smart passionate coworkers

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Team workouts
Acme Co.'s team fitness initiatives include In-office yoga.
Retirement & Stock Options Benefits
401(K)
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
DISQO provides employees with a flexible work schedule that includes Core hours, Flexible start and end times.
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Employees receive 24 hours per year of paid sick leave.
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
DISQO offers employees who commute or forego a parking pass completely, a monthly stipend.
Company Outings
DISQO hosts company outings Quarterly. Our previous quarterly events include bowling, a scavenger hunt in Santa Monica and a pool party in Malibu.
Free Daily Meals
Game Room
Our game room includes Ping Pong, Video Games.
Stocked Kitchen
DISQO has a fully stocked kitchen including unlimited snacks and all kinds of beverages.
Some Meals Provided
Happy Hours
Happy hours are hosted Once per week.
Parking
We offer employees Free on-site garage parking.
Relocation Assistance
Fitness Subsidies
DISQO provides discounted membership to 24 Hour Fitness.
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Every few weeks, we host Taco Talks, where representatives from different departments share recent wins, ongoing projects, and more.
Promote from within
Time allotted for learning
More Jobs at DISQO8 open jobs
All Jobs
Data + Analytics
Dev + Engineer
Legal
Marketing
Product
Product
new
Los Angeles
Product
new
Los Angeles
Developer
new
Los Angeles
Data + Analytics
new
Los Angeles
Marketing
new
Los Angeles
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.
Save jobView DISQO's full profileSee more DISQO jobs