Head of Brand

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Tradesy is looking for a creative leader to drive forward an exciting expansion of our sustainable fashion resale brand. In this role, you will oversee and grow a team that creates daily content for marketing and social media, and that regularly promotes special events and partnerships. You will also be responsible for refining and evolving Tradesy’s brand identity, and communicating and enforcing brand guidelines across the organization. 

This is a unique opportunity to build a brand that sits at the intersection of luxury fashion, technology, and transformative new consumer behavior trends. The ideal candidate for this position is an excellent storyteller with impeccable taste and fluency in fashion, art, and culture, who can distill brand values into compelling and modern campaigns that delight and attract fashionable young customers.

You should also have hands-on experience hiring and managing a creative team with exacting standards of excellence, including in-house designers, copywriters, curators, and external agency partners as-needed. As the leader of this growing team, you’ll be expected to articulate high-level strategy, deliver valuable mentorship, and provide mature, apolitical leadership -- all while rolling up your sleeves to do the hard work that drives startup success. 

This role reports to the Chief Growth Officer, with close collaboration with the CEO, as well as and Product and Operations executives, to ensure brand alignment across every Tradesy touchpoint. 

You Will:

  • Develop and refine the Tradesy brand, including visual brand and voice, to deliver a compelling, unique, and distinctive Tradesy brand platform that appeals to to GenZ and young millennial luxury shoppers
  • Create a holistic and repeatable process for content creation that enables exceptional brand consistency across all channels and collateral
  • Build, manage, and mentor a team of creative professionals including copywriters, designers, social media, and brand managers to maintain brand identity while delivering high output creative content
  • Lead creation, and oversee concepting and execution of creative campaigns to be shared across all digital channels, including but not limited to social media content, paid marketing collateral, daily on-site promotions and editorial features and all corresponding communications, and more
  • Own relationships with external creative agencies and influencers, ensuring they are able to collaborate in alignment with Tradesy’s brand identity
  • Partner with PR to amplify the reach of all owned and earned media, growing Tradesy’s brand awareness

What to Expect:

Apply through our website www.tradesy.com or any affiliate job boards and

  • You will receive a confirmation email
  • If we don't feel you meet the requirements for this position we will send you an email

If we think you meet enough of our criteria, one of our in-house Recruiters will reach out to schedule an introductory call

Compensation/Benefits:

  • Competitive salary:
    • Commensurate with skill set, experience and the position. What you made at your last job should not dictate your worth. Tradesy is committed to a Basic Living Wage threshold and holds its own $50k Minimum Wage Standard for entry level positions
  • True Opportunity for Growth -
    • we don’t believe in time served or waiting for your manager to get promoted or leave. Carve out your own path, at your pace - there’s room at the top for all of us
  • Comprehensive Health Benefits
    • Several options for Company Paid Medical, Dental, Prescription Drug and Vision Plans. Tradesy pays 100% of the premiums for individuals - great discounts if you want to add spouse/children/families
  • Wealth Benefits:
    • 401k option and Equity (stock options) because every employee should be an owner
  • Flexible Paid Time Off  
    • We coordinate with each other to make sure work and play find a healthy balance.
  • Celebrate Diversity Paid Holiday Program
    • A combination of set and floating Company Holidays - so you can choose the days most meaningful to you
    • Designated Paid time off to serve (Jury Duty) and VOTE as well!
  • Mentorship opportunities -
    • Grow within your field, gain valuable skills and experience in a new one or become a change agent for those around you - all on Company time
  • Paid Parental Leave -
    • For Moms, Dads and everything in between

Additional Perks:

  • Remote Friendly Office -
    • Work from the place that best works for you
  • Flexible Working Hours -
    • Night owl? Got kids/pets/family obligations? We value your output, not the clock
  • Virtual company-wide happy hours, Product demos, support groups and team events. Philanthropy and community outreach too.
    • We are constantly finding news ways to stay meaningfully connected in this virtual world


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Location

Tradesy is a remote first company with employees based all across the United States.

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