Email Marketing Manager
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Any outreach by our Talent Acquisition team will come from [@] centerfield [dot]com email domains.
Hi, We're Centerfield.
Super-powered customer acquisition. Centerfield delivers outcome-based digital marketing solutions and personalized omnichannel experiences for the world’s leading brands. Powered by our proprietary Dugout platform, Centerfield acquires customers at scale for leading residential service, insurance, e-commerce and B2B brands. Centerfield’s digital experiences and digital brands, such as Business.com and BroadbandNow.com, reach more than 150 million in-market shoppers annually. Centerfield is headquartered in Silicon Beach and proud to be recognized as a Best Place to Work in Los Angeles.
The Opportunity...
We are looking for an experienced, data-driven, and energetic Email Marketing Manager to join our team. You will be responsible for owning email marketing campaign management end-to-end inclusive of strategy, creative, execution, and optimization. This is a role that requires cross-functional skills, excellent communication, and proven results within a performance marketing environment and alongside groups such as media, engineering, design, and data science.
How You'll Contribute...
- Develop and own event-based email marketing strategy and execution inclusive of automated marketing campaigns, transactional, and broadcast messaging
- Work with content team to implement performance data into editorial email strategy, with focus on audience engagement and data collection
- Assist content team in determining appropriate audience tracking metrics and subscriber growth strategy, including incentive-oriented rewards, special event programming
- Leverage your experience to build data-driven customer segments and compelling marketing campaigns aimed towards both acquisition and retention
- Analyze performance to continuously optimize targeting, creative, offers, timing, and frequency to drive growth
- Focus on technical execution from creative approval to quality assurance
- Manage core email health functions inclusive of deliverability, list hygiene, account reputation, and compliance
- Work cross-functionally to own the full lifecycle of implementation from ideation and launch and communicating results
- Serve as email subject matter expert internally and in a client-facing capacity
What We're Looking For...
- 3-5 years of conversion-focused email marketing experience, preferably in e-commerce
- 1-2 years of experience developing an editorial newsletter product, including content and audience growth strategy
- Expert level experience with the Iterable email platform
- Experience with Google Analytics and marketing automation platforms
- Experience with split-testing techniques and best practices
- HTML and technical skills to troubleshoot and QA autonomously as needed
- Analytical and quantitative skills; ability to use data and analysis to support assumptions, recommendations, and drive action
- Strong verbal and written communication skills
- A high degree of project management competency
- Masterful in prioritization and focus to convert ideas into results
Bonus Points...
- Experience with Twilio SendGrid transactional and automation products
- Working knowledge of basic SQL to access data in RDBMS (MySQL, MS SQL)
- Experience using Tableau
Life at Centerfield...
- Competitive salary + semi-annual bonus
- Unlimited PTO – take a break when you need it!
- Industry leading medical, dental, and vision plans + generous parental leave
- 401(k) company match plan – fully vested day 1
- Outside patio overlooking Playa Vista + cabanas, firepits & working grills
- Monthly happy hours, catered lunches + daily food trucks
- Award winning culture & unprecedented team spirit (featured in LA Business Journal & Built In LA)
- Fully stocked kitchens with snacks & drinks
- Breakroom supplied with games, couches, workout equipment + weekly in-office exercise classes hosted by professional instructors (yoga, kickboxing & circuit training)
- Free onsite gym + locker rooms
- Paid charity and volunteer days (local mentor programs, adopt a pet, beach cleanup, etc.)
- Monthly team outings (ball games, casino night, hikes, etc.)
- Career growth – we enjoy promoting from within!
To learn more, visit us Here.
Interviews will take place after resumes have been screened for minimum requirements. Please note that this position is not restricted solely to the responsibilities listed above and that the job scope and responsibilities are subject to change.
For more information about our collection, use, and disclosure of your personal information in connection with our evaluating your candidacy, please visit our Privacy Policy at https://www.centerfield.com/privacy-policy/.
Centerfield Media is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected under federal, state or local law.