Core Digital Media
Core Digital Media empowers you to make smart financial decisions related to life's biggest moments
Playa Vista, CA

Email Marketing Manager at Core Digital Media

| Greater LA Area
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Core Digital Media is a leader in online marketing and online consumer acquisition. Our websites LowerMyBills.com and ClassesUSA.com are fueled by an industry leading marketing platform which operates across a variety of financial and education markets working with more than 1000 unique partners. We operate in a fast paced, dynamic environment where everyone on the team “comes to win”. Our work environment is highly entrepreneurial and our success comes from our employees who voice their points of view and ideas to facilitate growth to our bottom line. Core Digital Media rewards hard work, promotes from within, supports career development and cultivates a fun and friendly work environment.
We are seeking an Email Marketing Manager to build out consumer engagement strategies for our mortgage and insurance verticals. This strategic, creative, and analytical role calls for a metrics focused marketer with demonstrable experience in email efforts specifically for financial services. You will work closely with other members of the CRM team to understand where our customers come from, figure out their motivations, and to develop strategies to re-engage them. It will be critical for the Email Marketing Manager to coordinate across teams across the whole company. You must be able to think strategically, make metrics-driven decisions, and value collaboration and communication above all else.

Responsibilities:

  • Manage email marketing, including strategy, creative, calendaring, implementation, execution, optimization, monitoring, reporting and analysis to increase revenue.
  • Optimize email programs through continual testing of creative, cadence, offers, targeting, etc.
  • Monitor and optimize deliverability and ensure CAN-SPAM compliance to maintain high deliverability, data hygiene, and channel health.
  • Work closely with other team members to analyze and monitor results, maintain high inbox delivery rates, define business and data requirements for email campaign implementations when it comes to building journeys, triggers, and dynamic emails.
  • Proactively evaluate branding, design, messaging, and functionality of email to develop the most effective email campaigns.

Requirements:

  • 3+ years email marketing experience in a financial services industry
  • Experience in email best practices, including segmentation, deliverability, copy and design approaches, CAN-SPAM, and list health
  • Ability to work independently as well as build effective working relationships with cross-functional teams.
  • Impeccable attention to detail, deadlines and accuracy with minimum supervision.
  • Proven track record of building, implementing and optimizing email programs to meet business goals.
  • HTML experience to implement emails, landers, links, etc working with other front-end developers.
  • Strong analytical skills, understanding of A/B testing, and ability to interpret and analyze data from multiple sources and take action accordingly
  • Willingness to innovate and challenge the status-quo.

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Where we are

We are located in West Los Angeles in the heart of Silicon Beach.

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
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    • PHPLanguages
    • PythonLanguages
    • RLanguages
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What are Core Digital Media Perks + Benefits

Core Digital Media Benefits Overview

Core Digital Media provides its team members a comprehensive benefits package that includes medical, dental and vision coverage, 401K matching (we match 100% up to 4% of your contribution), unlimited PTO plan, in-office yoga and HIIT classes, in-office massages, breakfast and lunch provided twice per week, healthy snack options, beer on tap and much, much more.

Culture
Volunteer in local community
Core Digital Media believes in giving back to the community where we live and work. We participate in a variety of charity efforts such as LA Food Bank, Wounded Warriors Project, Angel Tree Toy Drive
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
CDM has committee focused on company culture and events, community outreach and charity, new team member buddy program and others.
Daily stand up
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Team workouts
Acme Co.'s team fitness initiatives include In-office yoga, In-office fitness classes.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
We match 100% up to 4% of the employee's contribution
Performance Bonus
CDM's performance bonuses are paid quarterly or annually depending on the role you are in. We also give quarterly awards to those nominated by leadership as well as their peers
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Acme Co. provides employees with a flexible work schedule that includes Summer hours, Flexible start and end times.
Remote Work Program
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Paid Holidays
We offer 10 paid holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Free Daily Meals
We provide free breakfast on Thursday. Employees get free lunch on Wednesday.
Game Room
Our game room includes Ping Pong, Foosball, Shuffle Board, Video Games.
Stocked Kitchen
Some Meals Provided
We bring in lunch on Wednesdays and breakfast every Thursday morning
Happy Hours
Happy hours are hosted At team's discretion.
Parking
We offer employees Free on-site garage parking.
Recreational Clubs
Professional Development Benefits
Job Training & Conferences
Acme Co. offers employees professional development opportunities like Onsite training courses, The ability to attend job related conferences and seminars.
Tuition Reimbursement
Lunch and learns
Cross functional training encouraged
Promote from within
Time allotted for learning
Online course subscriptions available
Customized development tracks
Paid industry certifications

An Insider's view of Core Digital Media

What’s the vibe like in the office?

