Email Marketing Manager
- Manage email marketing; strategy, creative trafficking, calendaring, implementation, execution, optimization, monitoring, reporting and analysis to increase revenue.
- Optimize email programs through continual testing of creative, cadence, offers, targeting, etc.
- Monitor and optimize deliverability and ensure CAN-SPAM compliance to maintain high deliverability, data hygiene, and channel health.
- Work with ESP’s to gain whitelisting / remove any blacklisting where applicable.
- Work closely to analyze and monitor results, high Inbox delivery rates define business and data requirements for email campaign implementations when it comes to building journeys, triggers, and dynamic emails.
- Proactively evaluate branding, design, messaging, and functionality of email to develop the most effective email campaigns.
- 3+ Years Email Marketing Experience
- Strong knowledge of delivery issues and optimization.
- Ability to work independently as well as build effective working relationships with cross-functional teams.
- Impeccable attention to detail, deadlines and accuracy with minimum supervision.
- Proven track record of creating, implementing and optimizing complex email programs to meet business goals.
- Experience with email automation best practices.
- HTML experience to implement emails, landers, links, etc working with other front-end developers.
- Ability to interpret and analyze data from multiple sources
Core Digital Media is a top 10 advertiser across display, paid search, mobile and social marketing making us the largest and most successful performance advertiser on the internet. For over a decade, our industry-leading innovations have fueled us to the top of 5+ online consumer acquisition platforms. The marketing group at Core Digital Media is highly specialized and fully in-house. The team is responsible for full marketing construction and consultation from ad creative to A/B testing to analytics and reporting. We are industry-leading experts by platform and function. We are focused on performance marketing and our infrastructure and process is second to none. We have a patented real-time optimization algorithm that allows for testing of over 1,000 creative per month and supports over 2 million decisions per day. We have also built out incredibly efficient proprietary deployment and tracking systems. Core Digital Media continues to be a leader in online marketing across all segments.