Why work at Grindr?

Grindr is among the top highest grossing apps in the iOS App Store and boasts some of the most engaged users across all social networking apps. We offer a constantly evolving, agile startup environment that enables and rewards innovation, teamwork, and diligence.

Situated right in the heart of West Hollywood, we're the No. 1 location-based mobile social app on the market, and we cater to a massive user base of 3 million daily active users in every country in the world. Since our inception in 2009, we've been dedicated to finding new and better ways to connect people using mobile technology.

We offer a lot of perks and a collaborative office filled with healthy snacks and friendly people.

Summary

Grindr is seeking an experienced Growth Marketing Specialist to support the Growth team by increasing the effectiveness of CRM efforts of our subscription based mobile application products. This position requires a mix of online marketing, customer service, retention and subscription experience. The successful candidate will be joining a collegial, motivated team environment in our West Hollywood Headquarters.

Responsibilities

• Develop A/B testing strategies to increase CRM efforts
• Onboard, retain, build loyalty to increase the lifetime value of our customers utilizing our CRM
• Identify areas for revenue growth via email and pushes
• Maintain a communications calendar for email and push
• Evaluate new technologies and add-on applications to improve and optimize funnel performance
• Manage database including creating and updating lists, segmenting leads, and maintaining data hygiene
• Delivering value-added analyses to support marketing decisions
• Optimizing our Lead Management and Marketing Automation Tools
• Developing benchmarks to set expectations and goals for campaign performance
• Reporting/Analysis, track and analyze key performance metrics (like click-to-open & click conversion rate), how they impact overall success, and coach cross-functional "brand" teams for improved metric attainment, in addition to other key metrics reporting

Requirements

• Bachelor’s Degree in Business, Marketing, Analytics, Communication, or a related area
• 3+ years working in retention and subscription of mobile apps, eCommerce, online services, or dating sites
• Strong analytical skills with an ability to look at complex data and form actionable steps and initiatives
• Prior experience analyzing and using Business Intelligence methods for marketing campaigns
• Must have a strong knowledge base of new technology and wireless products, self-motivated, energetic and goal oriented
• Strong track record of setting and achieving metrics driven goals
• Ability to think strategically and creatively
• Strong time management
• Ability to be self-motivated as well as work both independently and as part of a team
• Innovative and creative, with excellent communication, presentation and interpersonal skills
• Experience with Braze (formerly AppBoy), and Periscope

Benefits & Perks

• 100% covered medical, dental and vision insurance
• Generous Parental Leave
• Unlimited sick policy
• Competitive Salaries
• 401(k)
• Catered lunch, every day
• Stocked kitchen
• Free on-site parking
• Casual dress environment

Grindr is an equal opportunity employer

*Recruiting firms that submit resumes to Grindr without first entering into a written contract will not be entitled to any compensation on candidates referred by that firm.