Email Marketing Manager

| Playa Vista

Core Digital Media is a leader in online marketing and online consumer acquisition. Our websites LowerMyBills.com and ClassesUSA.com are fueled by an industry leading marketing platform which operates across a variety of financial and education markets working with more than 1000 unique partners. We operate in a fast paced, dynamic environment where everyone on the team “comes to win”. Our work environment is highly entrepreneurial and our success comes from our employees who voice their opinions and ideas to facilitate growth to our bottom line. Core Digital Media rewards hard work, promotes from within, supports career development and fosters a fun and friendly work environment.

We are seeking an Email Marketing Manager to buildan e-mail-based consumer re-engagement strategy from the ground up. The successful candidate will deliver industry-leading inboxing-, open- and click-through-rates resulting in long term monetization.

This strategic, creative, and analytical role calls for a data-driven marketer with demonstrable experience in the email channel, including experience managing vendors and negotiating access to IPs. As the subject-matter expert, you are responsible for; developing, planning, analyzing the email channel to best drive company goals, as well as ensuring and maintaining the strong performance of all email marketing campaigns.

The ideal candidate has 3+ years of email marketing experience with large lists (over 2MM+), with specific strong expertise in delivery.

Responsibilities Include:

  • Manage email marketing; strategy, creative trafficking, calendaring, implementation, execution, optimization, monitoring, reporting and analysis to increase revenue.
  • Optimize email programs through continual testing of creative, cadence, offers, targeting, etc.
  • Monitor and optimize deliverability and ensure CAN-SPAM compliance to maintain high deliverability, data hygiene, and channel health.
  • Work with ESP’s to gain whitelisting / remove any blacklisting where applicable.
  • Work closely to analyze and monitor results, high Inbox delivery rates define business and data requirements for email campaign implementations when it comes to building journeys, triggers, and dynamic emails.
  • Proactively evaluate branding, design, messaging, and functionality of email to develop the most effective email campaigns.

 

 

Requirements:

  • 3+ Years Email Marketing Experience
  • Strong knowledge of delivery issues and optimization.
  • Ability to work independently as well as build effective working relationships with cross-functional teams.
  • Impeccable attention to detail, deadlines and accuracy with minimum supervision.
  • Proven track record of creating, implementing and optimizing complex email programs to meet business goals.
  • Experience with email automation best practices.
  • HTML experience to implement emails, landers, links, etc working with other front-end developers.
  • Ability to interpret and analyze data from multiple sources
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • ScalaLanguages
    • jQueryLibraries
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    • HiveDatabases
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    • Google AnalyticsAnalytics
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    • Adobe XDDesign
    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS
    • Microsoft DynamicsCRM

Location

We are located in West Los Angeles in the heart of Silicon Beach.
12181 Bluff Creek Dr #250, Playa Vista, CA 90094

Insider's spotlight

What’s the vibe like in the office?

CDM is unique in that it exists in a competitive, fast-paced, ever-changing industry and still maintains its collaborative, nurturing community spirit. People are encouraged to think creatively and take risks; the result is a group of people invested in and energized by the work they do.

Chelsea Fusco

Social Marketing Manager

What makes someone successful on your team?

The most successful people are flexible and open to new ideas. Our industry, and even our individual roles, are constantly changing, so an ability to adapt and pick up on new clients, new processes, and new company goals is essential. Successful teammates are constantly pushing themselves to do better and think of innovative ideas.

Tamara Newman

Campaign Manager

We are excited to be moving towards a micro services architecture which will allow us to create modular applications which are easier to build, maintain and deploy. We are re-architecting our front end to utilize newer UI frameworks. We are working on encrypting sensitive consumer data. We are also working on making our applications cloud ready.

Deepak Vashishtha

Sr. Director of Software Engineering

Perks of working here

401(K) Matching
401(K)
Beer on Tap
Casual Dress
Company Outings
Conferences & Training
Dental
Flex Work Hours
Game Room
Health Benefits
Parking
Some Meals Provided
Tuition Reimbursement
Unlimited PTO
Vision
Volunteering Opportunities
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