We are a 150+ person team funded by top-tier firms, based in Santa Monica, CA with satellite offices in San Francisco. We are a low-key but tight-knit group of hard-working people working to fix America's broken healthcare system. Americans spend over $400 billion per year on prescriptions and too many people simply can't afford the medications they desperately need. Join GoodRx and help us solve meaningful problems that help us make people’s lives better every day.
About the Role
GoodRx is seeking a data-driven, customer-focused Head of Customer Acquisition to lead its user acquisition efforts. The person in this role will lead the charge to ensure that every GoodRx member is properly identified and thoughtfully engaged into the customer lifecycle. We are looking for an individual with a passion for leveraging data insights into campaigns, communications, and programs that will add substantial value to the GoodRx patient experience. 

The role requires a passion for results, a commitment to action-oriented analysis, an attitude that anything is possible, and a relentless focus on the customer. The right candidate will also thrive in a highly entrepreneurial, fast-changing, and collaborative environment where people are driven, enthusiastic, collaborative and not afraid to take risks. 

 Responsibilities:

• Gain in-depth understanding the GoodRx consumer attitudes and behaviors
• Manage a growing team of 14 marketers who are driving online and offline acquisition
• Deliver omni-channel, acquisition driving initiatives and campaigns across PPC, Display, Re-targeting, Television, Doctor Marketing, Direct Mail and Social
• Be very tactical and run all operational and project management components of user acquisition while building out team
• Own, drive, and report on key metrics related to CAC, acquisition, channel performance and channel growth
• Partner with Data and Analytics teams to develop customer personas and build out customer analytics
• Partner with Product team to innovate meaningful acquisition tests and funnel improvements
• Manage large budgets, analyze and develop campaigns, supervise all acquisition media buying
• Effectively manage deliverables, report campaign performance, communicate expectations with team and stakeholders
• Collaborate with internal teams (Product, Patient Advocate, Data etc.) to align product offerings with customer priorities

 Skills & Qualifications:

• 7+ years of professional experience in marketing with a strong record of accomplishment in brand messaging, direct response and consumer acquisition
• Track record of developing and optimizing large-scale B2C campaigns, with deep knowledge of digital, offline, radio and television channels
• Experience managing large cross-functional projects 
• Action-oriented with a “roll up your sleeves approach”
• Strong strategy and analytics skills, with an advanced understanding of success metrics
• Excellent verbal and written communication and presentation skills, plus ability to clearly articulate and express complex and sometimes technical ideas to a wide variety of people and groups at any level
• Enthusiastic, passionate, and creative; thrives on thinking outside of the box to create new best-in-class member experiences

About GoodRx 

GoodRx is America’s leading prescription price transparency platform. More than 8 million people use GoodRx’s website and popular mobile apps each month. GoodRx helps consumers save up to 80% on their medications by delivering prices and available discounts at nearly every pharmacy in the U.S. Thousands of physicians and employees use GoodRx, and its services have been positively reviewed by Good Morning America, the American Heart Association, The New York Times, ABC News, AARP, Forbes and many others.