CDM is unique in that it exists in a competitive, fast-paced, ever-changing industry and still maintains its collaborative, nurturing community spirit. People are encouraged to think creatively and take risks; the result is a group of people invested in and energized by the work they do.

Chelsea Fusco

Online Marketing Manager - Team Lead

What does your typical day look like?

As Social Media Manager of WalletJoy, a typical day at work is never quite typical at all! With the startup nature of the brand and the current remote work situation – every day is different. My days are always filled with support from CDM, though. When you feel appreciated, it makes a difference. This company lives out the mantras they preach!

Nicole Musa

Social Marketing Manager

How has your career grown since starting at the company?

I started as an entry-level Analyst & I am now a Director leading our CRM team. This is due to CDM's investment in my training & professional development. Leadership has always kept my best interests in mind, and has provided me with the tools needed to accomplish my goals. As a result, I have been able to succeed in ways I could not have imagined.

Megan Craven

Director of Marketing (CRM)

How do your team's ideas influence the company's direction?

In Business Analytics, we are constantly tracking and analyzing the company’s performance and impacts of any strategy or business changes. We then summarize our findings into a clear and concise story to show current health of the business and make strategic recommendations. This applies to both day to day and long-term business decisions.

David Peet

Manager of Business Analytics

What projects are you most excited about?

Our continued re-architecting monolithic applications into Microservices. CI/CD is being re-imagined and actively worked upon including expanded Test Automation capabilities. Our front-end continues to get modernized by addition of new UI frameworks. After successful migration to AWS, we continue to explore building more cloud native applications.

Deepak Vashishtha

VP of Software Engineering

Jobs at Core Digital Media
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People Business Partner

Core Digital Media
Greater LA Area
1 day ago
+45
Partner with leaders to create a talent strategy that enables the business to achieve its OKRs. Collaborate internally with the Culture and People Team on departmental OKRs. Participate in the development and implementation of departmental career development, performance and talent management, leadership development, compensation, team member engagement, communications, training and development, succession planning/workforce planning, and G&A cost analysis. Provide clear, effective, timely and constructive feedback and/or coaching on all aspects of individual and team actions, behaviors, and interactions including but not limited to interviewing techniques, effective labor relations, team member communications, new hire orientation, training programs, etc. Partner with leadership and Recruiting to scope new requisitions as needed.

Manager of Data Science

Core Digital Media
Greater LA Area
2 days ago
+45
Core Digital Media is looking for a passionate data science leader to join our data science team. As a leader of the data science team you will be piloting and leading the development and deployment of advanced Statistical and Machine Learning models. You would also be responsible for leading a team of data scientists that will leverage data and AI/ML algorithms to drive business results. You will be collaborating with different business groups in the organization and will be a trusted liaison between data science and the different groups to identify new business opportunities and integrate data science applications into business processes.

Sr. Software Engineer (Java)

Core Digital Media
Greater LA Area
3 days ago
+45
Core Digital Media is seeking a Senior Software Engineer (Java) to join its Engineering team to work in a fast-paced start-up like environment. The Senior Java Developer will be a key participant in the design, development and delivery of mission-critical Web applications. We are looking for a pro-active, self-motivated, well-rounded and hands-on individual who likes to work in a fun and collaborative environment.

Sr. Web Developer

Core Digital Media
Greater LA Area
1 week ago
+45
We are seeking a Senior Web Developer to join the Engineering team to work in a fast-paced start-up like environment. Our technology team is responsible for the development and operations of all the consumer-facing web applications, our marketing platform and internal tools. We are leaders in online advertising – with a mobile first mentality. The marketing platform is built in-house and customized using cutting-edge technologies. Our marketing technology is available internally and externally - enabling our marketing team and our partners to run more effective campaigns. We are a fast-paced working environment using Agile methodologies.

Product Manager

Core Digital Media
Greater LA Area
1 week ago
+45
Core Digital Media is looking for a Product Manager to help lead the charge into more customer-centric efforts. Understanding the right balance of high-level strategy and hands-on execution, the ideal candidate has extensive product and business strategy smarts; is capable of communicating technical topics in plain English; and is a practical advocate for the customer when building customer experiences.